Diamond Investment Staged Crazy Stones: Annual Increase Of 10%

How to invest in diamonds?

Advantage: the collection of diamonds can diversify property, while diamonds have portability and high added value.

Disadvantage: Diamond

Asking about diamond market

E-commerce jewelers:

Compared with traditional solid jewellery shops, buying diamonds on the Internet generally costs about 35%. In Chengdu, the share of online sales is still very small.

Traditional jewelers: we are not the "cost-effective" route of e-commerce jewelry brand, but the superior product line. E-commerce jewelry to Chengdu can not easily take away the share.

In recent years, diamonds have gradually pformed into a kind of investment and attracted the favor of e-commerce.

Statistics from the industry show that consumption in Chengdu diamond year is increasing at 30%, plus investment demand. There will still be more room for market in the next ten years.

Online shopping diamonds have been regarded as a "cost-effective" way to buy diamonds in recent years.

Since the electronic commerce jewelry brand "Diamond little bird" settled in Jinjiang District, another electronic commerce jewelry brand "Kelan diamond" has opened the Chengdu experience center in Yanshikou recently.

Thanks to the favor of capital, the domestic diamond jewelry online B2C service providers have exceeded 100, while the annual increase of 30% of the Chengdu market will undoubtedly become a battleground.

When buying diamonds, many people hope that diamonds are not only cheap but also valuable.

A flocking to jewelry merchants

"It's a lot cheaper."

The bride to be Hu man is lingering in Chengdu's diamond orchid experience centre.

Half an hour ago, she saw a 30 point diamond ring in the mall. The price of the store was 9320 yuan, and the price was 36% less.

In March 9th of this year, the eleventh entity experience center of Kelan diamond was officially settled in Chengdu.

"Mainly considering the popularity of Internet in Chengdu, and the high consumption of jewelry in Chengdu and even the whole southwest area."

Xia Cancheng, the marketing manager of the center, said that compared with traditional solid jewellery shops, buying diamonds on the Internet generally costs about 35%, and has more advantages in price.

"What we are going to do is not the e-business jewellery brand's" cost-effective "route, but the superior product line.

Wangfujing (39.38,0.05,0.13%) mall, a jewelry brand worker, said that the international certification of diamond quality is mainly cut, color, cleanliness, carat, and most importantly, cutting.

And every jewelry brand's route is different. E-commerce jewelry brands can't easily take away the share in Chengdu.

"In the first tier cities such as Beijing and Shanghai, our online sales volume is basically the same as that of the entity experience center.

But in Chengdu, the share of online sales is still very small. "

Xia Cancheng said that the traditional stores in Chengdu have been very mature, and it is not overnight to shake their positions.

Although it is not easy to seize the traditional market, in recent years, diamond network operators have stepped up their pace to enter Chengdu. Besides diamond, the earliest online diamond brand diamond bird in China has settled in Jinjiang District Times Square ahead of time.

From the start of the brand in 2002 to just 8 years in 2004, the "Diamond bird" quickly brought the new diamond sale model of "mouse + cement" from Shanghai to 12 provincial cities such as Beijing, Hangzhou, Guangzhou, Ningbo, Nanjing and Chengdu, and is rapidly covering all the major cities in the country.

China Electronic Commerce Research Center survey statistics, domestic such as nine diamond net, Kelan diamond net, new diamond net, diamond bird, Devine jewelry network, blue diamond The Danube diamond jewelry online B2C service providers have exceeded 100.

B is ahead of capital diamonds in capital era.

At a jewelry fair in Shenzhen not long ago, a diamond dealer had to queue up to get the goods.

Businessmen feel that an era of diamond dominated by capital is coming.

The rapid growth of e-commerce jewelry brands is due to the acquisition of capital.

