Five Ways Of Catering Enterprises Marketing

With the rapid development of the catering industry, Marketing The concept has also evolved from the original self centred product concept, production concept and marketing concept to the needs of diners. Marketing Management Concept. Catering enterprises not only choose immediate interests, but also pay more attention to social benefits, focusing on setting up their own overall image and long-term interests.

Key words: Catering marketing is not only a simple food and beverage promotion, advertising, publicity, public relations, etc. it also includes catering. Management A series of planned and organized catering products and service activities to satisfy the customers and achieve the goal of catering management. For example, advertising marketing, publicity and marketing, menu marketing, personnel marketing, restaurant image marketing, telephone marketing, public relations, marketing and special marketing activities are among the marketing means of catering enterprises.

The traditional means of marketing of hotels are mainly relied on propaganda media, such as carrying out hotel opening or promotional advertisements through television, radio, Internet, newspapers and magazines, or using restaurants' internal leaflets, mailing advertisements, outdoor advertisements, notices at hotels or restaurants, shop lifts, etc. In addition, there has been a recent rise. Some more effective marketing methods.

1 new service marketing -- offering special services to old customers

At present, the catering industry has targeted the introduction of service marketing, that is, marketing methods specifically aimed at the old customers of hotels. Bai Jianhua, manager of kitchen department of Chen Xin grandmother Bridge Hotel, told reporters that the hotel was specially prepared for the old customers with customer membership service. As long as customers produce valid ID cards and deposit a certain amount of consumption to the hotel member Office (twenty thousand yuan is the minimum starting point), they can get a membership account and become a training P member of the hotel.

In the member area, the waiter is equipped with a server similar to the walkie talkie. If a guest has anything to do, he can call the waiter on the table button and enjoy "silent service" at any time. In addition, the hotel also set up a special ordering telephone for members, and a special person is responsible for answering. This phone is connected to the computer with a member's file. When the phone is set up, the computer screen directly displays the contents of the member's file. The names, sex, hobbies, favorite dishes and so on can be seen at a glance, so that the hotel can provide perfect service for the customers.

　 2 Restaurant Image Marketing -- restaurant image design and planning

The hotel can work in the design of the shop badge, the choice of restaurant theme, the decoration style of the restaurant, furniture, layout, color lighting and so on, so as to play the role of promotion. 如可營造出三十年代舊上海情調的上海餐小越南風情的芭蕉別墅;傣族風格的竹樓餐廳;富有浪漫、高雅藝術氣息的西餐扒房：以紅木(或仿紅木)家具出現的太師椅、清宮服飾等面貌出現的高檔中餐廳;以蒙古包、小方桌、花地毯作為主題形象，散發著粗曠、野味氣息的蒙古餐廳;在餐廳門口的小黑板上以手寫菜單以示古韻的方式招徠顧客，餐廳內到處可見的紅、白、綠三種鮮艷國旗色的意式餐廳;手提小紅燈籠，身著紅花綠葉小襖的迎賓員，操著清亮的川腔迎候食客，著中式大褂的后生，則手提一把有著長長壺嘴的大銅壺，猶如飛瀑一般隔人;中茶的川味餐廳，部屬于餐廳形象營銷成功的例子。 {page_break}

　 3 media marketing to publicize restaurants

Catering industry marketers can use the media in two ways for marketing. The first one is to directly invite media retirees to join the hotel activities.

When moving or moving, marketers should invite representatives of media representatives to attend. It can provide information about restaurant activities beforehand, inform the media in the form of written notification or press releases, and strive to publicize the hotels through the media. The second is to work with the media. The hotel can jointly organize the "beauty recipes", "festival cuisine", "colorful life", "diet and health" and other small columns together with TV, radio, newspapers, magazines and other media, which can expand the positive impact of the hotel in the society, improve the reputation of the department or restaurant, and also publicize its own business characteristics and sales activities.

　 4 reasonable use of meals, internal staff promotion

Generally speaking, salesperson can be divided into two situations: exclusive selling and full salesperson promotion. The general catering industry may have specialized salesmen.

To carry out the marketing of catering products, we can also make use of the strength of all the staff in the hotel to sell the hotel. For special salesmen, they must be proficient in the catering business, understand the market situation, and familiarise themselves with the operation of the catering facilities. The whole salesman is divided into two levels. The first level is composed of full-time staff, such as marketing director, catering sales agent, sales manager, sales staff, etc. the second level consists of part-time salesmen, such as the catering Director (or catering manager), banquet manager, restaurant manager, reservation clerk, usher and service personnel.

Managers can greet the customers at the front of each meal, wait for the patrons at the front of the dining room, patrol the food, solve all kinds of complaints at the scene, finish the meal with sincere thanks to the diners, and consult the diners for their opinions on the dishes, drinks and services, while the service staff make a silent or silent sales promotion to their diners through their warm and courteous attitude, skillful service skills and proper and proper language arts.

　 5 selling meals to customers with various forms of menus

When catering enterprises choose this way, they can be noticed from three aspects. First, the types of menus should be as varied as possible.

You can design fixed menu, circular menu, special menu, today's special selection, chef special selection, weekly special selection, this month's new dishes, children's menu, middle-aged and elderly menu, couple menu, double break menu, food festival menu and so on to carry out publicity and marketing. Second, flexible format and size. All kinds of menu can choose different texture according to the situation, and design the cover with different artistic conception and different interest. The format and size can be flexibly changed, and can be made into paper pad, desktop card, poster type, hanging type, tent type and so on. Third, consider color. The menu is colorful or elegant, style or luxurious style, or exquisite.