Masa Marceau Zhang Shulve: Clothing Online Shopping Will Trigger Industrial Revolution

Out of the good prospects for China's economic and e-commerce market prospects, the electricity supplier business continued last year's market heat and is racing all the way.

In April 12th,

Zhang Shulve, chairman of the board, said at the new product conference that on the product line,

Will enrich

March

In the field of home textiles and other fields, the market share should be expanded to create an internet life brand suitable for the middle class and the new middle class.

This year's business target will reach 5-7 billion yuan, and sales growth is expected to exceed 300%.

Revolution needs a contingent of fighting forces, and Chinese e-commerce companies are competing for unprecedented talent.

As many as 600 people have announced plans to expand their army, and have declared strong involvement in the battle for talent.

Zhang Shulve, chairman of the company, said that the large-scale expansion of the army was aimed at meeting its fast growing demand, and the new talent will be enriched to the field of clothing creative design, product development, service support and other business areas.

In fact,

The 600 person expansion plan is only a microcosm of the demand for talents in China's e-commerce market.

After obtaining more than $1 billion in financing in 2010, the leading companies of e-commerce began to chase relevant professionals at the beginning of this year.

According to Chinese media reports, according to the recruitment plan disclosed by various companies, there are more than 200 thousand talent gaps in China's B2C companies in a short time.

A consultancy survey conducted by China's famous analysis institution shows that in the next 10 years, China's e-commerce talent gap will reach about 2000000.

The struggle has been undermining, and was finally detonated at the end of 2010 when the US group buying Groupon, the originator of the group, announced that it had entered China.

Groupon Gaopeng.com, a group buying website co operating with Internet giant Tencent, has launched a 1000 person recruitment plan.

China's two big e-commerce giants Taobao and Jingdong mall will also recruit 3000 people this year.

The newly rising Chinese B2C company has quietly joined the army of talent poaching.

The rapid development of e-commerce is making the practitioners particularly eager.

Groupon is willing to pay 2-3 times the salary of the local company to dig around, but smart Chinese workers do not seem to buy the accounts of foreign giants. They are optimistic about the current company and believe that their boss will eventually give them a satisfactory reward.

As we all know, China Internet Corporation has always followed the development of Internet in the United States, but they are very good at making two innovations according to China's domestic demand, and have formed a strong Chinese power in the global Internet field.

Even big international companies like Google and Facebook can hardly shake their local advantages.

However,

Chairman Zhang Shulve analyzed that the real driving force behind the demand for talent is the strong consumption power of capital and market.

E-commerce companies and practitioners should be vigilant against potential risks brought by market prosperity. Enterprises and entrepreneurs should lay the foundation for consolidating the development base of enterprises.

Behind the expansion of the army is the competition in the future market.

What will be the future pattern of electricity suppliers such as integrated platform, vertical category, online shopping and so on?

Zhang Shulve introduced that at present, the vertical B2C companies with influence in China have reached dozens, and the tentacles have extended to various retail consumption areas.

The vertical category B2C is revealing the killer's nature in the smoke of the electricity giants.

AI data released the paction status of the top 15 e-commerce websites recently. In December 2010, Taobao, Jingdong mall and other giants accounted for 70.7% of the total B2C industry, while the vertical category B2C took a nearly 30% share of the market.

And the difference between vertical category and comprehensive giants is accelerating.

"Now Taobao, Dangdang, Jingdong mall and other giants have basically completed the mission of developing users' online shopping habits, which is only the initial stage of e-commerce."

Zhang Shu pointed out that the vertical category B2C has found the "Shang Fang sword" to win the battle against the enemy. It has many advantages to meet the comprehensive electric power giant.

"Product uniqueness and user segmentation are the foundation of a private brand e-commerce."

Zhang Shulve believes that in the product division, vertical categories have specificity, which is conducive to product design, product richness and service experience to the extreme. Vertical B2C companies often play the role of an industry expert.

Vertical B2C is more efficient and more flexible in supply channel management and logistics management than comprehensive commercial city.

It can adjust quickly as the market changes, and can adapt to the change of the market, so as to avoid the reputation problems and distribution pressure that the integrated giants usually face.

Due to the precise positioning of products and users, the cost of vertical marketing in marketing is far lower than that of integrated e-commerce.

Zhang Shulve said, for example, Taobao users are like shopping in big supermarkets, and Marceau has to go to the bakery directly as if people want dessert.

Therefore, vertical categories have advantages in user acquisition cost and conversion rate.

In addition, vertical categories also show strong user loyalty and stickiness.

