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Nike ADI And Other International Shoe Brand Production Line Retreat

2011/4/12 13:51:00 56

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Nike ADI Brand

Recently,

Adidas

The company's top executives said that in view of the rise in China's wages, it was necessary to reduce the wage level.

Production costs

Adidas is ready to shift the production and purchase of some products from China.

At the same time, there are news that Nike, Puma and other international footwear giants have the same preparation.

Footwear industry in Asia

Li Peng, general secretary of the association, said that the overall cost of China's footwear industry has increased by 5% - 8% in recent years.

Shoemaking industry

The average profit margin is between 5% and 8%.

In particular, the instability of the RMB exchange rate may engulf the order profit or even make the company lose money.

It is reported that Adidas is very concerned about the appreciation of the renminbi, the new policy of government processing trade and the influence of the labor contract law on the investment environment in the mainland, and has discussed with its large scale foundry enterprise Guangdong Wan Bang shoe company.

Adidas has made a compromise on the cost raising requirements of the next generation factory.

However, in factories and

Purchaser

During the game process, Chinese enterprises lost 10% to 15% of their orders, mainly to Southeast Asia.

At the same time, as a "leaving", a number of agent factories were also "hijacked" and rushed to "overseas".

According to the introduction, Taiwan Yuyuan group has set up many factories in the mainland, specially for ODI and other foundry workers. In recent years, they began to pfer to Southeast Asia, and the factories left behind also moved from coastal areas to the mainland.

At present, Yuyuan has more than 10 industrial zones in Vietnam and Indonesia, and millions of employees, the proportion of footwear products is increasingly surpassing China.

At the same time, Nike also asked some Chinese shoemaking enterprises to move their production base to India.

An anonymous international well-known sports brand OEM company official told reporters that the partners had asked them to invest and build factories in India.

But after inspecting the resources in India, he found that the lack of supporting facilities, working hours and other factors caused the production capacity to fail to meet the requirements and the cost increased, so now it is only a wait-and-see attitude.