An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Twelve

Yang Ziming: a very "in" fashion person.

In the United States, to say that a person is "in", or to say that someone is a "in-person", meaning that the person is very fashionable - not only fashion, but also very personality.

In February 3, 2007, Yang Ziming, the chief designer of CABBEEN, appeared in the fashion week of New York.

CABBEEN is one of the newly rising men's clothing brands in recent two years. Several fashion shows have aroused strong repercussions in the fashion industry.

In the third (2005 - 2006) "Chinese clothing brand annual award" selection, "CABBEEN" won two nominations for the Chinese fashion brand style and the Chinese clothing brand innovation award.

Therefore, we have always been curious about CABBEEN's boss and chief design.

It was also a coincidence that not long ago, a participant took part in an activity and heard that Yang Ziming came. Reporters took the opportunity to interview him.

Yang Ziming, chairman and design director of CABBEEN Fashion Development Co., Ltd.

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Yang Ziming was born in Shishi, a cadre family, belonging to the "70s" family.

In the stone lion's clothing Town, from childhood to the ear, it is no stranger to clothes.

In his words, "stone lions have many clothing brands. Every day when I go home, I have to buttonhole my home.

From then on, I grew up, and later I helped my sister sell clothes, so the whole production process of clothes was kept at my side since childhood.

For a time, Yang Ziming was fascinated by boxing and became an amateur boxer.

"Although often beaten by their brothers, it is common for them to be beaten into panda eyes, but I always get up and finish the whole game every time."

For Yang Ziming, it is important to have the pride of "playing the whole field" in a situation of great disparity in strength. No matter what, it is a reflection of self defeating.

Even sweating and swollen, Yang Ziming's enjoyment of others can not be understood.

Like boxing, and because of high-intensity impact confrontation can arouse his more vigorous fighting spirit.

"You can knock him down, you can't conquer him."

Yang Ziming, 16, received the highest coach's judgement in the applause of encouragement.

It was from the winning match that Yang Ziming learned patience and learned to stick to it.

"Everything in nature will give people the opportunity to trance away in a trance. Perhaps this moment will be intersect. Life is a process of agitation. Some things are difficult to explain and go beyond. If there is depression, we must understand how to vent and need to learn to give up.

Use your eyes and ears to listen to the natural world that people love, and then create and achieve something. Every day is my new starting point.

Though sometimes I do not understand myself, nature is also unknowable to me. "

Although this is a plain philosophy of life, it contains Yang Ziming's life philosophy ingeniously.

Stone lions experience Hongkong's development

Shishi is the earliest garment production base in China. It has only a few hours' journey with Hongkong, and it is also a weathervane popular for guiding the mainland in the early days.

Yang Ziming grew up in such a business environment and formed his own understanding of fashion.

Fashion can not be separated from commercial operation. Only the design approved by consumers is valuable.

At the age of 20, Yang Ziming was eager to dress up and fantasized about having his own brand one day.

The newborn calf is not afraid of tigers. Yang Ziming, who knows the sky and earth, has begun his initial shopping experience.

He found that processing Japanese manufacturers could quickly achieve capital accumulation, and had the opportunity to see the latest fashion design abroad. Yang Ziming began cooperating with Japanese garment manufacturers.

With the spirit of hardship of Shishi, Yang Ziming's diligence and steadfast trust from his partners made his business sound and vivid.

Only tens of people's factories, burning the midnight oil and working overtime every day, once again test Yang Ziming's patience.

Making money is a goal, but not a dream.

Yang Ziming looked at the multiplier of profits, but he felt at a loss. Is that his future career?

Do you do it?

"There is a struggle in the bones of the stone lions. They have a competitive mentality."

With all the money, Yang Ziming came to Hongkong without hesitation. This Oriental fashion capital, perhaps, is a very distant dream.

Yang Ziming looked around for opportunities in Hongkong. Finally, he met a friend who was willing to work with him to create his own brand.

For fashion positioning, Yang Ziming is very clear from the beginning - the alternative men's clothing.

Yang Ziming, who had no painting basis and had not received professional training, completed the first design drawing personally.

He admitted that he could not draw a renderings of birth figures as a professional designer.

But he knows clearly what his strengths are.

With many years of experience in garment processing, Yang Ziming can quickly and accurately draw the blueprint he wants, and he can also supervise himself from plate making, proofing and cutting.

Such pragmatism design has made his ideas fully realized.

At last, CABBEEN was born in Hongkong. Yang Ziming's dream has just started.

Through the study of foreign brands and their own unique fashion understanding, CABBEEN's success in Hongkong has attracted the attention of many circles.

In 1996, gradually becoming the "CABBEEN men's clothing" of "today's urban youth trend indicators", it will move to the mainland market as a new direction of development. Since then, Yang Ziming's life has been shuttling between "Hongkong Guangzhou Shishi".

During his fashion show in New York, Yang Ziming told a newspaper reporter in New York: "we are ready, our nation is ready, the revival of a country, the revival of a nation begins with its culture, and the Renaissance of culture represents the strength of a nation."

Designers, of course, can not be satisfied with their own works to win a few cheers, but to truly participate in fashion, guide fashion, to occupy a place in international fashion.

The experience of going to New York a few years ago touched Yang Ziming deeply.

In a clothing store, he saw some Americans who bought more than ten trousers, thousands of dollars, and never blinking their eyes. They did not look like a clothing dealer, or an ordinary consumer.

He realized that the United States is really a big market.

He said: "from a commercial point of view, it is a market worthy of our investment and development."

So he made up his mind to run his own fashion show in New York.

The fashion show is certainly not a decision driven by simple interests and a fever of the head. Rather, Yang Ziming is very confident in his strength and his taste in his brand. In his words, "in fact, there is a big trend in global popularity. Every designer has something he wants to express and has his own works."

As a fashion designer, I combine many different elements to find the beauty of harmony.

This is the process of a designer's creation.

The purpose of my work in New York is not just to show, but to do business.

Why has China been wearing clothes for more than ten years and has been obscurity? Why is it that in recent years, the world fashion industry has suddenly discovered China, or at the same time, everyone has thought of appearing in the world?

Yang Ziming believed that this is the inevitable result after "the motherland is strong."

He said, "this time I went to New York, I had a special thing that moved me.

We have only nine people to go to New York. We face enormous workload.

There are a lot of clothes to be pported, press releases to be issued, a lot of things.

Someone gave me an idea: volunteer.

I found our agent in New York, hung a sign in his shop, said when we wanted to show, we need volunteers.

As a result, 30 volunteers came to less than two days, most of them Chinese.

I asked them why they came. One of them said he was very happy. He felt proud that China had its own brand here.

In fact, many of them were born in the United States and grew up there.

But they still have national complex, and still feel that this is the pride of a nation.

Among the people interviewed, there was a reporter from the Wall Street economic daily, who was Chinese, but he could hardly speak Chinese.

At the end of the interview, he said, "I want to go back to tell my mother, and make her happy too. China's own clothing brand is coming to New York."

I feel very moved to think of these things now.

At the end of the interview, Yang Ziming said something interesting: "this time I came to New York, which may not play a fundamental role in the textile trade disputes between the two countries, but at least let the Americans know that Chinese clothing is no longer just a low price competition, and no longer depends on COPY."