Creating A Value Lifestyle Is A Major Problem In Clothing Brand Management.

Accompanying International

China becomes the second largest in the world

Beyond doubt, innovation

George, Armani, Saint Laurent, Ji fan Xi, and many other famous international brands, such as LV, GUCCI and other luxury brands, are proud of Europe's richest people. This year, 30th anniversary of the Japanese brands "Muji" have been created. But their attitude towards life in the spirit of boiling water has become more and more popular.

MUJI is plated into a good product without brand logo.

This brand advocating simple life concept, all products pursue the design of return to innocence, even the logo of the brand is omitted.

In a brand competitive society, "Muji" lets consumers wake up to the fact that we consume products rather than excessive packaging outside products.

"Muji", which originally provided daily necessities, has gradually developed into clothing management as the main body. Through design concepts, aesthetic claims, material selection, process verification, concise packaging, image publicity, and so on, we create and promote a fashionable brand which comes from the internal to meet the new lifestyle. Now it is considered to be the most representative Zen Aesthetics in contemporary Japan.

For those urbanites who are tired of pursuing fame and luxury life, Muji's natural simplicity is refreshing.

Zen is a manifestation of the wisdom of Eastern freedom.

Kant once said, "people often can't tell clearly what is aesthetic feeling and what is pleasure."

Especially in this era, the tide has become the benchmark of the market, which has contributed to everyone's desire for consumption. It is thought that enriching the material and keeping pace with the times will lead to a better life, but forget that the real beauty should come from the inner satisfaction and then appear outside.

(China's first textile network: www.webtextiles.com) in today's commodity society, people's lives are marked by various labels. The consumption values based on social strata and vanity psychology often hide people's sense of reality.

The concept of life without print is to discard all external labels, appreciate the beauty of raw materials and quality materials, and also achieve a more natural and closer state of mind.

The concept of "Muji" is the trend of consumption development in the low carbon and environmental protection era advocated and pursued by modern society.

In China's impetuous commercial society, Muji does not represent a mainstream value concept, but it is a manifestation of the development trend of consumption in the era.

Perhaps it is precisely because of this business philosophy that represents the trend of the times that after the entry of Muji into the Chinese market, China's brand will be challenged, and the traditional concept of "only high price of luxury is the brand" will be overturned.

As a weatherglass of minimalism, some people believe that Muji is not a brand, but rather a philosophy of life.

"Muji" does not emphasize the so-called popularity. Instead, it will restore the true meaning of commodity value at a flat price, and sublimate the product to the cultural level in the design that seems to be lacking.

Although not conquering the market with luxury and high prices, the brand which is simply not even labeled is now ranked among the top brands of international clothing and luxury brands.

MUJI's business performance is also ahead of China's large state-owned enterprises such as China Air China, Sinopec and China national grid.

There are many revelations to our brand management and MUJI products: what kind of brand fashion culture we advocate and what kind of fashion lifestyle we have to create is the directional problem that we must first understand in the future brand management.

There are two trends in modern good products. One is to use new materials to win customers with stronger consumer power. The other is to minimize costs and minimize the production process with the cheapest material, producing goods at the cheapest part of the labour force and conquering the wider consumer groups.

MUJI sticks to "no design", abandons all external labels, removes trademarks, removes all unnecessary processing and colors, and simplifies packaging to only material and function itself, and achieves interesting design in the most suitable materials and workmanship. For example, clothing should strictly observe the design principles of no pattern, lattice and stripes, and only use black and white, brown and blue in color. In simplification, it reminds people to appreciate the beauty of raw materials and materials, and also in the true colors, no matter how popular the fashion is, it will never exceed design principles to develop commodities.

(China's first textile network: www.webtextiles.com) but "Muji" does not aim at low prices. Instead, it seeks to achieve a truly cost-effective price with rich processing techniques and meticulous design styles.

The concept of "Muji" liberates the users of brand goods from the external constraints, and achieves a closer to the inner self and closer to the natural state, reflecting the true self realm pursued by Zen.

MUJI products, "network brainstorming, allowing customers to participate in the design, observing life thoroughly, taking life details as teachers, working with masters to enhance brand taste, and exploring the essence of different places in a global perspective", the four in one open product R & D mode seems to be the most complex and the most research and development mode that can meet the needs of consumer demand. In the 6000 kinds of goods that have been operated in MUJI products, this commodity innovation mode has really developed many popular products for MUJI products.

From a general store selling groceries, stationery and clothing, Muji has become a "lifestyle proposition shop". Consumers go to Muji shopping, instead of buying goods themselves, but the simple, natural and basic life forms passed behind the consumer brands, which fully show that three brand brands sell products, second class brands sell products and sell services, and truly first-class brands are the essence of commercial competition in selling a fashionable lifestyle.

Zen is a great realm of pcendental vision with no intention, no hope and no desire.

In a brand advocating "no", it has become a world-famous brand. Muji, a "no card, winning card" realm, has pcended the limitations of the commodity brand, but has accommodated more contents. The philosophy of this brand development is worth ponder.