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    15 Factors Of Management Failure

    2011/4/4 16:16:00 43

    Managing Corporate Advertising

    1, the target is uncertain.


    Remember Colgate?

    Advertisement

    Word? Our goal is "no tooth decay"! The goal is clear, to enlarge the target to make the teeth stronger.

    With clear goals, there will be directions for things to be done. So when we talk about executive power, we should first clarify what we should do. After we correctly position our targets, we can enlarge our targets, and set specific goals, namely, "basic goals", "challenging goals" and "limiting goals".

    With the direction and specific quantitative indicators, we can give full play to the role of the implementers.

    For execution, the goal is both traction and driving force.


    2, strategy is not clear.


    There is no clear and focused strategy. This year we will switch to another strategy.

    This is also an important reason for the reduction of executive power.

    Kmart Corp, a former US retailing giant, started selling low-end products and encountered retail giants.

    Wal-Mart

    The competition of the company broke down after the competition. Instead, it changed to high-end department store products. In this field, it lost the competition to the fourth largest retailer of the international market, Target. As a result, Kemat, once the third largest retailer in the US, lost his way in strategy and went to failure.

    Kemat's failure shows that strategy is not something that can be changed overnight. It is not clear that its strategy will pay a heavy price for the enterprise.


    3, the instructions are not clear.


    The high-level strategy is not clear.

    target

    Passing to the middle and lower levels causes the executive level to not understand the commands to be executed, and the execution must be discounted.


    4, the channel is not smooth.


    The channel is not smooth, including two aspects. One is the channel from top to bottom, and the problem usually occurs in the middle managers. This is because when the policies formulated by the senior level are not conducive to the interests of the middle level, the middle managers make the information pmission incomplete or out of shape because of the selfish departmentalism. As a result, the implementation of the middle level has met with obstacles. The other channel is the bottom-up information feedback channel, that is, the problems encountered by the grass-roots personnel in the implementation are not reflected in time or encountered obstacles in the middle level, and the problems can not be solved in a timely manner.


    5, the staff is not in place.


    There is no suitable person to do the right thing, so that the project can not develop, lack of qualified personnel, resulting in the implementation of a discount.


    6, the structure is unreasonable.


    The organization is bloated, the structure is chaotic, the responsibilities are not clear, "learning is useless, and it is useless", which leads to unreasonable organizational structure, uncooperative division of labor, mutual wrangling, and low efficiency.


    7. Unclear responsibilities.


    The responsibilities of each department and post are not clear, the leader has the task to apportion, the employee has no clear scope of responsibility, and he can not finish his job.


    8, light and heavy


    There are no key points and priorities, and priorities and priorities.

    Enterprises should follow the "28" efficiency principle, namely, grasp the key point of 20%. Generally speaking, the efficiency of 80% comes from 20%.

    It is clear that the key links and priorities are targeted, and the efficiency of execution can be better realized.


    9, tracking is not in place.


    We often hear some leaders often say: "regardless of the process, as long as the result", in fact, this is a wrong point of view.

    In the process of implementation, the problems encountered will not be tracked properly, and the problems will be delayed.

    {page_break}


    10, the standard is not uniform.


    What kind of result is qualified and satisfactory, often lacks the corresponding assessment standard, causes the staff to feel puzzled in the execution process.

    The correct approach should be to decompose the execution objectives and formulate the assessment criteria for each post, so that the executors can have a reference frame and a standard of control.


    11, rewards and punishments are not clear.


    Doing more and doing less is the same, so that everyone is interested in his work and has no enthusiasm in his work.


    12, teamwork is not cooperative.


    The main reason for the low productivity of Chinese enterprises is the lack of teamwork spirit. It also confirms the truth that "a monk drinks water, two monks carry water to drink, and three monks do not have water to drink".


    13, culture is not practical.


    Corporate culture is the individuality of an enterprise. What distinguishes its own business from other enterprises is corporate culture.

    Corporate culture is not too mysterious. Deliberately pursuing the culture of luxury is not only harmful to execution, but also harmful to execution.


    14, training can not keep up with


    There is a statistic in the United States that every $1 increase in training costs will increase the output of US $3.

    Therefore, enterprises in the United States and European developed countries attach great importance to personnel training. Many enterprises are willing to set up their own internal universities.

    Chinese enterprises always doubt the significance and value of staff training. Employers are generous in spending money on meals and giving gifts, but they are miserly in training and learning.

    The high profile of the learning organization has been sung for more than ten decades, but several Chinese enterprises really understand the true meaning of the learning organization and establish a learning organization 15, and the professional integrity is unfaithful.


    The executive ability of enterprises is not strong, and has a great relationship with their professional ethics.

    Most of the enterprises in China, especially private enterprises, have problems in their professional ethics. Employees are holding ideological work rather than acting as masters.

    Why do many Japanese enterprises realize the lifelong system of employees? This is related to professional ethics. When the Japanese come to a business, they regard it as their own home, so the boss provides them with a life-long career. Of course, the welfare provided by the company can also make them feel at ease and serve the company for life.


    15, EQ does not pass.


    EQ includes EQ, faith, mentality, perseverance, passion and so on.

    Many times, people with high academic qualifications often think too much and are too clever. They not only say no practice, but also look ahead and behind. When they encounter problems, they always find a way out for themselves.

    And those with low educational background do not retreat, obey orders, obey orders, push themselves forward, and finally succeed.

    The same is true of the organization as a whole.

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