Revenue Increased By 26.1%, Anta Means "Wan Shop Era"

Anta sports (HK.2020)

The annual report released recently shows that turnover has increased by 26.1% to 7 billion 408 million yuan, and net profit has increased by 24% to 1 billion 551 million yuan.

From the overall operating data, Nike, Lining, Adidas and Anta four major sporting goods brands have consolidated their dominant position in the Chinese market.

Chairman of the board of directors and CEO Ding Shizhong expected that the overall growth of China's sporting goods industry this year is expected to be between 10% and 15%.

It is believed that Anta will win the same trade. It is estimated that the order volume will increase by 15% - 20% in 2012.

Referring to the view that industry growth will slow down, Ding Shizhong believes that compared with developed countries, China's sporting goods industry still has great potential to tap.

He stressed that Anta is confident that it can win the industry because it is the most accurate and cost-effective company in the market.

Financial reports show that

Last year, it sold nearly 40 million pairs of shoes and more than 5000 garments, 11% and 27% higher than the previous year.

The data mean that every 15 Chinese people own a Anta product, regardless of age, age, sex, and age.

In March 28th, according to the special Statistics survey conducted by the China Federation of Commerce and the China National Business Information Center for the sale of goods in more than 5000 large retail enterprises in 2010, Anta gained the first place in the domestic tourism footwear market with a total market share of 10.33%.

Ding Shizhong also said that Anta plans to separate Anta stores this year.

And sports life series stores have been widened to 8200, 500 and 1000 shops, plus Fiat store is expected to increase to 300 by the end of the year. The number of stores in Anta sports brand will have the opportunity to break through 10000 stores and officially enter the "Wan shop era".

At the same time,

She also pays close attention to women's market segments and tries to explore the great potential of this emerging market.

A few days ago, "Diving Queen" Guo Jingjing, "Dolphin Princess" Jane Zhang joined the Anta family, will jointly "China Golden Flower" Zheng Jie jointly endorsed the Anta women's sports series.

This is a group of consumers occupying half of the population. Their physiological functions and psychological motives are quite different from the traditional ones.

Data show that at present, our country

The annual output value of GDP is less than 1%, which is nearly 10 times the gap between developed countries and the developed countries.

It is estimated that by 2020, the scale of sports and related industries in China will reach 2 trillion yuan, and a group of sports backbone enterprises and enterprise groups with international competitiveness will be produced to form a group of sports product brands with Chinese characteristics and international influence.