40 Million Double Orders No Place &Nbsp; Chengdu Shoe Industry To Be Transformed

April 21st hearing Chengdu Shoes 40 million double orders no place to refract the transformation and upgrading of Chengdu shoe enterprises is imminent.

(ZARA) Chengdu orders have not yet been placed, reflecting that Chengdu's footwear industry has come to the critical moment of upgrading and transformation.

The problems of Chengdu footwear industry are mainly manifested in the fact that the scale of enterprises is generally small, and most enterprises are small. Administration Backward, independent brand and technology

In March this year, the top third of the world's top retailer of clothing and footwear industry, ZARA, conducted a secret inspection with 40 million pairs of orders to Chengdu shoe factory, and inspected 10 shoe factories in Chengdu within one day. After investigation, the ZARA responsible person has not been able to find more suitable factories, and orders can not go down any longer.

"The high level is very optimistic about the manufacturing capacity of Chengdu shoe factories and the future market, but it is still under discussion." ZARA company representative quality control manager Tigger (tiger) said that Chengdu has three factories for ZARA OEM, due to large orders, more factory orders are needed.

What is the reason for these 40 million pairs of women's shoes? Order Again and again? Peng Jun, chairman of Sichuan shoe industry operation company in Western China, is the "guide" of ZARA's entry into Chengdu. He believes that Chengdu's orders for ZARA are slow to make a list. It reflects that Chengdu's footwear industry has reached the critical moment of upgrading and transformation, and the problems such as the matching of raw materials in Europe and the United States are bottlenecks for Chengdu shoe enterprises to be solved urgently. Faced with opportunities and challenges, Chengdu shoe enterprises should seize the opportunity to build export shoes city and join the main trend of world shoe industry pattern change, so that Chengdu women shoes can be sold in the world.

　 40 million double order is late.

In March this year, ZARA, the world's top third clothing and footwear retailer, quietly arrived at the top. ZARA for the first time in 6 years, he chose Chengdu. They visited the more than 10 shoe factories of women's shoe capital. After investigation, it is embarrassing that ZARA has not yet placed the order. "This time I want to find a suitable factory order in Chengdu." Peng Jun said that ZARA plans to place 40 million pairs in Chengdu and 3 million pairs of advance orders.

　 For delays in placing orders, ZARA said.

The supply of raw materials for European and American footwear enterprises in Chengdu came from Guangzhou. After the intermediate material, the raw material takes a long time to complete the order task within the specified time. To solve the problem of factory orders, the footwear industry in Chengdu must work hard to solve the problem of localization and transformation and upgrading of materials for the production of shoes factories in Europe and the United States.

"Compared with the developed eastern regions, the footwear industry in Sichuan has a high degree of maturity, obvious advantages in labor resources, and a high level of processing technology." Tigger said many shoe companies in Guangzhou were unable to start work because of recruitment difficulties. Many shoe factories in Chengdu have high production capacity and high level, but they need to transform and upgrade as soon as possible. After the transformation, production of European and American orders is no problem, but we must step up the supply chain of materials so as to undertake more European and American orders and achieve export transformation.

　　 Shoe enterprises transformation and upgrading is imminent

ZARA's experience reflects the footwear industry in Chengdu.

Embarrassing situation. At present, the problems of Chengdu footwear industry are mainly manifested in the fact that the scale of enterprises is generally small. Most enterprises are backward in management, lack of independent brands and technologies, and products are at the low end of the industrial chain and lack competitiveness. Some large scale enterprises are mainly OEM and entrustment processing, and their product design, technological innovation and development capability are weak.

Liu Dejian, chairman of Chengdu new billion shoe industry Co., Ltd., said that the material must be from Guangzhou.

In advance, there is often a downtime. This not only increases the logistics cost, but also has no guarantee for the delivery period. Peng Jun believes that the upgrading of Chengdu footwear industry is not the factory itself, but the improvement of the whole industrial chain and the adjustment and upgrading of its structure.

The Sichuan footwear industry's "12th Five-Year" development plan, which is being drafted, mentioned that although the footwear industry in our province already has a certain foundation and scale, the shoe industry has long been developing mainly in order manufacturing and OEM processing, and basically does not involve the production of shoes.

Industry chain upstream, such as product design, research and development, and other related talents are also seriously lacking. Lack of core elements such as talent and product development and design will become one of the biggest challenges on the development path of the footwear industry in our province.

At the same time, there are more than 1100 shoemaking enterprises in Chengdu, most of which are mainly exported to Russia. Affected by the financial crisis and Russia's severe efforts to crack down on "gray customs clearance", the footwear industry in Chengdu has suffered an unprecedented impact and orders have shrunk to the lowest level in history.

In terms of brand building upgrading, Tigger said, compared to the size and manufacturing capacity of shoe factories, we value the R & D capability of the other side when choosing manufacturers. The sample displayed by shoe companies can fully demonstrate the design concept of a shoe company, which is also the core competitiveness of a shoe company. In Guangdong, most shoe companies will focus on displaying samples for buyers' choice. {page_break}
 

　 Chengdu footwear industry is in the golden age of export sales

"Now is the best period for the development of Chengdu. The transfer of industry at home and abroad brings excellent opportunities for the development, transformation and upgrading of Chengdu women's shoes." Peng Jun said that at present, the footwear industry in Chengdu is facing major opportunities for the transfer of the two major industries in the world and in China.

At present, the footwear industry in China is undergoing a historic transformation. A few years ago, the production factories of coastal shoe manufacturers began to shift to the West. After the financial crisis, especially in the past few years, more and more serious recruitment difficulties and other issues, more and more shoe enterprises began to "East shoes westward shift". Many enterprises set up factories in the western region, and women's shoes in Chengdu are well known all over the country. So shoe makers will generally take a look at Sichuan and Chengdu. Chengdu shoe enterprises should seize the opportunity to become bigger and stronger.

Worldwide, the global footwear industry is continuing to shift to Asian developing countries such as China, Vietnam and Indonesia. The famous footwear companies in Europe and the United States continue to expand their processing, product development and raw material procurement in developing countries. Meanwhile, product design, testing and so on are gradually being transferred to these shoe industries. The Italy exhibition giant Bologna group plans to hold a press conference on the world footwear industry in Chengdu at the end of the year. The world's largest product quality and safety service company Intertek plans to set up a testing center in Chengdu to help Chengdu women solve the problem of exporting to Europe and the United States.

The background of global "western shoes moving eastward" is an opportunity and challenge for Chengdu shoe enterprises. Chengdu shoe enterprises need to accelerate their construction in terms of their own management, R & D, talent, brand and raw material supply, get rid of the single export channels, expand new export channels such as Europe and the United States, so that Chengdu women shoes can go to the world, and a number of Chengdu's international brand shoes emerge, making Chengdu a "new center of world women's shoes".