Jinjiang: Exhibition Industry, City And City Reflect Each Other

At the shoe fair, Jinjiang New shoes launched by shoemakers have attracted buyers to negotiate.

An exhibition, representing the card of a city's development, also bears witness to the rise of an industry. The thirteenth China (Jinjiang) International Footwear Expo will be held in Jinjiang, China's footwear capital, on April 18, 2011. Post Crisis Era Shoe Fair At home and abroad.

In 1999, the shoe fair was born. Every shoe fair was held in splendour and bright spots. After twelve years of grinding, the shoe Fair has experienced the development process from scratch, from small to large, from coarse to fine. Today, China (Jinjiang) International Footwear Expo has become a national professional footwear exhibition, with the role of industry vane, and has been rated as one of the ten great attraction exhibitions in China.

The shoe Expo in the post crisis era highlights the theme of changing the way and adjusting the structure. The shoe industry in Jinjiang has lifted the banner of transformation and upgrading and is making great strides forward. The theme of this year's shoe Fair is "cultivating excellent exhibition products and boosting industrial upgrading". We focus on creating excellent products in China's footwear industry, providing a platform for domestic and foreign shoe enterprises to demonstrate their strength, catch business opportunities, enhance cooperation and win mutual benefits, and boost Jinjiang. footwear industry Industrial optimization and upgrading.

The exhibition hall of this shoe Fair is in short supply, and the 1600 booths are "robbed". From the United States, Germany, Italy, Japan and Hong Kong, Macao, Taiwan and other places, 87 enterprises have more than 500 booths, accounting for 31.7% of the total booths. Nearly 1000 overseas professional buyers participated in the event. The ambassadors, business counselors and business examination teams from Middle East, South America, Africa and Europe were invited to participate in the event. This shoe Fair has attracted many brand enterprises. Anta, 31st, XTEP, Qingdao Binxing, Jordan, Xi De long, and "noble bird" and other major footwear brand enterprises will compete with well-known shoe companies at home and abroad, and will display the industry connotation of footwear brand and enhance their international influence and competitiveness through special decoration, latest exhibits and technology demonstration.

The annual Shoe Expo has become a platform for the development and landing of Jinjiang project. Yau Meng Jun, Secretary of the Jinjiang Municipal Committee, said that this shoe Fair is closely linked to the development of the "five major campaigns and the beginning of a big opening". We should pay attention to the project driving effect, accelerate the introduction of major projects, and strive to enhance the technological innovation capability and core competitiveness of the related industries, so as to inject vitality into the development of traditional industries. During the exhibition, 50 key projects will be held, including the ribbon cutting ceremony, investment projects and signing ceremony of scientific and technological innovation projects, etc., to facilitate the signing and landing of a number of major investment projects. A series of trade and cultural docking activities will be held in Jinjiang, Japan, Japan, Fujian, China, footwear industry, e-commerce forum, the third Fujian shoes and clothing Summit Forum, and the fourth shoe culture animation competition.

The shoe Fair is a crystallization of the interaction between government and enterprises in Jinjiang. It is the carrier of the Jinjiang municipal Party committee and the municipal government to strongly guide the shoe enterprises to catch up with the wind and break the waves. The "hot" of shoe Fair is inseparable from the help of the government. Whether in the 2008 and 2009 of the international financial crisis or in 2010 and 2011 in the post crisis era, the Jinjiang municipal government and the municipal government are strongly involved in organizing and promoting the exhibition, exhibition and exhibition, and strive to build a high level shoe fair.

The shoe Fair has become a gold stamping business card in Jinjiang's economic and trade field. Merchants gather in Jinjiang every year, and the urban appearance and service function of Jinjiang has been improved and perfected year by year. According to Liu Wenru, mayor of Jinjiang, in 2010, Jinjiang launched the "urban construction year" and began the "transformation of the city" to build the city. According to the development idea of "one city in the whole city", Jinjiang will carry out unified planning of 649 square kilometers in the city area, and establish the input mechanism of "government led, market operation, self balancing and rolling development", and introduce the scientific concept of "ecological Jinjiang", "quality first" and "people-oriented" into urban construction, and strive to gradually build Jinjiang into a modern industrial base and coastal garden city suitable for livable businesses. In 2011, it was also designated as "the year of urban construction management". The municipal government of Jinjiang municipality has chosen 167 projects with a total investment of about 101 billion yuan, including planning and design, group construction, transportation system, environmental renovation, landscape architecture, urban management and so on. It will promote the improvement of urban functions and urban quality through large-scale urban construction, and provide high-quality urban environment for the successful holding of all kinds of economic and trade activities including shoe fair.

The shoe Fair is a platform for the promotion of Jinjiang's cities and a platform for international exchanges. While promoting Jinjiang's urban construction, it also effectively promotes the development of Jinjiang's service industry and the upgrading of its urban taste. According to incomplete calculations, since 2007, the shoe Fair has brought hundreds of millions of yuan of revenue per year to the accommodation, catering and transportation services in Jinjiang and its surrounding areas. Insiders say that in April, it has become the "golden month" of the third industry in Jinjiang. In 2011, Jinjiang proposed the implementation of the 5 year surpassing plan for the service industry, striving to achieve a 40% share of GDP in 2015. In recent years, with the help of the shoe fair, Jinjiang has increased investment in attracting foreign investment. The introduction of the project covers a wide range of fields, including modern warehousing, logistics, information, trade, hotel shopping malls, electronics, clothing, footwear and so on. The world's top 500 enterprises, Hilton International Hotel, signed a contract with 60 million dollars in Jinjiang shoes Binjiang Expo to become the first international high-grade Traders Hotel in Jinjiang.