Taiyuan Clothing City: Quietly Changing Its Face

Taiyuan people have a special liking for fashion city.

Through the vicissitudes of times,

A team from Hongkong is also being introduced to pform it from inside to outside.

The upgrading of the clothing city has been quietly carried out by people.

Quality in detail

On the morning of April 3rd, it was a small holiday.

Ms. Zhao of Taiyuan came to the Oriental red brand clothing center in Chaoyang Street. She first bought a "Lining" brand Hoodie for her daughter when she first spent 239 yuan on the basement floor.

At noon, she took the elevator to the seven floor restaurant for dinner and went home.

Ms. Zhao told reporters that her family lived near Chaoyang Street. During her spare time, she always liked to visit the clothing city. "Before the clothing city gave people the impression that the environment was chaotic and the goods were miscellaneous. Now it is different. The shopping malls are bright and clean. They eat, wear, use and play. People need anything to buy, and many things are still branded goods in the country. For these salaried workers, the quality of our products is guaranteed and the price is acceptable."

Ms. Zhao said.

It is understood that many people have the same view with Ms. Zhao, especially in recent years, in the fierce commercial competition atmosphere, Taiyuan Chaoyang Street shopping malls in the shopping malls from hardware to software "big change".

Many customers believe that the fitting room is the biggest change.

In the past, a well ordered merchant would set up a simple fitting room at the corner of the shop, but the space was very small. The customers felt very uncomfortable when they tried the fitting. The poor merchants took the customers to the disorderly storage room to try them on, and some of the merchants simply "cloths the curtain" to "round up" the customers of the clothes.

"Of course, this is less."

An Shizhong, director of Taiyuan Chaoyang Street comprehensive management committee, said.

Because many stores have the form of brand monopoly in the rental system, the fitting rooms have become the "private plots" of each family, which is directly related to the quality of their own businesses. Therefore, businessmen have carefully arranged the fitting rooms and considered the customers as much as possible.

If there are mirrors, clothes hooks and stools in the fitting room, and shoes ready for customers to try on, many fitting rooms are suitable for the decoration of various styles of shops, so that one is more beautiful and comfortable than one.

For such a "corner" in toilets, the clothing city will not be as careless as it used to be.

Many customers may remember that they were stopped by managers for years when they were "convenient" in the clothing city. Now, the toilets are free to the public, and the awkward smell is replaced by the fresh smell.

In addition, two-way escalators, sightseeing elevators, cargo lifts, central heating and cooling, online pactions and other facilities and trading means also promote Taiyuan garment city "reborn".

The wholesale market also takes the brand road.

With the improvement of hardware facilities, the management mode of Taiyuan garment city is changing quietly.

According to An Shizhong, director of the Taiyuan Chaoyang Street comprehensive management committee, Taiyuan Garment City East city is the first clothing city on Chaoyang Street, built in 1991.

At first, the business of merchants was relatively low. Some clothing belonged to counterfeit brand clothes. Most of them took the form of "big department store", that is, a small apartment with a small balcony. But now merchants are taking another way: to operate in the "store in store" mode, that is, the rental brand monopoly, and take the brand development path.

"Before doing business, it pays attention to goods, good goods can be sold, and goods are not good enough to sell."

Huang Bangai, general manager of Shanxi marketing center, Shanghai, said.

According to him, he started doing home textile business in his old home in Wenzhou in 2002, at the beginning of which was mainly wholesale, "at that time, the main selling volume was sales.

I am also a number of positions, both a salesperson, a developer, a distributor, a customer representative, and marketing planning. "

Huang Bangai said.

After accumulating a certain amount of funds, in the future management, he considered more than the problem of goods, but a deeper level of content, that is, how to run a brand for a long time, which has become the direction of his efforts.

After some investigation, Huang Bang AI became the general agent of Shanghai's family silk textile home in Shanxi in 2005, and became the 1016th brand store of the brand nationwide chain. Besides, he owns a brand image shop in Zhengda home textile shopping center near Twin Towers, which is adjacent to Chaoyang Street. At the same time, he is also responsible for some of the business in Inner Mongolia.

After several years of hard work, he has developed 50 dealers in Shanxi.

"Get the regional agency of the product, the cost of my purchase will be further reduced, and the business will naturally do better."

Mr. Huang Bang AI said.

In the interview, the reporter learned that at present, many businessmen in Taiyuan clothing city have become general agents, provincial or municipal agents in North China, such as men's wear, women's wear, children's wear and so on.

When asked why they choose to come to Taiyuan clothing city, they said: choosing and introducing a brand is easy, but keeping a brand is not easy.

Many brands are very strict in the qualification examination of agents. Apart from their financial strength, they also need to see some brands such as business environment, atmosphere, performance and so on. They also require agents to hold regular new product launches, and Taiyuan clothing city has fully possessed these conditions; of course, there is a more important factor, that is, Taiyuan clothing city has large traffic volume and good business.

Director An Shizhong provided reporters with a set of figures: at present, the daily traffic volume of Chaoyang Street is more than 20, and the number of passengers on weekends and holidays exceeds 450 thousand passengers. The daily traffic volume of Chaoyang Street is more than 300 thousand, and the number of consumers covered by the Chaoyang Street is more than 160.

