Brand Management Company -- China'S Development Strategy

MATERIAL GIRL2010 advertising image

Since 2010, China International Fashion Fair has been established.

Ai Connie J moves from CHIC to China market

2011CHIC, acennis specially invited the world-renowned commercial space design company Marc & Chantal design knife, with "mobile freedom" as the creative idea, conceived a modern aesthetic design of the United States.

In 2011CHIC's sports and leisure hall, more than 600 square meters of space, whether it is in all directions, or a large open bay, highlights the excellent brand operation ability of acone.

In order to express its importance to the Chinese market, Aconis has brought the 4 brands ---STARTER, MOSSIMO, DANSKIN and MATERIAL GIRL with unique vitality to the 2011CHIC brand family, hoping to bring these modern fashionably fashionable American lifestyle fashions to Chinese consumers through cooperation with the most potential Chinese fashion operators.

The new girl fashion brand, which was launched in the US Department Store in August 2010, immediately triggered a sensation of all beauties and even the global media. However, the MOSSIMO from the coastal city of the United States represents the boundless fashion. It has launched the fashion list that crosses age and gender, so that everyone can confidently and comfortably face the shackles of life. STARTER, a family full of American sports spirit, is a well-known male leisure brand. Its overall style is masculine, mobile and full of enthusiasm, encouraging young people to make progress for their ideals. The DANSKIN with the sense of movement is the modern woman who is pursuing the joy of living. More than 100 years of inheritance and modern technology make DANSKIN a high-end women's fashion brand that takes into account the movement function and the trend of life. GIRL these brands are worth mentioning the "Post Day" brand MATERIAL GIRL, is jointly created by Madonna mother and daughter.

Prosperity of fashion industry is dominated by brand and capital.

During the 2011CHIC exhibition, as one of the most inspiring fashion industry forums, the Chinese international fashion industry forum was held in Beijing.

The top managers, well-known financial media, investment companies and ACON high managers of many Chinese fashion enterprises focus on the successful development mode of China in the future, and finally reach a consensus. In the future, the prosperity of China's fashion industry will be leveraged by brand and capital.

Research from economics shows that since 2009, the development elements of China's garment industry have undergone significant changes, and industrial pformation and upgrading from passive to conscious.

In 2010, the adjustment of Chinese clothing industry brand layout became a hot spot. The means of resource integration, capital operation and international cooperation gradually became the brand creation and innovation model. These hot spots showed that the Chinese fashion industry laid a solid foundation for the construction of the "garment power" dream.

At the same time, with the good reputation and good reputation of the industry, enterprises will undoubtedly take the lead in the battle, and the resources will also be optimized and ultimately to the enterprises that can feed their development and appreciation.

Ye Qizheng, a well-known contributor, pointed out that luxury goods have become increasingly saturated in China's market. If China wants to pform from fashion manufacturing and consumption power to brand power, cooperation with international brands is a shortcut. What's most worth buying and selling is mid-range and mass products.

Wu Guangze, Jeacy Yan from IDG, Hongsheng fund and Wang Yong of Lenovo investment, agree that China's fashion industry has become a promising market after energy and information industry.

Compared with some traditional brands in Europe, the popularity and influence of young American mass brands in China are large.

Cao Yinghui, President of acconis China Limited, said that the production and channel construction of many Chinese fashion enterprises is very mature and complete, but lacks the experience of creating brands and managing brands. Cooperation with high-quality international brands will be a good solution to this problem.