Industrial Chain + Detailed Division Of Labor &Nbsp; Stone Lions Excipient Farewell To Meager Profit Era
From the perspective of clothing or temperament, Xu Hongmiao has artistic temperament. Even in the cards he handed to his customers, he has only the title of design director of Hong Miao design company, but his real identity is one.
Shishi excipients
The enterprisers who have been struggling for years.
"For those of us who do business, it is really hard all year round.
Today, with all kinds of costs rising and profit margins being squeezed, it is very necessary to find a way of their own.
Xu Hongmiao said.
Complete industrial chain and height
Professional refinement
The division of labor brings an unparalleled low cost advantage to the Shishi excipient industry.
As a representative of Shishi accessories industry, Hualian garment accessories company has made a big market by small accessories.
As a big man in the excipient of Shishi, Hualian Group produces more than 60 tons of products every day, ranking at home.
High end accessories market
。
Driven by Hualian garment accessories company, a large number of hardware accessories, computer accessories, computer embroidery, trademarks, buttons and other garment accessories enterprises have been established locally.
Raw materials are also raw materials.
In the end of 2010, the word "boom" was listed as one of the year's vocabulary.
The raw materials of textile industry chain upstream raw materials and cotton prices have skyrocketed, and the price rising mechanism has been going smoothly to the middle and lower reaches.
After the Spring Festival, the price of cotton reached a record high of 34 thousand and 800 yuan / ton, the market price of Shishi cotton yarn has reached the highest level in history, the price of combed pure cotton yarn is 47 thousand yuan / ton, the price of combed pure cotton yarn has reached 43 thousand yuan / ton, weaving cost and printing and dyeing processing have increased slightly, and the price of grey cloth and color cloth has more than doubled compared with the same period last year, and the cost of fabric has doubled after the pmission of high price.
People are complaining.
Rising cost of raw materials
When profit margins were occupied, a high reliance on shearlion fabrics, which was highly dependent on cotton fibers, made profits in 2010 because of the high cotton prices.
The reason for its profit is due to the advanced research and development speed of the enterprise and the improvement of the overall strength of the downstream high-end customers.
"At present, the predominance of many large garment enterprises is becoming more and more obvious. The establishment and order of new series have been changed from six months ahead to one year ahead of schedule.
With the one-on-one service that allows us to predict the demand for raw materials more than a year ago, coupled with the judgement of the economic trend, the excipient enterprises can start to store a large quantity of cotton in the first place of the clothing brand order, so as to cope with the soaring cotton prices.
Wang Wenshuo, general manager of the company, talked to reporters.
Packaging, hardware, accessories and other industries closely related to Shishi textile and garment industry also feel the pain of rising raw material costs.
According to the Yangtze River spot April 15 daily copper price of 71550 yuan / ton, short-term showing high oscillation situation, and this price has far exceeded the level of 50 thousand yuan / ton in the middle of last year, the price of metal zinc and aluminum is also running high, the 3 largest metal raw material price of the stone lion hardware accessories industry is hovering at high level, which directly promotes the production cost.
However, the price of the roller coaster can not continue to climb, the current cotton spot market quotation continues to decline: in April 22nd, China's cotton price index (CCIndex328) 28721 yuan / ton, down 165 yuan, compared with zhengmian closing price 28285 yuan / ton, higher than 436 yuan / ton.
Even in some areas spot four cotton quotes have been below 27000 yuan / ton.
According to the analysis of relevant institutions, the continuous weakening of cotton prices will seriously hurt the cost of spot traders and ginning mills.
Even though these people have a lot of cotton stocks, they have stopped selling and offering because they are too low.
Textile mills continue to walk on active inventory, and use discount, promotions, downgrades and other means to reduce cotton yarn inventory.
When interviewed at the end of March, Wang Wenshuo predicted that cotton prices this year will gradually stabilize on the basis of the surge last year.
"The huge fluctuations in the price of raw materials will make the industry feel no clue."
Speaking of this, Wang Wenshuo also seemed quite helpless.
"Now, as an enterprise in the middle stage of development, we can only go farther if we have strong design capabilities and rely on large clothing brands."
Wang Wenshuo said.
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High-end upgrade to seek profits
With the close alliance between fashion industry and fashion industry, excipients have become an indispensable part of highlighting fashion taste.
Paying attention to quality means clothing should pay more attention to details, pursue refinement, use new technology of accessories, and design new styles will directly affect the quality and fashion of clothing.
As a result, the stone lions excipient industry has been paying more and more attention to the market demand, focusing more on product quality, new technology and brand building, and actively developing a new round of change, leading the market trend in the future.
Whether it is in the spring and summer fabric exhibition in Beijing or at the Haibo meeting of Shishi, it is different from other accessories enterprises in displaying substantial objects.
When a reporter asked whether too many conceptual displays would discourage those pragmatic buyers from causing the loss of orders, Wang Wenshuo said that because of the positioning of customers as local large and medium-sized clothing brands, their cooperation requirements for merchants were "first agree with the concept of brand development, and then discuss the details of product prices".
"It is very important to have a heart to see it again."
Wang Wenshuo laughs.
"As long as the customer can bear the cost, we can pick up the order from a button."
In the view of Yang Yiliang, director of fashion art, with the high-end clothing, the required accessories will also be promoted. Especially in recent years, the rise of advanced custom clothes has demanded that every detail of clothing should be full of personality, especially buttons, cuffs, linings and so on, all of which require their unique elements.
According to Li Huiyu, the Secretary General of Shishi excipient Industry Association, today's stone lions, 45% of accessories enterprises have reached the world's advanced level.
Swiss made CNC wire cutting machine, resin production line produced in Italy, laser carving double Peng Nu machine, Minolta variable data printer, Roland printing machine and other equipment produced by metal products, printing products, the level and quality of technology are second to none in the country.
Resin and nylon buttons produced by high-tech equipment also occupy a place in the industry.
On the basis of superb production technology, Shishi excipient products began to pform from practicality to functionality and fashion, and products have begun to lead the industry's fashion trend.
"Although the clothing accessories are a small profit industry, if we are working hard on production accessories, we will also be able to take advantage of our efforts in R & D supporting services and equipment."
Li Huiyu said.
In order to help customers solve the matching problem between button type and button machine, and improve the efficiency of deduction, in 2010, Hualian company started an article on equipment and services.
After repeated research, the company's development department has worked hard on the button type and the heat level of the machine, and finally developed a fully automatic button up machine that matches the buttons of our company. This not only improves the efficiency of the order, but also wins the reputation for itself.
Under the influence and influence of Hualian garment accessories company, many garment accessories processing enterprises in Shishi have been "testing water", developing and matching the service equipment with the products, striving to move towards the "great benefit" direction.
In the increasingly complex market competition, a relatively stable supply chain system is gradually formed. Under the premise of distributing information and mutual trust, it is crucial to establish a long-term interest community, take into account the management strategy of each member enterprise, and implement "win-win" or even "multi win". This is the key to the successful strategic alliance between enterprises and the success of supply chain competition.
Under the call of "win win", more and more local excipients choose to join the excipients Association and attack them.
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