Clothing Sewing Machine "Blowout" Sales Or End

Sewing for the first half of 2010 equipment The phenomenon of supply exceeding demand has been deeply explored. Order The phenomenon of "hot" is analyzed, and all kinds of hidden worries behind it are analyzed, so as to provide reference for the sewing machine enterprises.

Now, three months later, has there been any change in the sewing machine market? What is the trend of sewing machine market next? Our reporter went deep into sewing machine enterprises to understand the latest situation of sewing machine market and the insiders for the future downstream. clothing The basic judgement of market trend.

Orders are still hot.

"According to the present situation, we can not finish the order in June. Recently, a garment enterprise set up a set of nearly 2000 machines, including most of the sewing machines and a small number of special machines. It can be said that we have no time to take care of other activities in the industry at the moment. We are too busy to rush orders. In the interview, Yang Junbin, assistant director of Shanghai Tongyu industrial sewing machine Co., Ltd., told reporters.

Similar to the situation in the second half of last year, the sewing equipment manufacturers are still working overtime.

"In the past few years, when the industry was in recession, workers had a double break. They were afraid of the loss of workers. They sent some wage protection to them, and even some workers did not come to work. Now it's different. Cancel the double break, and some extra work overtime, otherwise the order will not catch up. Yang Junbin went on.

"Since last spring, the company has been gradually increasing production, and now the output of single month is 10% to 20% higher than the same month." Liu Yunhui, Minister of manufacturing of Xinxing Heavy Machinery Industry Co., Ltd. Ye Xuguang, deputy general manager of Zhejiang Fanghua sewing equipment Co., Ltd., in an interview with our reporter, stressed: "our company has been making sewing machines for more than ten years, and has never had such a good time. Before the industry, "triangle debt" is generally, credit and arrears are unspoken rules. Now, even if dealers pay cash, they will be able to get the goods only one month later.

The market is expected to recover smoothly in the second half of the year.

According to a reporter's investigation, this round of sewing machine sales are mainly due to the warmer economic environment in the spring of 2010, and the demand for equipment in the downstream garment industry has been effectively released for several years, and the upstream sewing equipment industry has also been revived.

The clothing industry is closely related to the sewing industry. In 2008, the economic crisis swept across the country, domestic consumption was sluggish, foreign orders were being reduced in large areas, and clothing companies did not even have orders. How could they buy equipment? Yang Junbin recalled to reporters the situation during the financial crisis: "by the end of 2008, the sewing industry had come to the brink of death. There is no way. The situation of clothing manufacturers directly affects us. On the other side of Guangdong, some garment factories that stopped production and went bankrupt directly sold the sewing machine to the roadside at a price of 200 yuan per unit. They are all like this. What are we making machines for? In 2010, the situation changed greatly. According to relevant statistics, in 2010, the growth rate of garment industry sales in China reached the best level in history. From this, it is not hard to imagine that after years of repressed demand, the market has blowout, but with the relatively centralized procurement of equipment at the end of the garment enterprises, the sewing machine market may also return to a normal state.

At the same time, Ye Xuguang also mentioned a "replacement equipment cycle" problem: "according to the practice in the industry, clothing enterprises almost 3 to 5 years to replace equipment, this year just caught up with the peak period of equipment upgrading." Next, it is estimated that there will be no explosive growth in orders. "

In the interview, sewing machine manufacturers have said that just like the weather changes, sunny weather and rainy weather alternated, orders surge is definitely temporary. Every year from June to September is the off-season of the industry. It is estimated that orders will be hot enough to last until June. There is a saying that the industry is rich in six.

There are also many signs of weakening demand in the industry. Yang Junbin told reporters: "last year was not a good market. Many veteran workers who had many years sewing machine production experience set up their own small processing workshop. When they were busy, some people would order from them. Recently, some of them have come to Tongyu to ask if they have any OEM to do because they have no single connection. Some small sewing machine factories have begun to lay off workers, indicating that their orders have been basically completed.

Recruitment difficulties or involvement of sewing machines in garment enterprises

Although there are small sewing machine enterprises in the area of layoffs, the problem of "recruitment difficulty" in the manufacturing industry, especially in garment enterprises, has made some bosses in sewing machine industry unrealistic.

Mr. Gan, manager of a sewing machine company in Guangdong, is worried about the future development: "on the surface, everyone is busy now, but I don't know what the sewing machine market will be like this year. Nowadays, every enterprise is short of work, and some are still short of work. Some garment factories obviously need 1500 people, but actually only 500 people are on the job. Even if the problem has not been a serious threat to our sewing machine factory, we should also pay attention to the real-time situation of the downstream clothing industry. Don't be satisfied with immediate orders. The market is always dynamic. It's important to see the market. The better the time is, the less you can take it lightly. The development of garment enterprises has been depressed. If the labor shortage continues to expand and expand, clothing enterprises can not produce normally, sewing machines will naturally not sell well.

Indeed, after the financial crisis, enterprises should learn to make basic judgments about the future, the whole industrial chain and the external economic situation. The era of low work has passed. Every industry chain is like a Domino domino.

In addition to the shortage of workers, many people in the industry have expressed some concerns about the stabilization of sewing machine orders. If all enterprises are now increasing production, due to the asymmetry of supply and demand information, once the market returns to normal, many blind enterprises will easily lead to backlog and unsalable products. Again, because there are people in the market, so the product testing is not strict enough, the phenomenon of return has been significantly reduced, not good quality to no need to return, but return means no goods, so once the market is no longer in short supply, the quality of products will also face a serious test.

Structural adjustment of garment industry will stimulate new demand

When asked how to see the future trend of the market, Yang Junbin replied: "how we go depends largely on how the downstream clothing enterprises go. It can be said that in the second half of last year, many garment factories have been improved by the general trend of the market. They have expanded the scale of production to varying degrees. I have come into contact with some garment enterprises, and obviously feel that they have already generated a certain amount of stock. It is estimated that it will take some time for them to digest the stocks, and they will not be able to work overtime. Therefore, it is unlikely that we will rely on the rigid demand of garment enterprises.

Theoretically speaking, in 2011, the upgrading and spanfer of industrial structure will continue to be the main trend of the development of China's textile and garment industry. Due to the rising cost of raw materials and salaries, there is an analysis that China's clothing exports may slow down in 2011. Therefore, in general, the garment industry will not increase significantly in 2011.

In the interview with reporters, many sewing machine enterprises indicated that although the overall market situation would be stable in the second half of the year, the demand for electronic controlled sewing machine and mechatronics products continued to be vigorous. This shows that the downstream garment industry is making use of this development period to deepen structural adjustment and spanformation and upgrading.

Although the trend of orders is likely to end soon, the adjustment and upgrading of garment enterprises are in progress, and the upstream sewing machine industry needs to cooperate. It seems that whether it is motivated or passive, the spanformation and upgrading of sewing machine industry is imperative.