Stalls To Net Sales &Nbsp; Legs And Feet Are Not Easy To "Run A Booth Elder Brother".

In a short span of several years, a Anhui boy with congenital poliomyelitis has turned from a stall peddler with a monthly income of several hundred yuan to a big ten thousand shopkeeper.

Cui Wanzhi created a legend of grass roots with his own dreams and perseverance.

In the summer of 1999, Cui Wanzhi returned to his hometown in Hefei after graduating from Shihezi University in Xinjiang.

Like all graduating students, Cui Wanzhi joined the huge job search team and was looking forward to finding a good job.

"At that time, I prescribed my daily living expenses of 10 yuan, half of which was used to buy newspapers and look for recruitment information.

But the curriculum vitae cast out are all washed up.

Cui Wanzhi recalled, "later, when I went to the talent market, those strange eyes gave me no hope of success. Since then, I have never been to talent.

After ten years of reminiscent of the past, Cui Wanzhi still felt deeply: "fortunately, I did not give up myself at that time."

After that, Cui Wanzhi began to sell some small pieces, Keychains and other small commodities to the stalls at all primary and secondary schools, leading to a life of four hundred or five hundred yuan a month.

Until the end of 2002, Cui Wanzhi borrowed 50 thousand yuan from his friends and opened an Internet cafe near the University.

In the brand-new network world, Cui Wanzhi discovered the infinite.

In November 2004, his online store "Yixin home" opened, and now its reputation has reached four crowns. It took him only four years. In May 2007, he started his own brand "Pu Shu", which created a satisfactory result of nearly a million sales in the month. In 2010 July, the sales of "Er Pu Shu" exceeded 2 million yuan.

3 years to be "surrogate"

620 thousand, 880 thousand, 970 thousand, 1 million 100 thousand, 2 million...

Looking at the rising monthly sales volume, Cui Wanzhi is in high spirits.

In the three years of acting in Taobao, Cui Wanzhi's store business is getting bigger and bigger. He never had a holiday and did not sleep well.

In his mind, all the hard work is to one day have their own brand of women's clothing.

Finally, the opportunity came in the summer of 2007. Cui Wanzhi pioneered "Pu Shu", the main urban idyllic style.

"In the third year of Taobao, I finally acted as an agent.

Wholesale orders have been pouring in, and work has been working day and night for the past three years, and at that moment it felt like a return.

In Cui Wanzhi's mind, there is still a desire to make the modern young women's art exhibitions incisively and vividly.

"As one of the largest network e-commerce operation teams in Anhui Province, I feel a greater sense of mission and responsibility. Moving from Internet to entity is the only way for us to develop."

Speaking of the future, Cui Wanzhi is looking forward to it. "The size of the company's employees has increased from 5 to 180 now. In 2009, the total sales volume of the online store has exceeded 10 million yuan. In 2010, we hope to reach 30 million yuan and strive to break through 1 hundred million in 5 years."

Shooting details

When online shopping becomes the consumption habit of most people, cheap is no longer the first factor they consider. The environment of Taobao affects many businesses from overcharging to Amoy brands.

"Brand building should be meticulous to products, shooting scenes, props, model temperament and other details, to create brand by stylized details."

Cui Wanzhi said.

Since "Pu Shu" was founded, Cui Wanzhi has a very clear positioning, the main OL card, petty bourgeois, OL as the key word.

In addition, in order to further distinguish from the Taobao women's clothing store with the same key words, Cui Wanzhi has made great efforts in clothing shooting.

Cardigan, scarf, shirt, small suit, these OL essential items are Pu Shu's highlights, so the shooting of these clothes has become a very important aspect.

"For us, petty bourgeois and workplace women are all touchable, and they have obvious group characteristics in what clothes they wear and where they often come and go."

Cui Wanzhi said.

Therefore, cafes, offices, residential gardens became the scene of Pu Shu's filming; being capable and elegant is the temperament of Pu Shu's model.

All this matches the key words of the shop very well.

"To make brand influence, we must be very careful in every detail.

Although there are tens of thousands of women's wear shops on Taobao, we have found that foreign brands rely more than 15% on e-commerce, while Chinese brands rely only on 3%-4% for e-commerce. How can they not exert themselves in such a large space for development? "Cui Wanzhi is confident of the future.