The "Takeover Tide" Is Fierce &Nbsp; "Non Brand" Is Difficult To Block.

Connally, the world's top fashion brand.

"Buying tide" is coming.

For enterprises, the word "takeover" is no stranger to it. The latest acquisition from min Pak dress took place in 2007.

The seven wolf industrial Limited by Share Ltd bought the controlling power of AI Du 51%. Although the details of the specific capital injection are still a mystery, the important thing is that one of the seven wolves' competitors is missing. "Simply speaking, takeover is the most direct and effective way to fight against competitors."

Shishi, an insider who knows the inside story, said that the takeover of AI Du by the seven wolves is just a microcosm of "big fish eating shrimp". Whether it is men's clothing or sporting goods industry, such acquisitions will normalize in the coming years. Basically, some brands will be diluted every year.

After 2007, the "takeover boom" began to swarm.

Zhejiang YOUNGOR bought the new Ma group, the men's clothing group KENWOOD of the US clothing giant, and opened up its sales channels to the United States. The acquisition of an international clothing brand by nine Mu Wang has strengthened the R & D design and brand management capabilities with the help of international brands; Bosideng spent 100 million yuan to buy the Shanghai Xu Gao fashion with the "Mogao" brand; the bird bought the 65% stake of oujue dress; Lining bought the operation rights of Lotto Greater China, and also acquired Kaisheng; Anta acquired the operation authority of Fila China; Kappa bought the Japanese Phenix company, and Chen Yihong also said "it is not possible to exclude the possibility of buying the Kappa in full."

Not only that, but Bosideng and red bean are still planning to buy clothing brands both at home and abroad. Bosideng is striving for the acquisition of French and Italy clothing brands during the year because of the implementation of the four seasons strategy.

"Now is" grab cake ", who first grabbed the big piece, others are only small cake can grab or simply have no cake to grab.

Lin Hongnan, chairman of Fucheng (China) Limited, said that the acquisition between industries is a normal phenomenon, but who can "eat crab" first will be able to shake off competitors for a long distance.

Big brands start to win the fittest

"In 2011, the competition of Chinese clothing brands will be more intense."

Wang Yao, vice president of the China Federation of Commerce and director of the China National Business Information Center, said that the competition in the clothing market has been very intense. Apart from the seven wolves, some other clothing brands are making greater efforts in terms of commodities, marketing and brands.

Not only Wang Yao, but also the "big guys" in the domestic textile and garment industry, Wang Tiankai, Sun Ruizhe and Jiang Hengjie also said on different occasions that nowadays the Chinese clothing industry has entered the era of "big brands' survival of the fittest". During the "12th Five-Year" period, China must support genuine big brands if it wants to pform from "big clothes to big country" to "strong clothing country".

Sun Ruizhe also praised the seven wolves' acquisition of Kenna, which was regarded as a concrete practice of the internationalization strategy of China's clothing brand, and provided new reference materials for the diversified development of Chinese clothing enterprises. "Making clothes is not the main business of clothing brands, but putting the emphasis on other fields, such enterprises may be eliminated in the process of winning the fittest of big brands."

Last year, Wang Tiankai criticized the "textile and garment enterprises" represented by YOUNGOR on behalf of YOUNGOR as a representative of the "500 strong Conference on China's textile and garment enterprises' competitiveness".

This year, Li Chengru, chairman of YOUNGOR, said that it would push ahead with the rapid development of its 6 brands. It plans to open up 50 HMA family life houses and gradually push them into the European, American, Japanese and Chinese high-end markets. "YOUNGOR, which is the main garment industry, is a very respectable and terrifying rival."

Insiders said that in 2010, YOUNGOR group achieved sales revenue of 33 billion 400 million yuan and net profit of nearly 5 billion yuan. "Shishi's clothing enterprises are very clear about what data it is!" Mr. Fang said, YOUNGOR has not yet made efforts in the whole line of textile and garment industry. Once entering into the view of its acquisition, the number of domestic clothing brands can say "no".

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There will be a way out for the listed owners.

"Clothing enterprises must be listed in the future competition, but the timing should be right."

Mr. Yang Ziming, who is attending the China Fashion Week in Beijing, said that the next task of CABBEEN is to carry out every specific detail step by step to ensure that all links are safe and effective. "We will definitely buy other domestic clothing brands before and after listing, and accelerate the pace of development through acquisitions or mergers and acquisitions," said Yang Ziming.

It is understood that CABBEEN's key Cabbeen Chic brand in the next two or three years is expanding at a faster pace in Shanghai and Guangzhou, and the Beijing market is also advancing steadily.

In addition to the listing, Yang Ziming believes that doing the main business is the main direction of CABBEEN's future development. Without the platform of clothing, CABBEEN will not be able to develop. In his eyes, there will be more attractive profits. Yang Ziming will also stick to her main business. "Seeing the development of President Zhou (Zhou Shaoxiong) and seven wolves, I feel that I have insisted on it."

For Shishi clothing enterprises, "not bad money" is very small, coupled with the rising cost of raw materials, the sharp increase in wages and various kinds of expenditure, and other unfavorable factors, the original profits have become even more modest. Once the tight money is tight, the development of enterprises will be very limited. "If we want to accelerate the pace of development, listing is bound to be an inevitable choice."

The relevant comrades of the Municipal Economic Bureau said that listing financing is the best way to solve the financial problems of enterprise development. The key is that enterprises should have a direction and know what to do with money. Besides, some Shishi brand enterprises jointly create a new brand and support heavily. This is also a good idea.

Wang Zhifang, Secretary General of Shishi Association for quality and technical supervision, believes that the new brand can be quickly spread out by means of the terminal sales channel of the Shishi enterprise, which is developed by "Baotuan", so as to achieve "short span" development in a short time.