Ten Major Symptoms Of Short-Lived Enterprises

It is easy to start an enterprise, do it well and make it grow longer. enterprise It is difficult to draw lessons from predecessors and build our own enterprises.

　　 One of the symptoms: blindly follow suit.

Merchants in market The performance is often stunned. The business war caused by this is becoming more and more intense. Baijiu war, oral liquid war, drinking machine war, water heater war, VCD war... The flames of war continued and smoke continued. Today, the liquor market is weak, many liquor factories, beverage factories and even self-employed people have launched the production of wine. Low level duplication of construction can only repeat the low price war. And blindly follow the trend of the result is that 10 follow suit 9 losses.

Symptom two: make a name.

Building a name can create a sensation. But fame often takes a lot of money. With the improvement of people's cost consciousness, a few drops of blood for consumers to spend money on products are of course clear. When businesses create fame and profit and let consumers pay for advertising, once a good thing is done, enterprises should go out of business.

Symptom three: chicken head complex

This is seen from CCTV's "bid king" bidding. Some enterprises in order to show their faces in CCTV prime time, throw all their eggs in one basket and grab high marks, the chicken head complex shows no doubt. But advertising is not equal to market dominance. Are there many incentives for chicken head complex? Can enterprises resist temptation?

　 Symptom four: greedy for perfection

Once a company has made a small scale, it can not bear to feel lonely and hot headed. Either purchase or expand at low cost or get involved in new areas. The purpose of doing this is to make the enterprise bigger, and the two is to make the enterprise whole. Some bosses love to have more business than they do when they come together. It seems that anyone who is less than one has a lot of shame. As a matter of fact, the acquisition of the bread is often the result of stones. The cost of low cost expansion is not low. Most of the new areas go to the top without death.

　 Symptom five: love takes shortcuts.

Some enterprises do not want to go even with legal means. They only want to pick peaches instead of planting trees. What is more, empty hands set up white wolf. Far from saying, "near Viagra" is an example. "Viagra" is the Pfizer Inc's intention to insert willows. After all, it spent $3 billion 500 million on R & D funding and over 10 years. It has not yet been listed in China, and there are more than 30 "Viagra" groups in China, making it difficult to distinguish between "black and white" and "true and false".

　 Symptom six: bet Management

Some enterprises regard the operation of enterprises as a bet, see a business or seize an opportunity to gamble. Win, continue to bet until the bet is lost; lose, bet again, if not win, the loss of blood has to be recognized.

　　 Symptom seven: imbalance of gravity center

Core competence is the foundation for enterprises to base themselves on the market. This is the truth of the word "eat fresh and eat all day". Many small and medium-sized enterprises in the West have some core technology to make some big enterprises want to eat but they can not afford to eat. On the contrary, many enterprises in China do not have core competence at all. Some enterprises do not know where their core competence is, and some enterprises, though having core competencies, do not care for them.

　 Symptom eight: Strategic Crisis

The strategic crisis has always been a major problem affecting the further development of enterprises. This is due to the imperfect market economic system in China, and on the other hand, it is closely related to the management mentality of the operators.

If the operator's limitations are not broken, a good company will be destroyed. Some enterprises' development strategy is "crossing the river by feeling the stones". Once there is no stone in the river, it can only be washed away by the river. Some enterprises only know how to pull the cart, do not know how to look up the road, and take a step by step. Those who rely on their heads to seek development will eventually lose their chance to tap their heads.

　 Symptom nine: management lag

Good benefits come from excellent management, and the benefit from management is the consensus of modern enterprises. The low level of management led to a sharp rise in operating costs. The larger the scale of development, the more serious the losses of enterprises. The more serious the losses, the more liabilities of enterprises. The more debt they have, the higher the cost of operation.

　 　 Symptom ten: innovation and lack of skill

The sun god group, which pioneered the CI strategy in the reform and opening up, has achieved amazing sales of 1 billion yuan in 1993. A fatal factor is innovation. According to a retail manager in Shanghai, on his counter, he can continuously produce products for 10 years, only the sun god camomile and Hericium Mushroom oral liquid. This aspect shows that the sun god is of excellent quality, and on the other hand, it also exposes the lagging behind of Sun God's product upgrading and technological development.