Fashion Trends In Fashion Design Four

Misunderstanding of enterprises in dealing with fashion trends

Compared with foreign countries, the expenses of Chinese textile and garment enterprises in the fashion trend seem to be stingy. They will recognize Services and design guidance for fashion trends have no effect. In fact, in the era of creativity, who has mastered popularity? Trend, who wins the right in the market. Corporate attitudes towards fashion trends are in urgent need of change.

In addition, some textile and garment enterprises rely entirely on fashion trends, hoping that they can make more in-depth production. Product development. Qi Mei said that any international trend research institute can not do this. " Enterprises can not be hard to understand the trend of fashion, although the trend is very important, but the trend is not copied. It can be adopted. The work of fashion trend is to convey to enterprises what is popular, and enterprises should combine themselves. Consider yourself how to cater to this trend. Enterprises must first break a concept in the sense level. The trend is to say what I want to do this year.

Qi Mei said that some textile and garment enterprises did not apply their own target market because of different levels, no The preference for color and style is different from that of consumers and regions, while trend information is always a total. In the direction of the body, the trend information is comprehensively analyzed, and valuable information is extracted from the target market for utilization. We can get twice the result with half the effort.

In addition, some enterprises will think that as long as their own designers pay attention to the trend of fashion. According to Qi Meijie Ordinary designers also have professional backgrounds, but they cannot engage in professional trend research. Because he might. Limited to their own enterprises and brands, it is difficult to jump out of their own circles to grasp the trend of globalization. In addition, The lack of cultural insight is also difficult to develop from the deep level of popularity, so it is hard to know "why". "

Fashion trend = business gimmick?

At present, there are always some enterprises and brands on the market, publishing their own trend with an authoritative platform, claiming themselves. The enterprise is publishing the fashion trend of representing a certain category of clothing in the future. Or, the fashion trend has become. A selling point. As long as it's popular, we can make money.

In this regard, different organizations and different people have different views on different phenomena.


Some people think that to some extent, fashion trends are equivalent to commercial games. When merchants praise a certain group When goods or products are in a sense of confusion, consumers and businesses need to guide consumers to consume. At the same time, these "business gimmicks" also fit consumers' purchasing psychology and desire.

Qi Mei said that at present, some enterprises will combine the authoritative platform to carry out research and release of a certain category of fashion trends. This naturally eliminates the need for enterprises to enhance their visibility. But with the help of large enterprises' resources and funds, Strength will be more effective in the study of fashion trends. Such research is certainly not for individual enterprises. The ultimate goal is to serve the industry and devote the research results to the whole industry.

What is the trend of fashion?

Liu Yong:

Everyone has different views on fashion trends. The popularity of fashion is actually fashionable. Because consumption People pay more and more attention to their personality and rarely wear the same clothes in life. But style is popular, style. The specific performance is different.

Shi Jie:

The release of fashion trend is the inevitable stage of the industrial chain division of labor. The key lies in the trend trend research institutions should seize the time. The pulse of generation determines the attractiveness and importance of fashion trends.

Wang Wei:

The trend is a market rule that has been carefully considered by experts. This rule can guide designers. The next quarter's product development will be verified after the next season's launch.

According to market rules, the trend is the upstream market to drive the downstream market. The progress of fashion trend, practice It is the process from the trend of high-end brands to the gradual "populace" of mass brands.