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    The Exhibition Of Intangible Cultural Heritage Of Qipai Was Held In Tsinghua University.

    2011/4/11 11:45:00 36

    Seven Card Intangible Cultural Heritage

    Nonmaterial in China cultural heritage Recent breakthroughs in protection and research have been made in April 8th. Seven cards Tsinghua intangible cultural heritage research and Protection Fund Project Research Exhibition Forum Qinghua College of fine arts was held in Beijing. For the first time, the research results of the intangible cultural heritage in the past two years have been shown to the public. Many research achievements have filled the gap at home and abroad, which has aroused widespread concern in the society.


    This exhibition is one of the important parts of the 100 years' Tsinghua exhibition in Qinghua's Centennial birthday. It mainly displays the two categories of intangible cultural heritage of Chinese ethnic minorities, namely, handicraft art and folk culture. Among them, Changdu's Tibetan metal crafts, southwest ethnic minority regions, traditional Han costumes, Jilu folk traditional cut and nunnery embroidery crafts, Chinese blue print cloth, Chinese tiger culture and art, Guanzhong Pucheng cloth cloth have been the first batch of research projects, which have achieved fruitful results, showing the charm and charm of Chinese traditional art treasures.


    Tradition is a large river that flows and becomes a classic for generations to learn from. In traditional rivers, intangible cultural heritage is undoubtedly precious and beautiful cobblestone. By summing up the types, characteristics and appearances of these intangible cultural heritage, we can explore the origin and evolution of these intangible cultural heritage, and reveal the cultural connotations and generation rules, which can provide important guidance for national cultural heritage. The research results of these intangible cultural heritage can be spanformed into a common cultural treasure of the nation, the world and mankind. This spanformation has also changed the limitations of the former folk culture and art research, and is an effective exploration for the study of intangible cultural heritage.


    The use of modern fashion to "activate" ancient civilization is the greatest feature of the exhibition of intangible cultural heritage. By converting the research results of intangible cultural heritage into fashion products, "intangible cultural heritage" is expected to become a unique beauty in the fashion world. In this exhibition, some of the intangible cultural heritage will be applied to the design of Qipai dress. For example, Changdu Tibetan metal technology can be used in the men's formal buttons and the decorative cuffs of shirts. Learn from the weaving process of fabrics, develop the local decoration technology of cut men's nave embroidery fabric, and draw on the blue print pattern to develop the fabric pattern.


    Li Dangqi, vice president of the Fund Council and Dean of Academy of Fine Arts, Tsinghua University, pointed out that our country's first "intangible cultural heritage law" has just been formally passed, and many "intangible cultural heritage" researchers and "intangible cultural heritage" have been spanported to the same breath. The display of the intangible cultural heritage research results will effectively inherit the intangible cultural heritage culture.


       Immaterial Cultural heritage is not an empty slogan, nor is it simply invested in capital. It is more research and spanformation, which is the greatest value for today's use.


    Hong Zhaoshe, chairman of the Intangible Cultural Heritage Fund Council and chairman of Qipai group, said that Qipai started working on intangible cultural heritage protection and research two years ago. As a brand name for men's clothing, which focuses on national elements, Qipai has deeply felt the endless charm of intangible cultural heritage in the development process of 30 years. At the same time, it realized that the best way to protect intangible cultural heritage is development and application. Qipai will be revitalized through the original fashion design of China, so that these intangible cultural heritage results can once again be revitalized and spanformed into the beauty of modern fashion that can be truly felt. This may be the "seven card mode" of the research and protection of intangible cultural heritage.


    As the pioneer of Chinese original fashion, Qipai will present the most beautiful classics to consumers through the spanformation of intangible cultural heritage through the design of innovative and fashionable tentacles, so that every Chinese can feel the new charm of the beauty of Chinese traditional culture.


    "The cooperation between Qipai group and Tsinghua University in the research and protection of intangible cultural heritage, the inheritance of intangible cultural heritage is the first step, is the basic work, and the next step is to spanform the product achievements into market operation. This responsibility is borne by our seven cards. On this point, it is very important to create a sustainable way." Chairman of Hong Zhao said, "Qipai believes that fashion can become a new development path of intangible cultural heritage. In the design of fashion men's clothing, combining fashion with ancient civilization, we can rebuild the road of intangible cultural heritage. Next, seven cards will spanform Tsinghua University into fashion results, and strive to explore a road of inheritance with an interest of intangible cultural heritage.

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