China'S Clothing Industry: Development In "Discovery"

If so, China International Clothing and accessories Expo is China Clothing economy The barometer, then, stroll 110 thousand square meters of the nineteenth CHIC Expo site, we can clearly appreciate that the Chinese clothing industry, which has been baptized by the international financial turmoil, is still showing vigorous vitality and innovative industries. Fashion values 。

Chen Dapeng, executive vice president of China clothing association, told the author that exposition The theme is "discovery", which is to guide. enterprise and brand In the post financial crisis era, we should consider and explore the challenges faced by China's garment spanformation and upgrading in the next five years.

In the past five years, China's garment industry is facing the most complicated environment and the most difficult problems, but it is also the fastest growing industry in the world.

The most prosperous five years of clothing brand growth. With the acceleration of industrial warming, enterprises have more and more desire to exchange fashion ideas, expand market space and seek innovative ways to CHIC.

The fact that the exhibition of 110 thousand square meters at the Expo was sold out at the end of last year is enough to show that the Chinese garment enterprises that are building brand strength have quietly opened up a new battle field.

We can see that the famous men's wear hall, which is famous for its brand, is displaying the unique fashion trend with great majesty. The colorful women's wear hall, fine deducing various fashion customs, casual wear exhibition area, romantic personality, dynamic charm, lively and lively children's wear hall, brings together 120 high-end brands. There are more than 1000 clothing brands from 19 countries and regions. They understand the advantages of their counterparts in the Expo exchange, re examine themselves, comb out innovative development ideas, and re understand the essence of market competition. All kinds of exhibitions show vivid expression of the new interpretation of spring's Chinese clothing industry in the spanformation of the urban fashion industry to the political, cultural and economic era.

The business men's clothing that once dominated the whole world was replaced by men's wear. The performance of men's wear brands that mainstream fashion, fashion, and fashion is the CHIC2011's performance.

For the first time, the exhibition area is over the men's wear hall, and the large special exhibition stands are coming up one after another. Many brands of women's clothing business mode of operation, so that once "small family jade" style Chinese women's clothing business scale rapid expansion. In view of the different consumption needs, more precise and precise service of women's clothing brand, in the Expo to convey the development momentum to the industry, but also let people realize the fierce competition in the market of women's wear brand. At the same time, the flow of women's clothing hall is more than that of other venues, so that exhibitors feel relieved and add infinite pressure.

The return of sports brand to sportswear has increased the number of exhibitors gathered in leisure shops by 20% over the past year. The exhibition hall conveys a sense of compact and restrained, and casual dress pays more and more attention to personality design and the integration of fashion elements and brand culture. This phenomenon not only reveals the fact that Zeng Jin dance has become fashionable at the forefront of fashion, but also makes people feel that after many years of rapid development, casual clothes are in the perplexity stage of upgrading themselves and recreate brilliance. {page_break}

Famous adult sports and leisure brands are involved in children's wear market. Some excellent children's wear brands begin to study children's lifestyle and subdivide consumer groups. All these have promoted the fashion development of children's clothing, brought great changes to the Chinese children's wear market, and let people see surprises in the CHIC2011 children's wear hall. The huge demand for children's clothing market and the emergence of fashionable fashion children's clothing indicate that the market's future competition is unpredictable.

The 300 overseas brands from the United States, Germany, Italy, France, South Korea, Hongkong and other places, although only occupy 2300 square meters of exhibition venues, but some overseas brands to show the essence of the brand clothing characteristics of the professional Expo spirit has attracted the attention of many professional viewers.

More than 100 clothing brand gathering Expo, for the first time, clearly formed a jewelry Museum. This shows that with the increasing demand of brand innovative fashion lifestyle, the trend of industrial chain segmentation and service specialization and refinement will be more and more distinct.

What needs to be recognized is that China's clothing and textile industry is a fascinating landscape through the CHIC2011 industry's innovation vitality and industrial fashion value. But how can we deduce a national fashion industry on this national platform? How to demonstrate the strength of the regional clothing economy? How to demonstrate the advanced business philosophy, brand fashion charm and marketing culture of excellent enterprises? How can more clothing operators and consumers upgrade each other through this platform? How to make use of this platform to absorb the nutrition of international brand management and market development and promote the rapid development of enterprises and brands? The problems we need to think about are manifold.