Despite the high relevance of integrated e-business products, its users are more influenced by price factors, while vertical B2C has a natural sense of belonging due to the precise positioning of products and services.

The "killer" innovation is expected to subvert the extensive pattern of e-commerce giants. The innovation of vertical category B2C in the subdivision field has become the highlight of B2C market in recent years.

"The future self owned brands will definitely take the advantage in the vertical electric field, because the future society must be a branded society.

Private brand providers should establish their own brand image, or they should deepen their efforts in product design, R & D, and how to provide more valuable services to target consumers.

Marceau Marceau is becoming a bright banner in the vertical field with its innovative services rooted in the field of high-end men's clothing, 30 day barrier free returns and other innovative services.

Its experience shop in the first line of the world trade order has created a new business model of China's electronic commerce -- "online2offline mode" (online to offline, that is, O2O).

Zhang Shulve believes that strengthening the vertical B2C field is a knowledge of managing users and managing human nature.

Vertical category B2C is committed to finding the right users, meeting their unique needs, sharing similar ideas and culture, and conveying the same spirit.

At the Summit Forum on e-commerce investment and financing held in March 30th, Marceau was elected to the "50 most powerful e-commerce enterprises in China" released by Qing Ke group.

In the 50 strong list released by the organizers of the Qing Branch Group, there are 10 comprehensive e-commerce Jingdong mall and 10 group buying websites, 3 of the foreign trade B2C websites, 6 ticketing and payment companies, while the vertical B2C is more than 25, occupying a 50 percentage point. Vertical category B2C has become the most investment professional domain in China.

Martha Maso, chairman of Masa Maso, believes that electronic commerce is one of the representatives of the new economy. It will greatly stimulate the development of the third industry, create a large number of employment and entrepreneurial opportunities, and play a very positive role in promoting the innovation of SMEs financing mode, promoting the pformation of enterprises, and establishing a new enterprise credit evaluation system, and so on.

"Electric business enterprises will get blowout development in 12th Five-Year."

During the two sessions this year, the Central Committee of the China Democratic National Construction Association put forward a proposal to strengthen the development of e-commerce.

The proposal points out that e-commerce has become a key factor affecting economic and social development, and has become a major accelerator for China to enter the information society from an agricultural society to an industrial society.

Zhang Shulve believes that with the development of e-commerce and the maturity of application and operation, the e-commerce service industry will further grow rapidly and become an important emerging industry, attracting massive e-commerce users to the e-business application and service platform. Certification, credit, logistics and electronic payment support systems and related industries will further expand.

"Take Masa Marceau for high-end men's clothing online shopping as an example. After three years of development, Massa Marceau has gained rapid growth in scale.

This year Massa Marceau will expand enrollment of 600 people and increase three times. "

The rapid development of masa Marceau is a microcosm of the development of excellent business enterprises.

In addition to the strong thrust of capital, the effective upgrading of customer experience also provides a powerful environment for the development of e-commerce enterprises.

Marceau opened the first offline experience store on the world trade scale in 2010 to better interact with the environment, services, business people and customers.

Martha Marceau plans to set up experience stores in Shanghai, Guangzhou, Shenzhen and Chengdu in the coming year.

In his new product conference, Zhang Shulve said that in the product range, Masa Marceau will enrich men's clothing, enter into women's clothing, children's clothing, home textiles and other fields, expand market share, and build a suitable Internet lifestyle card for the middle class and the new middle class around the high-end positioning.

This year's business target will reach 5-7 billion yuan, and sales growth is expected to exceed 300%.

In December 25, 2007, Zhang Shulve and Sun Hong jointly established the nine Beijing Shang Shang Technology Co., Ltd.

In September 2008, Martha Maso Masa Maso high-end fashion design was formally launched, and sales revenue was 80 million yuan in 2009.

In 2010, Martha Marceau received the venture capital injection of US $100 million from the Sequoia Capital China Fund. The registered members exceeded 100 million, and the repeat purchase rate reached 70%. In the same year, the store opened in the CBD core business district of Beijing World Trade Center, with a real shopping experience offline to better meet the needs of consumers.

Martha Marceau is committed to creating the most influential clothing online shopping brand, allowing more consumers to understand and love Masa Marceau's products.

While enriching men's clothing, we should expand women's wear, children's clothing and home textiles to expand market share, and build a brand of Internet life suitable for middle class and new middle class.

In 2009, Masa Marceau won the "China's fourth consumer favorite website TOP100" award, and won the "China online retail consumer brand 50" award in the same year.

In 2010, it won the "China excellent apparel online shopping platform Award" and "China's top 10 entrepreneurs."