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    Introduction To Successful Cases Of American Clothing Companies

    2011/4/27 11:36:00 55

    American Clothing Company

    The company encouraged workers to work harder and harder, but was criticized by public opinion.


    Clothing companies in the United States,

    clothing

    If the rushing river flows along the strong and heavy factory floor, the workers are cutting and some of them are flying around. Their hands are flying silently in the garment assembly line.


    The workers form an operation group, and they can calculate their own sweat earned by the hour.

    Everyone can see their wages, and the faster they work, the more income their group will have.


    Robert Jim Kniss, 39, is an old worker who has worked for four years. He doesn't care about the production speed of competition, but others complain about the form of labor group.


    Jim Kniss said, "I need more money."

    Their factory bosses boasted that they were the world's most productive clothing workers.

    Most of the clothing sold in the United States is produced overseas. The American clothing industry is rapidly disappearing due to being seen as a sweatshop with poor working conditions and low wages, but the American clothing company is an exception.

    The factory pays $9 per hour, much higher than the payment of other companies, and skilled workers can earn double wages.


    But the American clothing company is not a place where everyone can be competent.

    Guimili is a non-profit organization.

    clothing

    The director of the workers' center, they fight for human rights for workers in Losangeles.

    She said that the center did not agree or oppose the company's practice: "even if some things are better than other factories, they are not perfect."


    The workers complained to her agency about the speed of inhuman production and the pressure of unbearable group work.

    Slow workers were eventually pferred to slower teams.


    Li said, but compared with other clothing companies, the money reward of American clothing companies is a star.

    A survey conducted by her agency in 2004 showed that the average wage of clothing workers was 3.18 dollars per hour, contrary to federal and national laws.

    But Li said that due to lack of supervision, the company escaped by punishment.


    There are 4000 sewing workers in American clothing companies, with an average wage of 12.50 dollars per hour. Skilled and productive workers earn 18.50 dollars an hour.

    Their income is considerable.


    Workers receive only 8 dollars of health insurance per week. Compared to Hewitt, a medical cost consulting firm, American workers earn an average of 31 dollars a week.

    In order to encourage workers to use their own medical insurance premiums, American clothing companies have built a new medical clinic in the factory.


    The company also provides free English and citizenship rights courses, mainly for a large number of Latin American migrant workers.

    The company also offers cheap lunches and free bicycles for workers to work.

    Six massage clinicians patrol the old buildings.


    Some people believe that the company's policy of dictatorship and anti trade unions has not surpassed their low wage competitors. The company's production chief executive, MartyBailey, rebutted the criticisms: "anyone can walk into this office.

    If the brethren think which labor organization can represent them better, MartyBailey will fail. "


    Founder and senior partner of American Apparel Company

    DovCharney

    Also, how to treat workers is the key to the success of his company.

    But his reason is more focused on how to do business rather than how to do better.


    Charney, a Canadian, began selling T- T-shirts in 1989. He explained his business philosophy: the best way is clothing production 80% and social responsibility 20%.

    Labor leaders strongly condemned the American clothing company, because a few years ago, the "united" organization asked the company to set up a clothing workers union, but the company refused.


    After the company refused, the efforts to establish trade unions failed and combined to leave the factory. Almost all the garment factories in Losangeles did not form a trade union.

    There are 70000 garment workers in Losangeles, but there are only 1000 trade union members.

    Two years ago, one of the accusations put forward by the joint organization was that the company told workers that if they voted to form a union, the company would close the factory.

    When the labor relations committee was preparing to hold a hearing, American clothing companies stopped complaining.

    The investigation ended.


    CristinaVasquez, a regional official in Losangeles, said: "

    Charney

    Eventually, he saved the company. He adopted a more subtle and smooth way.

    But he is still running a sweatshop. "


    When sales were developing rapidly a few years ago, they proudly advertised "free sweatshops", but they basically cancelled the advertisement.


    Charney says the basic principle is that most young fashion guests from American apparel companies have already known the friendly environment of their workers.

    This may bring consumers into a shopping mall at the first time. If they like the quality of these products, they will be repeat customers.


    A few days ago, a few days ago, there were some consumers in the shopping mall of American clothing companies in Chicago, but few of them knew about the company's work concept, even though they had a "social responsibility industry standard pioneer" logo at the door.


    26 years old

    KellyBaas

    A graduate student from San Francisco, she said she understands the reputation of American clothing in the US market. She likes these cool and fashionable clothes very much.


    American clothing is obviously very popular with consumers.

    Since its establishment 8 years ago, its income has risen steadily, in 2001, it was US $20 million, which exceeded 220 million US dollars last year, with an average annual profit of nearly 10%.

    The company has also successfully pferred to retail business.

    The company initially bet on a store in the L.A. area, which has expanded to 130 stores in 12 countries in the past three years.

    This year, the company plans to open more than 80 stores.


    The company's shop sells T- shirts, men's, women's and children's vests and underwear. These stores are actually billboards for the company's competitive activities. They are hot, avant-garde and sexy.

    Lots of photos of young people in lingerie are posted on the walls of most shops.

    Some stores also put up some old magazines with some logo on the company, explaining that the company is working hard to return to an era of sexual exploration.


    Charney said: "my job is to stimulate the public to get excited.

    sexy

    Advertisements tell them that we know what sex and charm are.


    Charney has become a lightning rod for public opinion because he has no way to talk about sex. He and his company have received three charges of sexual distress.


    A plaintiff in a lawsuit was a manager of a Chicago store. She refused to post pornographic photos in the shop, refused to take photos of the employees who might become clerks, and even the logistics staff of the store from head to toe.

    But her lawyer said she gave up the prosecution at the request of the workers.


    Another plaintiff was two white-collar staff working at headquarters. Charney was accused of ordering a white collar to hire another hot sister who might have sex with him. He only wore men in his office.

    Underwear

    Exposed in front of her.

    The case is settled outside the court.


    The third plaintiff was a 33 year old sales manager in Losangeles. She sued Charney personally and exposed her to inviting her to masturbate him.

    But the lawsuit was not submitted to the court.


    "The environment of an American clothing company is a hostile environment, and women are treated as sexual toys," says KeithFink, the sales manager's lawyer.


    Charney rejected this accusation. He said he was a victim of litigation culture, and the goal of litigation culture is to be good and wealthy.

    He also said he doubted whether litigation could bring any result, at best, a short memory of consumers.


    He said: "the challenge to me now is to cross these lawsuits, and I must perform.

    I have to raise funds and finance, and I must keep the workers' work passion. "


    For the 29 year old IrinaHernandez, money is the driving force. She is an assembly line inspector who earns 13.50 dollars per hour.

    She's still in another family in Losangeles.

    clothing

    Factory work, where she worked longer hours, but paid much less.


    "When I first came here, I worked very hard," she said.

    But once you get used to the environment, you will not feel very tired when you see more money.


    "When I walked around, I saw a smile on the faces of the workers," said JesusHernandez, 32, a safety and security supervisor in class second.

    No one was criticized.

    He worked here for three years, and the hourly wage grew from $7.25 to $11.

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