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    Discussion On New Barriers To Trade Between European And American Markets

    2011/4/23 11:24:00 84

    Market Barriers To Trade Clothing

    On April 23rd, the same group of garments made in Foshan was certified after obtaining the certification of eco textiles. market Pricing increased by 20% to 30%.


    It is doubtless cruel for enterprises to compete for market. Fierce market competition for domestic Textile industry Trapped in the "small profit era" dilemma. Whoever can take the lead in overseas market pricing power will undoubtedly occupy the initiative in this war.


    On the 22 day of last month, Wu Haoliang, Secretary General of Foshan textile and Garment Association, conveyed a set of data to the textile enterprises in the city: the same number of finished products made in Foshan, after the certification of eco textiles was obtained, the market price of the products was increased by 20% to 30%. In addition to gaining the right of pricing power, and because the quality of products meets the requirements of circulation in European and American markets, they can show their strength to buyers and win more orders, and many of them are revived because of the obstacles that the new trade barriers have encountered. They have gained huge price space and market share than ordinary similar textile garments.


    Textile products are closely related to consumers. Whether they are healthy, green or environmentally friendly is particularly important for consumers' psychological impact. "Environmentally friendly, ecological and safety products have become the mainstream of the international textile industry." Tianxiang group as one of the internationally recognized eco textile certification marks, Professor Wang Jianping, general manager of China market department of Intertek Tianxiang group, said that the ecological safety performance of textiles has been embodied in the laws, regulations and standards of various countries in Europe and America.


    Wu Haoliang said that this anxious Foshan way enterprise collectively discussed the countermeasure, is because in the textile and clothing field, the environment-friendly textile is becoming the mainstream of the consumer market, the concept of green consumption has become the consensus and responsibility in the international trade.


    The world's major textile buyers actively respond to this public awareness, and use eco textile certification as an important reference index for purchase orders.


    Xiqiao Daphne home furnishings supplies Co., Ltd. responsible person said, through eco textile certification, is the enterprise. Exit The necessary way of "pass". Most entrepreneurs agree that if we can get the certification of ecological textiles, we can not only enhance the production level of enterprises, but also help enterprises establish their own brand image so as to achieve social and economic benefits.


    It is understood that export enterprises with corresponding eco textile certification qualifications can also receive funding from the government to develop SMEs.


    A label allows businesses to lose 40% orders.


    In response to the new US label system, the head of many textile and garment import and export enterprises in the South China Sea indicated that they did not know... Some enterprises that do not know in time lose 40% of the market orders because of this barrier.


    On the other hand, the heads of textile enterprises gather together to study how to improve the value of products entering the international market, while on the other hand, they are changing new rules of trade in Europe and America.


    Also on the 22 day of last month, the new textile and fiber products Identification Act and the wool product labelling act require the import of textiles and clothing must be marked or tagging, and the labels must be marked in English. The South China Sea entry and exit inspection and Quarantine Bureau also stressed that all garments must be labeled with labels. The clothing must be accompanied by a permanent label providing nursing instructions and the names of importers, distributors, retailers or foreign producers.


    It is reported that at present, the general label of textile products is generally unqualified. There are mainly two kinds: one is that the label is not consistent with the fabric composition; the other is the origin is not consistent, for example, the name of origin has been beaten into other countries.


    "If there is discrepancies between the detected components and the labels in the export products, there will be risks of customer claims and returns."


    It is understood that many textile enterprises were filled with orders years ago, and even once orders were placed in the second half of the year. These enterprises often produce products according to the product agreements signed before, but have not paid attention to the latest trade regulations of some countries. According to the new label system of the United States, the heads of many textile and garment import and export enterprises in the South China Sea do not know. "They are generally processed according to orders, labelling according to the requirements of manufacturing enterprises, seldom considering whether they are in accordance with the standards of exporting countries, and, moreover, new regulations for temporary changes."


    Chen Shubin, President of the South China Sea Textile Association, said that the traditional textile industry accounted for 90% of the domestic sales in the South China Sea, and 40% of the enterprises out of the mouth path were in the United States. It is understood that the label incident, some enterprises do not know in time, because of this barrier to lose 40% of the market orders.


    Chen Shubin believes that the trade policy of the US and the European Union has changed like barometers. Some enterprises have not yet been able to implement the regulations after they are issued, or there are new regulations in the implementation process. Unless there is a formal document issued by the government's superior departments, enterprises will not pay much attention to such information at ordinary times. Therefore, he suggested that enterprises that export the western market must know their own knowledge, so that they can adjust their strategy in time.


    Many entrepreneurs realized that because of the lack of enough attention to the policy changes in the exporting countries, the new regulations for labeling the US textile products only woke the South China Sea enterprises. In the future, trade barriers brought about by similar policy changes will continue to appear, which will have far-reaching impact on the export enterprises in the South China Sea. In this regard, the South China Sea entry-exit inspection and Quarantine Bureau reminded textile and garment export enterprises to strengthen the management of product labels, communicate with traders and customers in a timely manner, and add labels or labels to new requirements, so as to avoid losses caused by inconsistent labels.

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