Industry Analysis: Puzzles Of Clothing Wholesale Enterprises

Wholesale category in China

We should give full play to the advantages of the wholesale market, maintain the existing customer groups, tap the existing customer groups and guide stable customers to develop new wholesale markets.

Clothing wholesale enterprises have fewer customer groups, but their orders are large. A few customers can decide the overall sales volume of enterprises and the daily operation of enterprises.

And wholesale clothing enterprises are facing the problem of monthly reminder, and even lead to a few big customers.

This phenomenon is a common phenomenon in wholesale clothing enterprises.

Therefore, in the face of the phenomenon that clothing wholesale enterprises are hard to get money and are subject to the phenomenon of large customers, clothing wholesale enterprises must go step by step towards the major wholesale markets of the whole country, and comprehensively solve sales volume from the wholesale market, wholesale Street, wholesale agent, and electronic commerce, and so on, so as to improve the overall profit of the product by way of quantity.

It can even go towards foreign trade.

To accumulate capital of an enterprise.

At the same time, the advantage of the existing market network will be used to expand the share of the wholesale market. Enterprises should encourage existing agents or join wholesalers to turn to other wholesale stores or wholesale Street outlets.

Foster strengths and circumvent weaknesses, focus on wholesale fields, and create wholesale brands.

At present, clothing wholesalers are the first to solve major problems.

Especially with the strong development of the new brand in the clothing industry, the old brand is fiercely fierce, and the franchised stores are developing rapidly. The wholesale clothing enterprises are increasingly feeling like walking on thin ice, and they all agree that the store is the brand concept.

As long as you own your own store, you have an independent brand.

And the wholesale market is just a mere increase in quantity. It can not last long, and the profit is even lower. Especially today, the raw materials are very strong, which is to stimulate their blind vision of the store.

So this distorted idea has also led to wholesalers' lack of confidence in market management.

This further led to their emphasis on capital rather than the concept of brand.

With the increasingly fierce competition in the clothing market, the big brands on the battlefield are becoming more and more low in price campaigns. Therefore, clothing enterprises need to avoid competition with other brands in positioning, and the positioning of "wholesale" is closer to the differentiated market positioning of such clothing enterprises.

When others focus on exclusive stores, you can also focus on wholesale. When others focus on the value of single products, you can also focus on the value of single products. When others are doing their own brands, you can also do their own wholesale brands. Therefore, focusing on the wholesale sector, such clothing companies can become bigger and stronger in today's competitive clothing market. Besides, the overall consumption level of China's about 1200000000 population is not high, and China's wholesale shopping centers are widely distributed across the north and south.

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Focus on the "wholesale" field, identify the core market, enhance the product's single brand awareness, and create a strong wholesale brand.

The clothing wholesale enterprises are not optimistic about the wholesale market. They do not pay attention to the advertising, the maintenance of the sellers and the development of the products. They only pay attention to the short-term sales volume.

The clothing wholesale enterprises have many crises in the market.

So how do garment wholesalers run wholesale brands?

First, identify core markets, focus on wholesale stores or wholesale retailers, and focus on wholesale markets.

We must not blindly praise or enter the busy streets of the 123 line market to set up exclusive stores.

Second, do not pay attention to the brand image, the brand is not standardized, the image is not unified, lack of brand planning, and do not attach importance to brand building, clothing wholesale enterprises in the brand promotion is still in the extensive stage.

They sell less brands and lack of brand building.

And too much reliance on wholesalers' interpersonal promotion, coupled with wholesale product quality inspection is hard, forming the habit of wholesale market inertia, that is, prices determine pactions, so in the market are often in the passive.

Third, it is the top priority of clothing wholesale enterprises to enhance the product's single brand awareness.

Wholesale enterprises can focus on building a single series with more independent strengths to protect the market share and drive sales of other categories, such as raising the wholesale volume of down garments, building wholesalers for Down garments, etc., and even some wholesale enterprises concentrate on the wholesale socks business.

We should give full play to the role of the media and enhance the popularity of the brand in the wholesale market.

There are many famous brands for promotion, but for clothing wholesale enterprises, they must be targeted to the audiences. The target customers group of clothing wholesale enterprises is wholesale agents and operators of multi brand clothing stores in the three or four line market.

Therefore, it is suggested that clothing wholesale enterprises should make use of outdoor advertising, LED video and wholesale mall broadcasting to make brand communication, and play the role of small media in order to spend money and do great things.

For the three or four line market, multi brand clothing shop operators can independently make clothing promotion magazines.

The efficiency of dissemination is more targeted when distributed to local operators or promoted by mail.

We must not blindly advocate franchised stores to occupy the two or three line market.

This will only sacrifice the larger economic interests of wholesale enterprises.

In the end, the gains outweigh the gains.

Due to the inherent defects of the wholesale market, the low price, the hard product and the old style are the characteristics of the wholesale market, resulting in a low sales volume of single products in the wholesale market.

The high value brand of the exclusive store with the wholesale brand can only lead to the poor demand, resulting in lower prices.

Therefore, it is suggested that wholesale brands should pay attention to the benefits of brand operation when they start the operation of franchised stores. Even if the location of your store is more advantageous, it will be difficult to stimulate sales of goods.

If the wholesale brand has to turn to the franchised store, I suggest that another brand should be promoted. At the same time, it is suggested that the original wholesale brand should be retained to maintain the lifeline of the enterprise.

It is believed that in the brand market with a hundred schools of thought contending, China's clothing wholesale enterprises are more likely to occupy the market share compared with other brands in the retail store industry, and the gap in the development of China's clothing wholesale market has broader market and profit margins.

For the clothing brand that goes through the wholesale market, we need to tap the market more, enhance the efficiency of single product services and create brand awareness in the wholesale market.

In terms of quantity, the spring of wholesale enterprises is equally wonderful, and the strength of enterprises can also be stronger.