Fashion Theory: Designer And Brand &Nbsp; No End Of Wrestling

With the recent change of fashion in the fashion industry, the deeper relationship between designers and fashion brands has gradually come to the table. This is not the harmony that we all imagine, but rather a treacherous and hidden murder.

Is there any black curtain for John Galliano?

John Galliano, because of anti Semitic remarks, was removed from the Christian Dior, which he had reinvigorate herself, and then lost even her own brand.

At the same time, this is also an unprecedented social public event in fashion history. Its influence has already exceeded the fashion industry. It is not only concerned by practitioners, fans and beauty lovers, but also leads to extensive social discussions.

In the past, there were many designers who were fired by Dior company. There are many famous Yves Saint Laurent and Gianfranco Ferre, who are not inferior to Galliano. Why is it that only this time, designers left and left a tsunami of public opinion.

At the end of the twentieth Century, fashion was no longer just a simple aesthetic. It first became an attitude and a spirit of loving itself. This idea catered to the psychological needs of modern people to the greatest extent, and even no other commodity audience could cover such a broad spiritual level.

In order to publicize this spirit, the brand needs its own spokesperson -- the icy models and the celebrity endorsement stars with huge changes in advertisements are not the best choice. In the eyes of more discerning consumers, designers who have moved together with the brand have the right to speak (though the final sale is not their design).

"Designers are the new opinion leaders" may be premature to say this, but it is undeniable that designers have already been a former stage performer by the tailor of the brand behind the scenes, and are responsible for guiding consumers to the most direct impression of the brand.

Therefore, when John Galliano was dismissed, even though anti Semitic thought is the absolute forbidden zone in western society, the industry has always had a conspiracy theory: in fact, the unruly John Galliano had been racially discriminated and outspoken, and the drunkenness and foul mouthing had become a common occurrence. But this time, the failure to be drunk has become a fuse for a series of disasters. The real reason is that Dior has already had enough of the designer who has been burning money without restraint and recklessly, and has no breakthrough in her image.

Indeed, Galliano is on the annual basis.

Of course, the outside world can only guess about everything about Galliano. After all, the reason for Dior's dismissal is very clear: racial discrimination.

In contrast, another case of designer dismissal recently shows that in today's fashion industry, design itself is no longer the only trump card in the designer's hands.

Even if you have saved the mountain, the dread will be out.

Designer Marc Jacobs is also a business genius.

Christophe Decarnin, which has a strong personal style, has been a great price for Balmain.

On the 2011 autumn and winter fashion week in early March, after John Galliano was absent from Dior, Balmain creative director Christophe Decarnin also did not appear at the curtain call of the brand. Paris.

Balmian gave the reason for this: the designer had been admitted to the hospital because of mental depression, but the news was immediately caught by Gala magazine.

"Gala" has revealed many of the "sudden absence" of the insider, such as the design of this season is not from the hands of Christophe Decarnin, but by Balmain2011 autumn and winter women's show stylist Melanie Ward to work, more powerful is, some people revealed that the root cause of Christophe Decarnin's departure is that he and the Balmain chairman, CEO Alain between the many disagreements - such as in the brand situation is good, and want to expand the light luxury line, but has been strongly opposed by the conservative character.

The contradiction between the two people reached its peak before the show, and what the designer called "mental state" was just an excuse for kicking him out.