Wu Jianmin Led &Nbsp To Build Brand Image.

For women's clothing brand show long In 2011, China International Clothing and Accessories Fair is a demonstration tour of brand clusters. In this clothing professional exhibition, the ten brands of Shu Lang have made a new appearance, showing the brand building of Shu Lang with a more mature independent brand image. Initial results At the same time, it also shows the vitality and achievement of the independent brand construction of China's garment industry.

As a "made in China" independent brand, Shu Lang has been committed to mining the essence of the brand for many years. To build a successful brand, enterprises need to expand domestic demand, adjust industrial structure, economize resources, protect environment and enhance. Independent innovation ability We should strengthen the construction of enterprise culture and so on. As Wu Jianmin, chairman of Shandong shlang clothing and apparel Co., Ltd. said, brand is the accumulation of culture, a successful brand can stand the grinding and testing of time, and Shu Lang is relying on gradual upgrading to consolidate the foundation of the brand. "Every year and every season will give consumers a sense of the moment, and let the brand's fixed consumer group feel the development and upgrading of shlang."

Wu Jianmin said that in recent years, the trend of market fragmentation and assimilation is more obvious. The impact of foreign brands on the domestic market has stimulated the transformation and transformation of enterprises. In the process of brand development in the past ten years, he has always insisted on strengthening the brand strategy, focusing on integrating all kinds of superior resources, constantly promoting industrial upgrading, always using the standards of international brand enterprises to strictly request, emphasizing the independent innovation of R & D design, building a strong design team, and actively introducing international professional design talents, employing South Korea, France, Italy designers and craftsmen, and making full use of domestic designers to create the brand of Shu Lang. While concentrating on nurturing brands, he did not stick to the research and development in Shandong. At the beginning of the business, he grasped the opportunity to make continuous transformation, integrating the design concept of clothing with the international trend, and creating a series of brands such as "Shu Lang", "Mei Teng" and "Gao Ge".

It is based on the importance of brand building that Shu Lang not only has strong Chinese culture, but also integrates international elements into the brand to better interpret "Chinese fashion". In order to integrate the brand into the international market, sulang actively integrated the advantages of domestic and foreign resources, set up design studios in international cities such as Beijing and Shenzhen, and simultaneously introduced French, German and Korean designers for planning guidance, and established a long-term cooperative relationship with the studio of Paris famous design studio, Nello design, South Korea COC and other workshops.

Through the introduction of brand culture, the brand has not only won the favor of consumers, but also has been recognized in the clothing industry. At the 2011 China International Clothing and accessories fair, Su Lang won the best innovative product display award with high quality clothing, unique display methods, innovative joining mode and distinctive brand style. The relevant responsible person of the enterprise said that whether it is to emphasize the local character of the brand or to focus on the international character of the brand, he hopes to realize the expression of Chinese culture and Oriental Aesthetics on clothing in a broader perspective, and strive to create a sunny and healthy lifestyle for consumers.