Such strong market attractiveness and driving force naturally let many smart merchants to this "geomancy treasure land".

Largest single mall in North China

In September 2008, Chaoyang Street emerged as a shopping mall with all brand clothing wholesale and general agent.

There are two ways to locate the same person shopping center: first, the brand agent headquarters; the two is the urban business complex, that is, the "one-stop" shopping and entertainment service for customers to lock in every customer.

In April 7th, in an interview with reporters, Li Wenjie, deputy general manager of the same business group company, said.

It is understood that the shopping center is the largest single mall in North China.

The total business area of the shopping mall is 250 thousand square meters, a total of nine floors. The first floor is a supermarket and a small commodity city. The first floor is a department store mainly based on exclusive shops, which is divided into footwear, sportswear, cosmetics, watches, jewellery, underwear, Watsons and Kentucky. The two and three floors are men's wear areas; the four and five floors are women's clothing areas, and are divided into girls, ladies' wear areas and leisure brand areas; six layers of children's wear; seven are leisure entertainment and fitness centers; eight are dining, movie city and office area.

A fully functional and standard ShoppingMall has been formed.

Li Wenjie also told reporters that the shopping center of the same person has three advantages: first, the size of the shops is large, and the smallest business area of the merchants is 138 square meters.

Merchants can not only engage in wholesale business, but also display window displays, creating opportunities for retail sales.

Secondly, there is a multi-function hall which can accommodate nearly 2000 people. This is designed for merchants to hold orders and new product launches.

Of course, the more attractive is the parking space.

There is a three story underground garage in the South Plaza of the Tong people shopping center, which can accommodate 700 parking spaces, plus the North Square and the parking lots on both sides, with nearly a thousand parking spaces.

Today, there are more than 700 brand stores in the same shopping center, all of which are influential manufacturers in the domestic garment industry, well-known brands, and the design and production of brand radiant functions. They are the general agents, the provincial and municipal distributors and distributors in North China. These "bosses" are located in Taiyuan Garment City, directly distributing the brand goods with high quality and low price from the manufacturers to all parts of the country.

Reinventing a new Taiyuan clothing City

Turning to the changes in Taiyuan's clothing city, An Shizhong, director of the Taiyuan Chaoyang Street comprehensive management committee, has the most say.

He said that in 1991, there was only one clothing city on Chaoyang Street, that is, east city of Taiyuan garment city. At that time, almost all of the businessmen were southerners, and now 80% of the merchants are northerners.

Taiyuan clothing city is only a general term. It is called "Chaoyang Street business circle" more accurately. It has developed dozens of wholesale markets, including professional underwear socks wholesale market, textile wholesale market, footwear wholesale market, jewelry wholesale market, daily chemical wholesale market, gift wholesale market, children's wear wholesale market, sports brand wholesale market, and home textile bed wholesale market. Chaoyang Street area is already the largest wholesale and retail distribution center in North China.

In 1995, with the approval of the Taiyuan municipal government, the Taiyuan Chaoyang Street comprehensive management committee was established.

For more than ten years, as an director, an Shi Zhong has been responsible for the management of Chaoyang Street's sanitation and public order.

In 2010, Chaoyang Street comprehensive management committee increased environmental sanitation management, and introduced 4 professional cleaning service companies through bidding, divided into areas, clearly defined responsibilities, cleaned and cleaned, and the monthly wages of cleaners were 1000 yuan.

In terms of public security, Chaoyang Street comprehensive management committee adopts the method of mass prevention and mass control.

In 2004, the Taiyuan clothing city group and the resident merchants jointly established a patrol patrol team, and returned to the Chaoyang Street comprehensive management committee, which was responsible for the public security and traffic work of Chaoyang Street with the relevant functional departments.

After years of renovation, the overall business atmosphere and environment of Chaoyang Street have been greatly improved, and supporting facilities and market management are also becoming more mature.

"Clothing city must be improved, otherwise it will be eliminated by the market."

Director An Shizhong said.

According to the reporter, in 2011, Chaoyang Street area reconstruction project was included in the municipal key project of the Taiyuan municipal government, and it was started in March.

The renovation area is 1.8 square kilometers, involving roads and Pavement Renovation, facade renovation, urban landscape greening, business circle filing and so on. Appropriate facilities will also be provided for residential facilities, such as restaurants, drugstores, banks and other facilities to facilitate residents' lives.

After the pformation is expected, Chaoyang Street business circle will be as clean and fashionable as Liu Xiang business circle and Changfeng Street business circle.

At present, the new shopping mall located on hazhuang Zhuang Street, the capital city of Dong Du, is under construction and is expected to operate within the year.

In addition, we will also plan for the first and second tier brand distribution centers in China.

High starting point pformation, high standard planning, high level construction, Chaoyang Street area will become a highlight area in Taiyuan.

Taiyuan Chaoyang Street business circle is moving forward step by step, and we will soon see a new Taiyuan clothing city.