Lexus Borrowed ERP Software To Create A Sales Miracle.

China has been hailed as the world's largest. production China, but for capacity Serious excess has caused great difficulties to clothing enterprises. Faced with this problem, many garment enterprises still produce products in a traditional way, and send them to the next level. Agent In the hands of retailers. The result is that the market forecasts are not accurate. Stock Backlog or lack of production leads to shortages. Now that the world has entered the information age, the traditional method has failed, but it is fortunate that people have finally found a way to solve this problem: that is, to use it. clothing ERP software builds development engine. Let's take a look at how Lexus used ERP software to create sales miracles.

　　 compete Intensifying: this year, European fashion killer such as ZARA attacked China crazily. ZARA relies on its ability to follow the trend of fashion and the agile supply chain management system based on ERP.

In the field of internal and external troubles, the famous leisure clothing brand from Denmark and its current headquarters in Tianjin has made remarkable achievements: its sales volume reached 6 billion in 2008, but the total accounts receivable accumulated in the whole year was only a few hundred thousand yuan.

What does Lexus rely on to enable the company leaders to control and command the huge production and operation of the country in real time? Sale And the level of accounts receivable maintained at such a low level? Its successful experience can be summarized as: "one mode, three magic weapons". One mode refers to the virtual business mode. The three magic weapon refers to the "brand, design and ERP platform for enterprise alliance".

　　 Combination of deficiency and reality, diversified operation

Bestseller was first built in Denmark in 1975. It designs and sells fashionable fashions and accessories for urban women, men, children and teenagers. This name may be strange to you, but you may be surprised to mention the brand he owns. Bestseller owns twelve brands: VEROMODA, ONLY, VILA, Object, JACK&JONES, selected, TDK, PIECES, EXIT, NameIt/Newborn, NameIt/Newborn and so on. Since 1996, these brands have been gradually introduced into the Chinese market. At present, there are mainly four brands of ONLY, VeroModa, Selected and Lexus in China. Since 1996, the company has grown rapidly and now has more than 2000 retail stores. Sales situation is very good. Lexus's clothing varieties are more and more, but its own factory has no ability to produce so many varieties. What should I do? Lexus simply shut down its only factory and outsourced production to Guangdong's overcapacity garment factory.

The rapid expansion has brought great challenges to the bestsellers and brought great pressure to management. At this point, the company immediately made a decision, saying nothing but ERP.

As a world-famous brand enterprise, this foreign company advocates a pragmatic concept. In terms of selection, the company embarks from the needs of the enterprise itself, not obsessed with those fancy functions, nor superstitious peers in pursuit of some industry tycoons. They chose the "Beijing Wei Fu you Technology Development Co., Ltd." (Fu you software), which was not a very big software manufacturer at that time as a partner. This kind of unpretentious and low-key and steady style not only saved a lot of money for the IT construction, but also laid the foundation for the continuous system to adapt to the changing management mode of the enterprise, and trained a IT team that knew both the actual business process and the data structure of the enterprise. From 2000 to now, the ERP management platform of the bestseller has not changed from the name of the software. However, the system is constantly upgrading from the business needs and the internal structure of the system, and these upgrades are based on the continuity of the business and data, which is very important in an enterprise. Many enterprises are carrying out information technology, or they are too young to start the business, or replace the system continuously. This is fatal to enterprises, which will cause many people's fear of informatization. Therefore, the key to the success of information technology is not the system to choose, but the way and concept to implement it. {page_break}

　　 IT construction depends on enterprise operation mode.

From the beginning of design to the final delivery of a garment, the design, process, procurement, production, sales and other links and details will be adopted. For garment enterprises, some will be fully managed by themselves. Others will only do what they are best at, and appoint other enterprises which are not long or low value-added. The first mode, large and complete, will invest more at the beginning of the system operation, and will disperse the management capability of the enterprises. The second models are more suitable for giving full play to the strengths of enterprises and occupy a more favorable market segment.

At the beginning of the group, the group adopted second models, focusing on the establishment of design and retail terminals. After years of development, this model has been transformed into a strong competitive advantage. It focuses on costume design, takes design as its core competitiveness, and focuses its efforts on building brand and leading fashion. In fact, for a garment enterprise, the success of a brand is often the success of its brand style positioning. Whether the international brand, or the two or three line brand abroad, or the domestic clothing brand, all successful brands have a common feature, that is, the unique style. At the same time, we should pay attention to the establishment of the retail terminal, and grasp the feedback from customers to the product at the first time. We should adjust the product design and product line structure according to the feedback from the market, and lay the foundation for the upcoming new products.

According to the business mode of enterprises, Zhou Zhiping has defined the business operation process of enterprises. Because the design of enterprises is characterized by uniqueness, the styles of products are diversified and constantly renovating, from the design to the development of styles, from fabric to plate, from product line to product contained stories, from purchasing to warehousing, from budget to order, from order to sales, whether it can be managed in an orderly way has become a major problem in information construction. In fact, this involves the issue of standardized management. Zhou Zhiping knows that whether the standardization problem can be solved is directly related to the success or failure of IT construction, and the characteristics of enterprises do not allow many operations to be solidified. After thorough research, she follows the standardization factors from non standardization, and achieves efficient management of the process by controlling the standardization elements. At this time, Beijing Wei Fu you Technology Development Co., Ltd. entered Lexus. Fu you software is a highly intelligent high-tech enterprise with high activity. It is a company that focuses on providing information management consulting and information management software for the fashion industry. As Fu you software has a strong development team, the core members of the development team have more than 10 years of experience in the industry. The software systems developed are subjected to strict pressure and load testing, and have unique technical advantages in large-scale deployment.

The key to success of the ERP project is management reorganization and software application. Lexus and Fu you software cooperate with each other, aiming at the industry characteristics of brand chain enterprises and the business characteristics of Lexus, after in-depth analysis of business needs and customization development, we have tailored a practical ERP system that fits the business process and management needs of Lexus. The system covers headquarters system, factory system, agent system, exclusive store system, and also includes interfaces with external systems such as e-commerce system. The system was officially launched at headquarters in 2002, and is being promoted to various branches, manufacturers, agents and stores. The system covers more than 200 cities. The promotion work was completed in 2003.

Lexus's ERP system is the ERP platform for the enterprise alliance and the whole industry chain. It has two key characteristics:

1. provide one-stop ERP efficient service, based on the most advanced WEB architecture in the Internet age, and fully face the virtual business economic alliance, fully integrate the five main parts of the industrial chain: the brand business (that is, Ling Zhi, the brand leader), the fabric factory, the outsourcing manufacturer, the Alliance merchant and the logistics carrier, and realize the integration of the industrial chain.

2. implement the highest level of application centralization mode (supply chain real-time quick response mode), that is, at the bottom of the database and software, the business process and data of the five market entities are fully integrated together, so as to achieve real-time application linkage in the supply chain.

The agile second generation ERP platform not only made order processing, financial settlement and so on, from the old system at least two or three days to real-time completion, and the order delivery cycle from the 8 days of the old system to 3.3 days, it can be said to improve work efficiency and ensure quality inspection, a win-win win.