Guangzhou International Garment Exchange &Nbsp, Creating A New Era Of Chinese Fashion

Not all. Shopping Mall All of them can be guided by innovation and fashion; not all pavilions can inherit history and record glory. However, when these two items appear in the upcoming "China Guangzhou international garment exchange", it seems so natural.

In 2011, Guangzhou was the most influential. clothing China Guangzhou international garment exchange (hereinafter referred to as "clothing exchange") was officially launched in the spring fashion week of Guangdong in April 8th. The clothing trade exchange, namely the Liuhua Fair Exhibition Hall, occupies the leading position of China's largest clothing base, Liuhua business circle, covering an area of about 100 thousand square meters, with a total construction area of nearly 150 thousand square meters. It has the brilliant background that can not be copied, the historical and cultural inheritance in China and even the world, and the high brand influence. Such a special position and background is destined to be a simple commercial project. It is a city of Guangzhou that gathered power from the government, industry, society and media. marketing Event.

　　 Decoding brand spirit, driving another initiative.

In 1957, in the early days of the founding of the country, the turbulent social environment and slump. international economy Under the circumstances, the trade pattern of the Canton Fair has been born. It is undoubtedly a highly forward-looking initiative, a pioneering spirit with a sense of mission. The Canton Fair has made brilliant achievements in China's foreign trade with open innovation and win-win cooperation.

Foresight, innovation and win win will drive China Guangzhou international clothing. transaction Remit to another glory!

Innovation industry mode, leading the transformation and upgrading of business circle.

Adhering to the provincial government's "National Central City" positioning and building the "international business center" and "world famous cultural city" and the guiding ideology of "accelerating the transformation and upgrading of the market", relying on the strong brand advantage of the Canton Fair, the garment exchange will become a high-end international exhibition and trade platform integrating trade, exhibition, trade and integrated services in Guangzhou.

The business format is mainly clothing and clothing, and leather goods and shoes are subsidiary. The five functions of exhibition, trade, design, marketing and information are integrated into one. Through the implementation of customization, joining, e-commerce and regular fashion exhibitions, releases, forums, trade and culture with the theme of clothing, fashion, luxury, and so on, we will promote the transformation of business mode from logistics to business flow, leading the business circle to develop trade and order mode, upgrade from product operation to brand management, and promote the transformation and upgrading of garment industry. To provide a first-class platform for China's apparel industry to integrate into the world and internationally famous brands.

Converging the leading edge of the industry to create the most influential "fashion authority center".

The clothing exchange is guided by the development of brand. Through the support of original design, alliance authority and sophisticated resources integration, it promotes design innovation, promotes the high-end elements of the garment industry to gather in the Liuhua business circle, and guides the development of the flower flower business circle to high-end elements such as design, innovation, brand and so on, and gradually promotes the international status of Chinese clothing.

　　 Three types of product structure to create a chain pattern

Brand category: improve the access threshold, select the brand enterprises that introduce international and domestic strength to settle down, set up "brand marketing center", "brand headquarters", "cluster business station" and so on, develop "headquarters economy", enhance the overall level of the project, and achieve branding development strategy from the foundation.

Original class: support the introduction of independent designer brand, through the designer intensive store, copyright trading center to achieve the transformation of results, promote the development of cutting-edge technology, and create conditions for training backbone.

Fashion: ensure popularity and promote fashion.

　　 High end alliance leads fashion

Carry forward the spirit of innovation and fashion and inject the soul of Shangdu culture. We will introduce international and domestic authorities to organize various new products and trends publishing, Summit Forum, design competition, and organize viewpoints magazines and other industries to attract the frontiers and high-end elements to diverge to the Liuhua business circle, and help merchants to grasp the global trend quickly and accurately, and collude the way of brand growth.

At present, the four major industries have been stationed in advance.

Guangdong clothing and Apparel Industry Association

Guangdong Fashion Designers Association

Guangdong Fashion Design Research Center

Guangdong Institute of fashion Economics

The two Guangdong fashion week is also set up for this project.

Creative inheritance of the brand assets of Canton Fair, the 6 bright spot project, {page_break}

　　 Achievement of urban common glory and memory symbols

Numerous enterprises have gone abroad from the Liuhua exhibition hall, and hundreds of millions of people have been exploring the world from Liuhua exhibition hall. Some unforgettable historical scenes have become the symbols of the Canton Fair, and the legacy of history is left unforgettable in the minds of generations. Inheriting the history of Commerce and trade, promoting the culture of commercial capital and building a business spirit will lead the project. On the basis of preserving the commemorative scenes, the former Liuhua exhibition hall, after elaborating and elaborating carefully, integrating business and tourism resources, has many elements that attract tourists more and will be shown to the world with a new look.

Every day, the wide square, surrounded by 100 face brand merchants, greets the eyes from the world.

The people's North Road, which once stood on the fence, will be transformed into a cultural corridor full of honors and honors. The annual sculpture of the 100 Canton Fair and the sculpture of the five Canton Fair nodes will show the historical fragments of the five easy venue of the Canton Fair, which will be a perfect combination of fashion and history.

The one hundred meter huge image screen on the south facade is the first in Asia to focus on the whole city. Special effects animation, T stage show, hot air blockbuster and excellent events are stacked up to form the city's light view party square.

The circular conference hall, which has served many heads of state, has been transformed into the "urban space-time living room". The super wide arc screen and 3D technology have brought you a long journey to the long history of the fair and the appearance of Guangzhou.

The historical exhibition hall of the Canton Fair was opened specially to collect the historical documents and documents of the 100 Canton Fair and display the brilliant historical process.

　　 Russian style In the Sino Soviet friendship Pavilion, the fashion T show has been constantly staged, creating "fashion clothing Broadway". It has become the necessary stage for all kinds of high-end brands and new products. It has made Guangzhou's sightseeing star spot.

4 unique projects with unique personality and 7 bold innovative hardware transformation projects. This exchange will always have the power to attract the world's attention.

China Guangzhou international garment exchange, looking forward to exploring the great impetus of tourism to the commercial market, brings more future from the history of Canton Fair.

2010, Asia focuses on Canton Tower and 2011. The world focuses on China Guangzhou international garment exchange.

　　 Focusing on modern perfect service and strengthening competitive soft power

Focusing on the 5+5 service system of modern trade, perfect service and sustainable development, we set up five service centers, namely, government, finance, training, exhibition, catering and the five service platforms, such as electronic commerce, information value-added service, exhibition and exhibition, logistics distribution and customer service. We set up an advanced operation mode of unified planning, unified management, unified logistics and unified settlement, and set up a buyer team to connect with the international market, providing a one-stop worry free solution for businesses.

Building and improving diversified and all-round service functions, strengthening the development of soft power in business circles, and creating a brand new service platform for garment industry. Converging leading edge thinking and global resources, building state-level business cards, and achieving the most authoritative popular trend publishing center and brand incubation headquarters base, has become the world's most ordered and largest sales professional sourcing base. To provide the world with opportunities for China's platform and provide China with world opportunities to boost Guangzhou into the sixth largest fashion city in the world.

As an international high-end platform, everything is possible here.

At present, the preparatory work of Liuhua exchange remittance project is proceeding according to plan. Hope that more fashion, love fashion, concerned about the world of apparel and apparel industry friends look forward to the flowery flower exchange. We believe that the Liuhua exchange will surely deduce the latest business opportunities and new ideas of China's garment industry.