Four Principles Of Innovation In Clothing Wholesale Market

First of all, adhere to the principle of "sublation".

"Yang" is the professional clothing market in planning, design, upgrading and pformation process, we must continue to develop and improve on the basis of inheriting the essence of the original market. "Abandonment" is inconsistent with the domestic apparel industry and consumer demand, and is not suitable for upgrading and upgrading of the wholesale market.

For example, at present, the application of e-commerce in the professional market must adhere to the interactive combination of the visible market and the invisible market, and the conditions for the e-business mode to completely replace the physical market operation mode are not mature.

The application of e-commerce in the professional market should be chosen according to its own conditions.

Secondly, combined with the operation characteristics and development rules of wholesale market.

Different from the retail business format, the wholesale market of clothing has its own operational characteristics, such as building structure, hardware matching, internal planning and moving line design, external image packaging, market positioning, marketing promotion and so on. The planning and operation of the professional clothing market should be carried out according to these operational characteristics and development rules, otherwise it may set obstacles for the smooth operation of the project.

On the whole, the apparel market is more emphasis on the latter than that of the retail department.

Thirdly, starting from the development basis and current situation of various markets.

Pursuing innovation does not mean that we should keep up with a certain high standard. Blindly and blindly greedy for scale and luxury can lead to the emergence of a market without market conditions, that is, the so-called "shell Market".

The development mode and scale of the clothing market should be different from the traffic factors, industrial conditions, business climate, economic structure, consumption capacity, and business resources. It is not desirable to completely imitate or copy the successful market development models in other regions.

Under the condition of immature conditions, it is more risky to meet difficulties.

For example, many wholesale markets play the banner of "Yiwu Commodity City" to wrap themselves. This practice will give people the impression of "flashy", because professionals know that Yiwu commodity city can not be completely copied.

Finally, "innovation" is also reflected in the marketing promotion process of the project.

The success of most garment market development and operation is inseparable from the originality and novelty of project marketing promotion.