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    Upgrading &Nbsp After Spanformation; New York Can Guide Chinese Enterprises To Upgrade Their Responsibilities.

    2011/4/8 9:30:00 61

    New York Exhibition Internationalized Home Textiles Frankfurt

    The US consumer market is slowly recovering with the recovery of the US economy. In the long run, the US consumer market will experience a great change in the survival of the fittest in 2010~2020. There are winners and losers in this situation. Winners should not only have the strategy of strained excellence, but also be the best player to win. Those Chinese export enterprises, which are closely related to the US consumer market, are also faced with severe challenges to conform to the trend and grasp the changes. Are you ready?


    In helping Chinese enterprises to adapt to the trend of the US and grasp the changes, the China Textile Association of the International Trade Promotion Council has made great achievements. Zhang Tao, director of the six exhibition of the textile industry branch of the China Council for international trade promotion, told reporters that China's textile and clothing trade exhibition (New York exhibition) will focus on upgrading this year on the basis of successful spanformation last year. The New York fair, which will be held in New York's from July 19 to 21, 2011 from July 19 to 21, 2011, will highlight the overall image of Chinese exhibitors by optimizing the exhibition and exhibition structure. By introducing more fashion elements, it will guide Chinese enterprises to upgrade their product mix and meet the challenges faced by the industry with value-added upgrading.


    The China Textile and clothing trade exhibition has been successfully held in the United States for the eleven time. It has helped a large number of industry leading enterprises to establish a sales network in the United States and enter the mainstream sales market of the United States. Relying on the platform of New York exhibition, many small and medium-sized enterprises have stable customer relationship and order, and the US business has embarked on the track of healthy development.


    Last year, the New York exhibition was spanformed for the first time. The textile industry association of China Council for international trade promotion (CCPIT) has fully co operated with the Frankfurt Exhibition (US) company. In New York, it has created three international professional trade exhibitions for clothing, fabrics and home textiles, namely, New York international garment purchasing Exhibition (APP), the American Apparel Exhibition (TEXWORLD), and New York international home textile exhibition (HTSE). The original China Textile and clothing trade exhibition continues to be retained. Exhibitors attending the China Textile and clothing trade exhibition are divided into three Chinese exhibition groups, which are "embedded" to three professional exhibitions. Internationalization of New York Exhibition Professional spanformation is a wise choice to meet the needs of the market. After the spanformation, the New York exhibition meets the needs of the market and industry, and promotes the effective convergence of the upstream and downstream industries chain. It has become an intensive and efficient procurement platform welcomed by American buyers.


    According to Zhang Tao, New York exhibition was very successful last year, with China's textile enterprises as the leader, and 16 enterprises and more than 450 exhibitors in all countries and regions, with a high degree of internationalization. However, there are still shortcomings in the New York exhibition after the spanformation. This is the imbalance of exhibitors' structure, which is reflected in strong fabric, weak clothing and home textiles. This year's New York exhibition will screen fabric exhibitors to encourage more. Home textile fabrics The home textile products and garment enterprises will participate in the exhibition.


    The New York exhibition after the spanformation will play a better role in the industry background of the China Textile Association of the International Trade Promotion Council. Frankfurt The exhibition company has the advantage of the global exhibition resource background. The Frankfurt Exhibition (USA) will cooperate vigorously with the introduction of fashion designers and international buyers of home textiles to enhance the fashion, added value and comprehensive ability of the exhibitors in the US market. In addition, a professional fashion trend publishing agency will be introduced to allow exhibitors to have access to the high-end international fabric fashion trend, so that Chinese enterprises can catch up with the fashion express quickly by participating in the New York exhibition.


    The industry is changing and the market is changing. The idea of exhibition in New York will also change. How to make better use of the connotation of the exhibition to serve the new state of China's export-oriented enterprises and make good use of the advantages of New York fashion center to make forward-looking guidance to enterprises that are spanforming or will have to turn into bargaining power in the future will be the direction for the organizers of the exhibition in the future.

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