The "Subversive" Management Inspiration Of The Seven Wolves

Nowadays, the competition of enterprises has reached a real degree of white hot. A new wave of "shortage of migrant workers" and "inflation" pressure has forced Chinese enterprises to pform and upgrade, and the pformation of enterprises is already imminent.

Men's casual wear in Shanghai and Shenzhen two cities

Seven wolves

The second self subversion is to break through the traditional business model.

After changing the monotonous and old-fashioned mode of shopping malls sale or market wholesale for many years, the clothing sales agency system and the retail management mode are adopted to expand the channels and fight the terminal.

Constantly improve the proportion of proprietary stores, improve franchisees, through standardized terminal management, pmission of the seven wolves brand concept and image, enhance the control of the terminal.

Third in the organizational setup, the seven wolves added the new commodity planning department. At the same time, they set up the channel director, classified the management of the channels, and adjusted the performance management, the salary system, the information system, the financial reimbursement system and so on. The core goal was to establish a standardized modern enterprise system.

The fourth self subversion is the sublimation of corporate brand image.

Invites Honglei Sun, Hu Dong, Zhang Hanyu, Lu Chuan and so on five popular male stars, riveted the strength to try to create the image of the high-end brand in the first line, with "the man is not only one side", annotation man's life style and the spiritual world.

In addition, the seven wolves also sponsor elite elite sports such as sailing competitions to expand brand influence.

The fifth self subversion lies in the building of corporate culture.

Zhou Shaoxiong, who knows no doubt, knows that only "ideology and culture" can have strong cohesiveness. He has established the "elite team to shape the corporate culture, cultivate outstanding employees with corporate culture, and continue to be famous for outstanding employees".

The five self subversion of the seven wolves is very enlightening for the Dongguan enterprises. Combined with the reality of Dongguan, there are three aspects of entrepreneurship that can be self subversion.

1. subverting management mindset.

Dongguan's enterprises and entrepreneurs started early, and "grassroots" was strong. Many bosses grew up on their own.

Because of this, some of the successful bosses are conceited and self conceited.

Most of them manage by experience, and run businesses according to their traditional methods.

Some of them are willing to spend money on golf, or even to spend a lot of money on gambling. They also do not want to use "outside brain" to serve.

In the age of knowledge explosion, the era of knowledge explosion is already an era of resource integration and collective efforts. The era of heroism or heroism is gone forever. It is the first important task for Dongguan entrepreneurs to cultivate themselves with an open attitude and humility.

2. subversion of business models.

Most of them are processing trade enterprises. Most of them are OEM. Business models and business profit models are single and backward.

With the impact of the financial crisis and the intensification of competition, enterprises must change their backward business models, innovate their profit models, pay attention to brand building and marketing mode innovation, so that enterprises can remain invincible.

3. subverting management mechanism.

Innovate the mechanism of corporate governance, and worry about everyone.

Dongcheng Hardware Company, the original 6 production workshop, in the past have any problems to find the boss, the boss paid the cause.

The boss felt very tired and miserable. As a consultant, the writer helped him create a "small boss" mechanism, namely, "small boss" management for his 6 workshops, and 6 workshop directors became 6 small boss, independent accounting, and self financing.

Inside the enterprise, customer relationship has become mutual relationship. The 6 workshop has become the 6 profit accounting and self management center. The boss is only responsible for financial accounting, brand promotion, centralized procurement, collective purchase and unified shipment.

Others, such as personnel recruitment, staff management, production quality, etc., are responsible for each workshop itself.

Under such a system, the boss, management and productivity will be liberated, and the business situation will be full of vitality.