Wenzhou Shoe Companies Are Happy! European Shoe Orders Float Back To Wenzhou.

"A few days ago, the company just received a French order.

The company has placed an order with us before, but after the EU has introduced anti-dumping duties, we have no European orders.

But now European orders are coming. "

Yesterday afternoon, Xie Weiguo, chairman of the Charlie Footwear Company in Wenzhou, said happily in an interview with reporters.

after

etc.

6 years of efforts, from April 1st this year, the European Union officially abolished 16.5% of China's leather shoes anti-dumping duties.

Affected by this good news, many European leather shoes orders which had originally invested in Vietnam, Indonesia, Malaysia and India have recently been pferred to Wenzhou shoemaking enterprises.

Since the European Union began in October 7, 2006

Since the anti-dumping duty was imposed, the speed of AOKANG's export to the European Union has been greatly affected by the relatively stable order of GEOX company in Italy.

Li Haiyong, manager of the Logistics Department of AOKANG import and export company, said, but at the end of the end of last year, a large number of European orders came to the door when the European Union ended the anti-dumping duties on leather shoes in March 31, 2011.

"It turns out to be looking for orders everywhere, and the main task now is to pick orders."

Li Haiyong told reporters yesterday that last year

The number of leather shoes is about 2 million pairs. If the order is not strictly selected this year, the export volume will increase exponentially. "According to conservative estimation, the leather shoes exported to Europe will increase by 20% this year."

According to the introduction, European customers' leather shoes orders must meet the requirements of AOKANG in three aspects: product price, style and brand strength. AOKANG will take orders.

So, although there are a large number of European orders flying to AOKANG, the company only takes orders from several high-end customers such as Germany Wartmnn.

Li Haiyong said AOKANG's confidence is that

GEOX, the largest customer of the European Union, had ordered about 7.8 million pairs of orders per year to AOKANG, and the number of orders this year has doubled.

Wang Zhentao, chairman of AOKANG group, said that the average export price of all footwear products in Wenzhou last year was US $5.57, but the average export price of AOKANG shoes exceeded US $20.

Already with

The Charlie Footwear Company, which has established a good cooperative relationship with other international business giants, is also one of the shoe enterprises in Wenzhou known for its export of leather shoes.

Xie Weiguo, chairman of the company, said that before the EU imposed anti-dumping duties on Chinese leather shoes in 2006,

There are many European orders, but Charlie's European orders are no longer available during tax collection.

After the EU cancelled the high anti-dumping duty on Chinese leather shoes, the original European merchants once again pferred orders from Vietnam, Indonesia and other countries to Charlie and other Wenzhou shoe enterprises.

At present, the number of shoes exported to EU is one of the largest in Wenzhou.

Zhu Jianyong, chairman of the board, said yesterday that Jin Di exported 19 million 600 thousand pairs of shoes and exported $130 million, of which seven or eight were exported to Europe.

He disclosed that before the export of shoes, the shoes were mainly made of leather shoes. "After the EU cancels anti-dumping duties on leather shoes, the number of leather shoes exported to Europe this year will increase."

According to the orders received, Jindi group's footwear export volume is expected to be 21 million pairs this year.

Xie Rongfang, executive director and secretary general, said that from last year, the number of Wenzhou's footwear exports to the European Union increased by more than 10% over the previous year. Now the EU's anti-dumping duty on Chinese leather shoes is "dying". "Wenzhou's exports to Europe will also increase in number this year."

It is understood that last year, Wenzhou exported 672 million pairs of footwear products, with an export value of US $3 billion 740 million.

While canceling anti-dumping duties on leather shoes, the European Union has also introduced five monitoring measures for Chinese footwear products: one week's key monitoring to ensure that there is no unfair behavior; to urge imported footwear products to use mandatory labels to identify origin labels; to strictly monitor whether Chinese shoe companies have infringed intellectual property rights; to request the Chinese government to open up high-end shoe retail market; and to pay attention to the situation of Chinese footwear enterprises enjoying various kinds of government subsidies.

In this regard,

We call on Wenzhou shoe companies to face the EU's anti-dumping duties on leather shoes in a calm way. While European orders are increasing, we should avoid the "blowout" of exports to Europe from April.

Xie Rongfang also suggested that Wenzhou shoe enterprises should constantly improve their export products, increase the added value of products and avoid low price competition.

After 6 years of plea and protest, the chairman of the AOKANG group, vice chairman of the China Leather Association, said that in the face of a large number of new EU orders, Wang Zhentao was worried that some enterprises would only take short-term interests and neglect long-term benefits, and that low quality products would cause new dumping, which would give the EU an opportunity to further anti-dumping.

Therefore, he suggested yesterday that China's footwear enterprises, including Wenzhou, should make strong products and acquire the right to development. Two, we should strengthen the brand, increase the added value of the brand and win the initiative in the market competition; three, we should strengthen intellectual property rights and grasp the right to speak.