[Canton Fair News]] China's Foreign Trade Enterprises Are In A Dilemma To Expand Domestic Sales.

The 109th session Canton Fair The process is more than half. Reporters on the 25 day Exhibition When interviewed, it was discovered that China foreign trade Enterprises' strong willingness to expand domestic sales during the financial crisis has cooled markedly. Although there are still lots of exhibitors exhibiting the label "welcoming domestic buyers to visit" on the booth of the exhibitors, more enthusiasm is behind the frustration of enterprises in developing the domestic market.

During the financial crisis, the Canton Fair helped foreign trade enterprises expand their domestic sales channels, and this year still retained the form of special signs on the booth of export enterprises with the intention of domestic sales, and the organization of domestic trade enterprises to negotiate at home.

Shandong Yinfeng Limited by Share Ltd is the first export inspection free enterprise in China's daily ceramics industry. Its high-grade bone china ranks first in the world, and its products are mainly exported to Europe, America, Japan, Korea and so on. That is to say, the company still chooses the "two legs" of export and domestic sales, and the ratio of internal and external sales is currently 2:8. Jin Shaoyang, deputy general manager of the company, said that because of the high price of their products, they mainly exported to developed countries and regions. Therefore, enterprises were very cautious when exploring the mainland market, mainly aiming at big cities with high consumption power. He believes that although the mainland market looks huge, but the actual consumption power is not strong, which restricts the company's desire to enter the mainland.

Jin Shaoyang's views are quite common among some enterprises. Reporters noted that the domestic market does not have the market prospect mostly to locate high and medium grade household products, leisure products and ornaments for foreign trade enterprises. These enterprises obviously lack the motivation and enthusiasm to make efforts to sell domestically.

For foreign trade enterprises, such as toys and gifts, which are very popular with Chinese buyers, although they do not lack the market, they are discouraged from the way of sales in the mainland. A toy exhibitor who had "waded in" for sale at home said frankly that the list of export was relatively simple, and assured the price and quality, but the process of domestic sale was rather complicated, and there still needed to be distributors and other sales channels. Timely return of goods was also a difficult problem, and they had no heart in love with the domestic market.

However, for some small and medium-sized enterprises, domestic sales have not only their unique charm, but also a life-saving straw. Many small and medium-sized foreign trade enterprises have chosen "expansion" as a magic weapon for survival when their profit margins have been further compressed. The "Xiangtai Ji" company, which specializes in children's seats from Ningbo, has opened up an online shopping platform in the mainland, directly facing the consumers face to face, hoping to get rid of the shackles of the bottleneck of domestic sales. However, some enterprises believe that even if they buy online in the mainland, they will have considerable manpower and material resources.

A Fujian DIY plant is expanding its domestic market by borrowing WAL-MART, Carrefour and other large supermarkets, and ensuring effective return of funds. Yao Xuezhi, the head of the company, likened domestic sales to the seeds in his hands: "market cultivation is like potted planting. It takes time and energy to blossom and blossom, and cannot be accomplished overnight." He believes his product can enter 100 large stores in Fuzhou this year.