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Lok Net Traffic And Order Ranking First In Domestic Footwear B2C Market

2011/4/15 13:10:00 90

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According to Alexa website ranking data, several leading domestic companies

B2C

In the shopping website, Jingdong mall ranked first in total traffic volume, ranking 24 in the world, and 58 in the second place.

It is worth mentioning that in the subdivision of footwear B2C market, Le Tao ranks first in 267 place, and is also the fastest growing enterprise of B2C traffic in China, ranking 506 and 1822 respectively, ranking two or three.

Industry analysts said that

website

Traffic is just like the "passenger flow" index of traditional offline shopping centers. Obviously, the larger the volume of passenger traffic, the higher the sales volume.

According to the previous ten shopping websites and conversion rates of China's online shopping industry, the top two ranking websites in December 2010 were Taobao and pat, while the B2C industry (except Taobao mall) was ranked by Dangdang, Jingdong mall and Amazon ranked two or three, and Yue Tao was unexpectedly squeezing into the top ten with a black horse stance. At present, Le Tao has more than 6000 odd figures per day, with a peak value of over 10000, which has opened a great gap with competing websites.

at present

Le Tao

The main competitors are in the same place in Beijing, but the impression of the two companies to the outside world is totally different. The style of good buy is slightly publicized, while Yue Tao is comparatively low-key.

Le Tao usually seldom advertise, mainly rely on marketing activities such as activities and PR to promote sales. Good Lok mainly focuses on advertising in large areas, especially online advertising, which is similar to the marketing strategy of fan Kai Cheng.

However, in the 2011, the industry clearly felt the frequent action of Le Tao in marketing. On the one hand, it launched large-scale advertising of display brands on the one hand, and on the other hand, 70% of the advertising budget was invested in search engines. This could bring more than 200 thousand of daily traffic volume to le Tao, and become the main source of orders for Le Tao.

In addition, the development of the coupon group purchase mode by Le Tao and the large group buying websites has also achieved remarkable results, and has once attracted the follow suit of competitors.

In addition to the above mentioned external marketing promotion, Le Tao has also done a lot of work to improve its internal strength. Since its launch in May 2009, it has been expanding its supply chain and expanding its style to satisfy consumers' diversified purchasing needs as far as possible.

On the service, Le Tao first launched free delivery, 7 days no reason to return goods and other measures.

According to AI's data, Le Tao ranked thirteenth in the comprehensive conversion rate of B2C website in China. Such a high conversion rate and Le Tao page access speed are related to the shopping process. Compared with peers, Le Tao's home page is only 175K, loading speed of 2.83 seconds, faster than 4 times of other websites.

Not long ago, Le Tao announced the launch of the new LOGO and real-time order map system, which greatly improved the user's shopping experience.

Chen Hu, vice president of Le Tao net, said in an interview with reporters that after second rounds of financing in June last year, Le Tao has been growing steadily, increasing by more than 50% per quarter than in the previous quarter. After more than 2 years of exploration and accumulation, Le Tao will usher in a new round of rapid development.