At the end of March, Xu Lei, the founder of diamond bird, was pleased to disclose new financing progress to the outside world. The company received $50 million in investment. This is also the third round of venture capital that the company acquired. Unlike the previous two rounds, the investment source of capital and the source of LIAN policy are all in the role of PE, which also reveals that the company is not far from the listing.

Prior to that, in May 2007, the company received the first round of $5 million investment in capital today, and in October 2008, the company received second rounds of financing from today's capital and LIAN strategic investment of about $10 million.

At present, the company's annual sales volume is nearly 500 million yuan.

"We will complete the IPO plan in the next 3 to 4 years."

Xu Xiao, founder and co president of the company, revealed.

In fact, the business model of diamond e-business platform is not complicated and replicable. But the classic case of Blue Nile, the largest online diamond seller in the world, has inspired Chinese entrepreneurs and investors at home and abroad. It has been listed in Nasdaq in only six years, and now its annual sales volume is up to $300 million, and sales have already exceeded some of the top brands.

Domestic diamond birds, nine drill nets and other companies have not conceal their yearning for the Blue Nile, and venture capitalists have seen a new investment opportunity.

On the other hand, due to the non renewable resources of diamonds, the global diamond production is declining. If there is no new ore, it will be depleted after 40 years.

Since demand exceeds supply, quality diamonds have increased steadily at an annual rate of 10% over the past 100 years, and almost no decline has been made.

C appreciation and stable diamond become the new favorite of investment

Xu Lei, President of the diamond bird, analyzed that most of the diamond consumption in China used to be concentrated on the wedding crowd.

Now people buy diamonds and there is an investment demand to diversify their wealth.

The advantages of diamonds are portability and high added value.

Consumers can invest in the perspective of artworks. If they invest, they will choose the rare, the more rare and the more valuable, the greater the rewards in the future.

"Take the naked drill with around 1 carats for example, the current price tag is 90 thousand yuan, and last year only 80 thousand yuan."

It is understood that naked diamond is a single diamond that has been cut and polished but not inlaid.

Although its appreciation rate is less than that of gold, the appreciation trend is relatively stable, with an annual increase of around 10%.

This year, the diamond boom is more intense. It also makes people more optimistic about the investment opportunities of diamonds. The world's largest diamond oligarch Day Beers company has increased its price continuously for two times in less than 3 months, and the total price increase is 15%.

Other suppliers of diamonds, including BHP Billiton and Petra Diamond Corp, subsequently raised their prices.

The industry expects that the cost of diamond raw materials will be concentrated on the retail end after April and May of this year. The price increase will continue to reach the end of the year, and the estimate will increase by more than 20%.

However, people in the industry remind consumers that investment is still very risky because of limited diamond repo channel and not easy to change.

In foreign countries, diamonds can be realized through mortgage financing, auctions and jewellery companies' buyback.

At present, only the auction houses, pawnshops and other channels are realizable, few jewelry companies buy back.

Xu Lei also said that the diamond repurchase is feasible, but the premise is that the repo business must have very strong funds, and when you redeem it, it can not be reversed and the risk is here.

Capital chain requirements are very strict, but if small businesses propose diamond buybacks are not reliable, they will not be able to support them.

"Generally speaking, diamond investment is mainly a naked drill, they all have the certificate of international organization, and the jewelry drill is not the same thing."

Wu Zhonggang, CEO of a jewelry company, said that if consumers buy naked diamonds in general stores, their prices will naturally be higher.

Huaxi Metropolis Daily reporter Shu Zhanghui photographer Lei Yuandong

CPI

CPI is the abbreviation of consumer price index, which mainly reflects the price changes of consumers' payment of goods and services. It is a tool to measure inflation level.

The higher the CPI, the higher inflation expectations for the same period.

According to the National Bureau of statistics, China's CPI rose 4.9% in February 2011.

When buying financial products, consumers should try to choose products that are able to prevent inflation.

At present, the annual yield of trust and financial products in China is generally around 7% - 9%, which is a fixed income financial product worth buying by CPI.