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The Fashion Connotation Of "Elegant" Men'S Wear Originates From The Design Style.

2011/4/30 10:00:00 133

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Elegant Fashion Design Style For Men'S Wear

GiorgioBruni (GB) men's wear

It has just entered the Chinese market last year and participated in the first China International Clothing and accessories fair, but this effect is far beyond my imagination.

Zhu Jianmin, President of Greater China, told reporters in GB men's wear brand booth.

Zhu Jianmin told reporters that in the first two days of development, the GB men's wear booth attracted many visitors with fashionable and novel style, classic and eternal colors, elegant and simple clothes. The people who came to consult the rules were in an endless stream, and more than 100 customers signed the intention agreement.

"This shows that our brand positioning and design style are suitable for the development of contemporary men's clothing and are in line with the current fashion trend.

I am not only happy to attract many franchisees, but I am glad that we have gained recognition from CHIC and have passed the test of the highest platform in the industry, and more importantly, we have to stand the test of the market.

Speaking of GB's design style,

Zhu Jianmin

The design style of GB is very clear. It emphasizes the intersection of classics and modernity. It has both England style classics and realistic magnificence. It is a luxury of classical aristocratic style and full consideration of comfortable and proper display.

GB is good at using simple and luxurious fabrics. With the help of oblique cutting method, he skillfully pitions between the rigid geometric lines and the gentle body curves. GB's suits, trousers and shirts are all used to symbolically express the young male's body and create a new "elegance" concept.

In elegant, neutral tone cloth, it shows a simple and fashionable style.

The design of clean lines and restrained designs is actually the simplest way to get rid of any unnecessary things, comfort and the most gorgeous things. It has always been the rule of the GB design.

After looking at the store image and display of GB, the reporter raised questions: "is the overall store image and clothing color black, white and grey?" Zhu Jianmin said: black, white and gray are the main colors, breaking through the traditional popular colors, creating fashion, classic and simple.

Dressing concept

It is the product style positioning of GB.

Our age group of consumers is 25 years old, ~40 years old. Most of them are urban upstarts after 80. They are tired of being dull but not blind. They are bold in innovation, have unique taste in fashion, and have free choice between changing trends, dare to challenge and dare to undertake.

Black, white and grey are eternal themes of fashion. Simplicity contains rich connotations.

When it comes to the operation mode of GB, Zhu Jianmin is more confident.

GB men's clothing from material procurement, product development, manufacturing and production, logistics and distribution, inventory management, store image, planning publicity, terminal sales is a complete process, unified management by the enterprise, and to minimize the supply chain, thereby effectively reducing the loss of efficiency.

Focus on gathering information, collecting valuable data, and have keen insight and extraordinary analytical ability, so as to control the overall situation, establish a fast response supply chain, and ensure its high efficiency.

Popularity and seasonality are the salient features of clothing products. We need to be efficient in information feedback and responsive in the market.

All consumers centered, change the original business model of fixed production and marketing, upgrade to the business mode of deciding production based on the needs of consumers, focus on giving full play to the advantages of enterprises, and build a brand image in all dimensions and three dimensions.

GB men's clothing has advanced information management system. Through this platform, effective integration of internal and external resources, timely deployment of goods, enhance logistics efficiency, reduce the cost of waste, and gain greater competitive advantage.

Now, GB men's wear has more than 30 stores in Beijing, Zhejiang, Jiangsu and other places. The company will further strengthen its business mode, integrate management and train talents. In the second half of 2011, the company will open more than 100 stores in Sichuan, Hubei, Henan, Shaanxi, Shanxi, Liaoning, Heilongjiang and other provinces, and the development of GB will have a bigger breakthrough.