Consumers Accuse ZARA Of Quality At Home And Abroad.

2011/4/12 10:47:00 47

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Brand Clothing Quality

The quality of ZARA makes its brand followers very angry.

In a comparative experiment conducted by Beijing consumers' Association, ZARA, Marlboro, Hush Puppies, etc.

Famous clothing brand

On the quality blacklist.

This is also true.

ZARA

Since August 2009, there have been seventh quality blacklists.

Yesterday, reporters learned from ZARA that ZARA did not deal with the replacement of products for the problem.

ZARA reintegration "

Quality gate

"Triggered a rally in consumer sentiment.

Reporters saw that many netizens were discussing the "quality gate" of ZARA.

"First-class design, second price, three quality" is the price ZARA must pay for speed.

Netizens "the view of the town" shows.

In addition, many consumers said that the quality of ZARA is "different from China and foreign countries".

"The quality of ZARA seen in Paris is much better than that in China," some netizens said.

The results of a website's investigation of ZARA's "quality gate" show that 34.5% of consumers say that ZARA has different quality standards at home and abroad, and the quality of domestic ZARA products is generally worse than that of other countries.

"The success of ZARA depends on the fast fashion business model, not the product". Cui Hongbo, senior partner of Lian Zhi Da Consulting Group, told reporters that the false ZARA reflects the internal management problems of the company.

Like all previous "quality gates", ZARA is still silent.

"Temporarily did not receive the headquarters of the return notice", the reporter from Qianmen Street ZARA flagship store staff understand that ZARA has not issued a refund for the problem products processing methods.