Fujian Seven Wolves Annual Report: 2010 Performance Of Nearly 2 Billion 200 Million

Fujian

Seven wolves responsible person said, seven wolves are realizing from "

It has 3525 terminal outlets.

For the reporting period, seven wolves business revenue increased by 10.59%, the seven wolves responsible person said that the main reason is that seven wolf company's sales network has further expanded, brand and channel construction has been promoted, and product design and development, supply chain management and other aspects have achieved good results, prompting seven wolf sales scale expansion, sales growth correspondingly.

It is reported that during the reporting period, the brand construction of seven wolves is based on the "Fashion Life Club", "Mingshi hall strategy" and "large-scale public relations activities". By sponsoring outdoor competitions, sailing, golf, polo and other high-end events, the brand image of the seven wolves is enhanced. Through successive celebrity endorsements and celebrities' participation, the brand reliability of the seven wolves is enhanced. Through the cooperation activities with famous universities such as Peking University, the brand culture connotation of the seven wolves is enhanced, and the added value and identity of the brand are enhanced.

Seven wolves responsible person said, as an important part of the development of retail enterprises, during the reporting period, the seven wolves realized the combination of daily brand promotion and terminal brand activities, and the interaction between brand building and commodity construction and terminal construction. "This has promoted the effectiveness of brand publicity, promoted the sales revenue growth of the company, and laid a good foundation for the strategic pformation of the company."

According to the annual report, as of December 31, 2010, there were 3525 terminal outlets in seven wolves, a net increase of 276 over 2009, including 388 terminals and 388 terminals, a net increase of 168 over 2009, and a total of 3137 agents terminals, representing a net increase of 108 over 2009.

Regarding this, seven wolves related responsible person introduced, "the direct store is an important measure for the company to carry on the channel conformity, the expansion direct battalion proportion is the company channel construction important direction."

It is reported that seven battalion direct Battalion (joint venture) terminal 388, in 2010 achieved a total sales income of 270 million yuan.

From "wholesale" to "retail" pformation

For the strategic pformation from "wholesale" to "retail", the analysis of seven wolves related responsible persons, its core goal is to change the original operation mode of the seven wolves company, and regard the retail terminal consumer demand as the core starting point of strategy and operation.

To this end, in 2010, the seven wolves set up a rating system for dealers. At the same time, they tried to sink the credit objects from agents to dealers, assist dealers in obtaining credit from banks, and implement seven wolves' support for distributors and terminal channels.

From the annual report, the speed of expansion of the seven wolf company in 2010 slowed down, but the seven wolves responsible person said that after the pformation period of three years in 2008 -2010, the wolf wolf's organizational structure, product design and research, supply chain management, brand building and channel construction have entered a new stage of development.

In 2011, the seven wolves will vigorously expand the terminal channel, "plans to open 800 new stores, including 500 shops open shop", 2011, will be seven wolves sprint full year.

Regarding this, the seven wolves said that in the channel construction, the management service of the channel will be strengthened. Under the premise of maintaining the channel stability, we should focus on supporting high-quality agents and distributors, bringing agents and dealers into the company's performance management system, stimulating their potential and sharing the development of the company, further optimizing the commodity research and development mode and commodity planning process in the commodity construction, and enriching the commodity buyer team so as to realize the smooth pformation of the company's "wholesale" to "retail".