"Fast Fashion" Mode Will Bring A Breakthrough To China'S Huge Garment Manufacturing Industry.

brand

N&Q (Nochi fashion) has launched a fashion exhibition tour.

According to a press survey, four days after the exhibition, the day's passenger flow of the brand exhibition hall was full, and nearly 20 thousand people were received. The 30 thousand publicity materials that were originally prepared have already been emptied out. The fashion show of "future light" held on 29 may be packed.

It has been reported that its SPA (private brand apparel professional retailer) mode and "fast fashion" clothing management concept are different from most of the exhibitors' clothing brands. Such a hot scene has also rapidly heated up this exhibition, which has injected a traditional Chinese garment practitioner with a strong focus on the development of enterprises and the reform of franchise mode.

"Fast fashion" as a breakthrough weapon

The apparel industry is one of the most competitive industries in the Chinese market, and the domestic garment industry, which is famous for its garment manufacturing, is undoubtedly the Red Sea in this red sea.

Nowadays, consumers are increasingly pursuing personalized fashion. How to accurately handle consumers, especially instant brand preferences, is always a magic weapon in the hands of minorities.

For the first time, the domestic fast fashion representative brand N&Q has successfully developed and improved the SPA mode because of its combination with the local market, and has made rapid progress. In recent years, it has become a foreign force and focal point in the domestic garment industry.

N&Q was awarded the "Innovation Award" by the China Apparel Association in March 28th at the end of the "China clothing brand annual awards" ceremony. In 2010, it was awarded the title of "the top 500 competitiveness of China's textile and garment enterprises in 2009-2010" by the China Textile Industry Association.

According to its latest announcement, the company has set up hundreds of direct chain stores in the country. According to the plan, the scale of the chain will exceed 2000 in 2016, and 4000 will be realized in 2021.

Ding Hui, chairman of the company, said in an interview that based on the SPA business model, the new mode of "100% spot supply, unlimited time filling and direct management" launched by the company has been welcomed and recognized by many franchisees. Especially after the exhibition, the company will usher in a new upsurge of stores.

How to "get up" quickly

The secret to N&Q's success is its strong vertical management mode of supply chain integration.

N&Q is very insistent: he is not the creator of the fashion but his followers. Therefore, designing and loading goods quickly becomes the killer of the clothing industry.

It is reported that N&Q provides the overall design concept and style, and produces nearly four thousand styles of men's clothing and clothing next year to suppliers from all over the country. The company's supply chain information platform enables all departments and supply chain chains to synchronously share terminal sales information and quickly meet the market demand.

In order to follow the fashion, N&Q has set up a product research and development center in Shanghai. In Paris, Milan, Tokyo and other places, it has set up a popular information gathering center, and has many buyer designers. Through drawing on and pforming the fashion, they quickly realize the fashion of fashion design and keep up with the trend of international fashion base.

N&Q in the mid season replenishment time is also more rapid than most of the domestic clothing brands, according to the clothing industry professionals, the traditional clothing brand mostly adopts the mode of one-time ordering 6-8 months ahead of time, resulting in large inventory risk of franchisees, and the ability to launch new products in the season is weak, and replenishment is troublesome.

N&Q adopts the 100% commodity spot cash supply mode, and the average selling time is only 3 weeks from the design to the production in order to ensure that the products meet the market demand, and the new color can be continuously introduced in the season according to the market demand, and the replenishment is fast.

It is understood that the internationally renowned "fast fashion" clothing brand ZARA is approaching 12 days.

At the same time, N&Q reduces the operating costs and risks through the innovation and business mode advantages of member database marketing and information construction, so that the retail price of products has obvious competitive advantages.

Fashion, speed and general price of 200 yuan -1000 yuan (lower price of summer wear) easily hit consumers' "key".

According to Ding Hui, many franchisees who have many years of experience in clothing retailing are optimistic about the blind spot of fast fashion market, and follow up quickly, and plan to set up N&Q direct management stores nationwide.

In this regard, especially from the Anhui to watch the "future light" fashion of a shopping mall responsible person analysis, the rapid development of N&Q has represented the "fast fashion" clothing chain enterprises, for the same price clothing brand shop is a shock, because its fashion update speed has obvious advantages.

But for all local garment enterprises, with the entry of H&M and ZARA, the essence of new business models quickly absorbed in their close combat is not an opportunity for upgrading.

According to Lang Xianping, a famous economist, perhaps this model will bring a breakthrough to China's huge garment manufacturing industry.