The Flower Shop Is Smart To Attract Customers.

One family

Flower shop display method

As the number of florists increases, it becomes an important issue for florists to expand the number of customers if they want to stand out in the fierce competition.

Generally speaking, in terms of consumer psychology, any store has the so-called focus space, which is the most attractive place to attract consumers. Because flower shops are usually small and medium storefront (below 30 square meters), the main focus space is nothing more than the following four places:

The front of the 1. channel.

2. the right and left wall of the store entrance.

3. if the shop aisle is long, the focus will be on the middle of the aisle.

4. if the wall is very long, the focus will be in the center of the wall.

Therefore, once the focus space is established, various promotional techniques can be further introduced in the four places mentioned above.

There are six ways that can be used to enhance the display effect.

1. the use of color: the color of the wall or the ground and the stage.

2. light adjustment: fill the light, distinguish bright areas and different colors of the light area.

3. sound guidance: music, water flow, wind chimes, etc.

The production of 4.POP:

5. the use of props: dolls, decorations, special flower pots, vases, etc.

6. lead customers with floral fragrance.

As for how to design the details, it depends on the operators' ingenuity.

Collocation of flower shop layout

Flower is a symbol of beauty. When people mention flowers shop, they always feel that it is a comfortable place.

However, sometimes we go into some flower shops, although it is also full of flowers, it is hard to find the unique beauty of each bunch of flowers, and have no desire to buy.

At this time, flower shop layout is very important, among which color matching is one of the key points.

The color of flowers is already colourful. If the decoration and decoration of florists are colorful, the beauty of flowers will no longer be prominent, or even affect the ornamental effects of flowers.

Therefore, the decoration of the shop is mainly based on the single color background, which is one of the safest ways to create a simple, bright atmosphere.

The background color is white, giving people a clean and refreshing feeling. Under the white background, all kinds of dried flowers are brightly colored, highlighting the decorative effect of dried flowers.

The high and low barrel type flower beds make each bunch of flowers have an independent clean background, which is more suitable for displaying the beauty of flowers.

Adding a slightly regular placement method gives customers more feeling than the actual number of flowers.

In the arrangement of flowers, we should also pay attention to color matching, especially fresh cut flowers.

Although any flower has its unique charm, it is different from flowers grown in nature in the flower shop as a commodity, because once flowers appear in flower shops, they have to integrate into the contents of humanities, which need artificial processing, instead of &ldquo natural carving &rdquo like nature flower.

Therefore, we must pay attention to the harmony of colors when we put different colors of flowers together to show the guests.

For example, the dark purple don't forget me and red roses put together, is not beautiful, after watching, will let people lose interest in two kinds of flowers.