One Shop Is The Only One To Solve &Nbsp; Three Major Department Stores In Guangzhou Break 2 Billion.

As of April, Guangzhou Local department stores brand Last year's spancript was released. Policies to expand domestic demand and good prices in the country Rise Driven by this, the performance of the major department stores is excellent. Among them, the three leading faucets -- Guang Bai shares, Guangzhou friendship and Tianhe general merchandise store have broken through the sales mark of 2 billion yuan. However, in recognition of its strong achievements, the industry has also issued concerns about the need for local enterprises to solve the dilemma of a single store.

Tianhe department store runs fastest.

Referring to the annual report of Guang Bai shares and Guangzhou friendship, the total revenue of Guang Bai shares last year was 5 billion 825 million yuan, an increase of 25.78% over the same period last year, and Guangzhou friendship achieved a revenue of 3 billion 586 million yuan, an increase of 21.17% over the same period last year.

"Our total business revenue last year reached nearly 2 billion 900 million yuan, with net profit of 160 million yuan." Recently, Tianhe City Department Store official told reporters that Tianhe City store contributed 2 billion 300 million yuan, an annual growth rate of 30%-40%.

Insiders said that from these data, we can see that the performance of Tianhe department store is undoubtedly the fastest running local department store. Because the number of stores reached 22 last year, 5 in Guangzhou, and 3 in Tianhe department store.

"Although the growth is fast, there is a big worry." He said that Tianhe department store Tianhe store contributed nearly 80% of the company's total revenue, and the growth rate was mainly due to the ability of Tianhe City to absorb gold. "However, this development model is hard to replicate."

Incremental stores still need to be optimized

It is not difficult to find that this phenomenon is common among the three leading stores. Guangzhou friendship city east main store last year's revenue is about 2 billion 400 million yuan, accounting for 67% of the total revenue; Guang Bai shares Beijing road main store last year's revenue of about 2 billion yuan, contributed 34%.

There are institutional analysts believe that the Guangzhou friendship's good store and times shop are beginning to mature, but the consumer group is relatively fixed, after the expansion of the main store, the ability to attract customers is stronger, other stores are hard to match. Therefore, how to increase the contribution of other stores through adjustment or differentiation will be a long-term topic.

Development strategy is changing all the time.

However, facing the problem, we should also see that three leading department stores have made a lot of efforts. Among them, Guang Bai shares said that the company has been studying how to shorten the incubation period, has set up a special research team to guide the operation and adjustment of stores. At the same time, the annual report also revealed that this year's development ideas will also be adjusted, "will be based on Guangzhou as the core, actively develop outlets in the two or three tier cities of Guangdong, strive to open four stores in 2011, and reserve the development projects in 2012 and 2013 to achieve the sustainable development of the company."

Guangzhou friendship and Tianhe City Department stores are more positive. According to the Research Report of GF Securities, the Guangzhou friendship program achieved over 10 billion sales in 2015, and at least 5 stores in 5 years. The composite growth rate of sales revenue over the next 5 years is estimated to exceed 20%.

Tianhe City Department Store chief told reporters that the new 5 year plan, the strategic thinking will undergo great changes, the pace will accelerate significantly. It is understood that the company opened a new outlets in early April, and now rented the 1-6 floor of Guangzhou Dongpu Tien Yin international trade building. It plans to set up boutique department stores and is expected to open in August this year.