The Fashion Of China's New Clothing Brand

In the clothing industry, there are brand Clothes can sell good prices. Clothing brands are not only the needs of garment enterprises, but also many of them. clothing Shop owners also have their own original brands. Many new brands have been born, and they are rushing headlong into the herd, so that the number of clothing brands has increased dramatically.

But the style of clothing brand and the so-called clothing. Culture On the contrary, they are all floating clouds, and words describe one thing, so that people do not know what culture the clothing brand is doing. A large number of clothing brands do not have a solid cultural support and a clear sense of direction. Instead, they make it more difficult for consumers to distinguish what brand is and what brand is first-class or second class. The noisy clothing brand lets clothing enterprises and Consumer Some are lost.

The fashion brands are born in a strange fashion. New fashion brands have entered many ways in China's consumer market. Originality, new promotion, introduction and so on have all increased the number of clothing brands in China's clothing market, while giving consumers more choices, they have also made the competition of clothing brands more intense.

　　 1. senior fashion brand launches new brand

The new form of old belt is the way of many new clothing brands. In pursuit of multiple brands, Internationalization Today, many large clothing enterprises often strive to continue to introduce a new brand after building a famous brand. These cutting-edge brands tend to be younger than their "big brothers" and contain more personality and fashion ideas. For example, YOUNGOR group launched its brand GY.

Taiping bird group launched its clothing brand, COCOON, Zhejiang impression industrial Limited by Share Ltd, and so on. These new clothing brands have a name of western style, or a brand LOGO with a letter combination. In any case, it has played a very popular name in the eyes of Chinese consumers. In the orientation of clothing, they have taken the route of being younger, and because the old brand has accumulated certain strength, the new brand was born and was put to the market by the grand packaging.

　　 2. textile enterprises cross the line to make clothing brands.

Today, the textile industry has entered a meager profit era. Influenced by price factors and export demand, it is imminent to find new profit growth points. There are inherent advantages in textile industry. Textile enterprises began to set foot in the field of clothing and garments. Shanghai Textile Holding Group has been involved in the field of clothing before. Its three gun underwear and conch shirt are all old brands, but they are facing mass consumers. The latest launch of the company is to further elevate the brand level and create a brand of high-end brands.

　　 3. clothing retailers do their own clothing brands.

Many clothing retailers started selling their original brands on the Internet. They register their own trademarks and sell their own brands. The original brand of women's clothing market is more aquatic, and the clothing brands such as "split silk" and "seven grid" have already had enough consumer groups. Under the leadership of such a brand, many clothing store owners who have been online for many years have begun to make their own clothing brands. Although it takes a lot of professional experience to do its own brand, it is quite different from simply selling clothes, but many clothing store owners have admitted that making brand now is a trend.

　　 4. introduction of foreign brands to China's consumer market

Strictly speaking, many international brands are not the ranks of new brands, but for Chinese consumers, it is a new face. The potential of China's consumer market is huge, not only for Chinese enterprises, but for foreign brands, after the test of shrinking consumption and declining profits, China's huge consumer market has enough temptation. In the past few years after the financial crisis, there has been an international line of clothing brands entering the Chinese market. China's high-end clothing consumption pressure.

In addition to the above four new brands of clothing that have been born, many clothing companies that originally specialize in clothing and apparel brands have also launched their own clothing brands with the advantage of being familiar with the apparel industry. The new clothing brand entered the clothing consumption market and immediately competed with the original clothing brand. What makes new and old clothing brands more passive is that clothing is similar in positioning and similar in style of clothing. There is no characteristic of its own. Therefore, some adjustments have been made at the price level and flexible in channels. For the clothing consumer market, the clothing of many kinds of clothing brands is the same, making consumption more difficult to choose.

The clothing market welcomes the new brand, but what is needed is the real clothing brand that contains its own characteristics and a clear positioning. If they are all the same clothes and appear in the market, they will only make the brands on the clothing market more confusing. The final result is that the consumers will not recognize the brand, and finally will not recognize the brand.