Mcglaughlin Shook Hands With ALI &Nbsp; For The First Time, He Crossed With The Cartoon Image.
Recently,
Mcglaughlin
A series of T-shirts will be developed with the famous cartoon animal image, Ali.
This is the first time that Mcglaughlin has
Cartoon
Cross boundary cooperation.
In recent years, cross-border has become a hot spot in the fashion industry, with high street brand and
Luxury brand
The cooperation between clothing brands and automobile brands, cooperation between clothing brands and sports events and so on, and the cooperation between clothing brand and cartoon image combines the meaning of costume design with cartoon image, bringing new highlights and unique style and individuality.
Previously, the cooperation between Chinese clothing brands and cartoon images was mostly confined to children's clothing areas, such as happy goat series, Disney series and Snoopy series. With the growth of Chinese young consumers, the cooperation between costumes and cartoon images has more possibilities.
Chinese young consumers like freedom and individuality. Clothing often becomes a carrier for expressing their emotions and ideas, and the cartoon image on clothing becomes the spokesman of these emotions and ideas, full of fashion, interest, nostalgia and tender taste.
This time, Mcglaughlin's cooperation with ALI is a little red fox who has been wearing white shorts. His creator is a master's degree student in the visual Department of the art student of Tsinghua University.
Ali's character is simple, persistent, serious, and sometimes a little confused. In order to realize his dream, Ali is quite brave. He believes in fairy tales and believes in the power of warm hearts.
Since being created, Ali has been loved by young people.
Ali's expression is widely circulated on the Internet. The number of downloads in the Tencent and MSN ranks among the top.
A picture book published in 2009.
The castle of dreams sells to 200 thousand volumes.
Mcglaughlin responsible person said that the cooperation with ALI is because we see that the character of the little fox is very similar to the young people at present. We hope that through this cooperation, we can provide more fashion choices for Mcglaughlin's customers and more opportunities to express ourselves.
It is reported that in April 27th, Mcglaughlin and Ali cooperation with the robbing activities, will be launched in the AHU Baidu Post Bar preheating, the official start time is May 3rd, will give Mcglaughlin 5 brands of T-shirt photos, please vote online, which brand is best matched with ALI.
The netizen who grabs the tail number of the building is "118", will get the Mcglaughlin and Ali fashion T-shirt and Mcglaughlin's coupons jointly launched by Mcglaughlin and Ali.
And follow-up promotion activities will be launched one after another.
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