Fashion is always the freehand brushwork of the spirit of the times. Low carbon environmental protection is becoming an international fashion vogue today. Although the Organizing Committee of the expo organized the CHIC second environmental innovation booth design evaluation and other initiatives to promote low carbon Expo and green marketing, we found in the exchange with CHIC2011 exhibitors that as the green environmental protection as a brand eco concept, the marketing of low carbon clothing as a brand fashion concept is still very limited.

In the static display of clothing, some brands are full of dynamic music and environmental pollution caused by the sound of musk Bay, so that the franchisees who are seeking cooperation can not calm down and engage in business communication with exhibitors. Exhibitors blindly distribute materials and handbags in the exhibition hall, hoping that the audience will remember the brand in the shortest time. But we found that in less than an hour after the opening of the stadium, the advertising garbage in some of the dustbins in the stadium had spilled out of the box. During the three and a half days of the fair, most exhibitors chose the super exhibition hall to attract audience's attention. But how to display the characteristics of brand culture, how to show the fashionable marketing concept, and how to negotiate with the businessmen who come to cooperate with each other, but few enterprises devote great efforts to study the real skills. Some exhibitors have written accounts to the author. If they take a few days to attend the exhibition, they will burn more than one million yuan in less than a week if they are paid for rent, decoration, advertising and printing expenses, and travel expenses for their employees.

This waste and pollution has been criticized by responsible media. But before we find a scientific way of reading, how can this criticism representing the industry associations play a great role in the development of enterprises and brands in the market expansion?

How China's apparel industry stands at a new historical starting point, innovating low carbon dress culture and marketing low carbon fashion concept not only contributes a lot to the development of China's low carbon economy, but also is the key to winning the right to speak in international fashion. How to demonstrate the strength of enterprises through green marketing, interpret brand spirit and create the trend of consumption? What culture does it use to innovate green Chinese manufacturing, to create low carbon marketing, to make low carbon fashions a spirit of the times, and to design a way of behavior, emotion and thinking? CHIC2011 makes us feel deeply that the Chinese garment industry is still facing a severe test.

Every year, the fairies of gold rush to the Expo come in an endless stream, but the harvest experience is different. Some manufacturers have successfully attracted the exhibition platform of many garment operators to display the brand image and corporate culture, and rapidly improved the market network of enterprises. Some manufacturers have competed with hundreds of excellent brands at home and abroad in the Expo, finding their own shortcomings and learning from their peers. There are also some manufacturers who are not well prepared. In the sea of hundreds of thousands of brands gathered in the Expo, it is difficult to show the brand's personality and style, so as to not find the feeling of unlimited business opportunities and little profit. Although some of the audience watched all kinds of advertising materials in a rush, they didn't play any publicity effect, so that a large amount of publicity and investment of enterprises eventually became garbage.

When innovation and low carbon consumption become the engine and new driving force of China's economic development, when the demand for simple life becomes the highest level of consumption in the age, the Chinese garment industry, which is sublimated to the urban fashion industry, conveys what kind of industrial scientific development concept to dealers gathered in the CHIC gold rush, showing what kind of enterprise hope to show to their competitors, showing what brand fashion fascination to rational consumers, and expressing the belief of what Chinese clothing is trying to achieve the commanding heights of the international market in the world. It has been held for nineteen consecutive sessions, which has been sought after by industry, and has been overcrowded by the industry. CHIC, which has attracted much attention from the industry, must face and think about it.

With the prosperity of China's economy and culture, the overseas brands have been taking advantage of the trend of international trade integration to seize the Chinese market and bring more fierce competition. All aspects of China's apparel industry chain that are facing challenges are to freeze up the dryness of the air and use the responsibility given by the times to enhance the Expo culture of Chinese clothing and innovate the development concept of China's clothing Expo economy. Our clothing professional Expo activities can attract and retain spectators to create a good trade negotiation environment. Only by showing the brand charm of regional culture and spiritual capital can we display the brand charm of regional culture and spiritual capital with the crystallization of this product and art of clothing, will China become the ideal place to sow the brand's rising hopes, to reflect the brand management concept and to display the scientific development of the industry.