The Imagination Of Cold Sports Events

The picture shows Tianjin's flagship store.

Recently, the signing ceremony of Chinese Chess Association and Chinese Western-style clothes partners was held at the CPPCC club in Tianjin. Chinese people's suits and Tianjin flagship store also opened in Nankai District East Road.

Xiang Huaicheng, former Minister of finance, Wang Yankui, deputy director of the Shandong Sports Bureau, chairman of China Chess Association, chairman Zhou Zhong Tian of the Chinese people's group, world champion Chang Hao and Pu Wenyao, and so on.

"Formal enterprises need to focus on traditional concepts of daily marketing, and create brand awareness and reputation through various means of communication.

Sports marketing will become a marketing strategy for the future market.

Liu Naiming, general manager of Chinese Western-style clothes, said at the signing ceremony of the cooperation between Chinese Chess Academy and Chinese Western-style clothes. In the past, the sportswear and leisure clothing brands became the protagonists of sports events sponsorship, while the formal sponsorship of sports events would give the audience a bright look. "Future sports marketing will become a new mode of formal dress marketing."

He said that sponsoring such "static sports" not only conforms to the style of the enterprise products, but also greatly enhances the popularity and reputation of the enterprises, so that consumers can understand that the enterprises not only attach importance to the quality of products, but also care about the construction of social and cultural aspects.

A high degree of agreement between formal dress and sports spirit

Someone once said, "what can keep the consumers in the front of the TV without moving? What can catch the hearts of the people and make him excited and excited?" is the source of the charm of sports marketing.

When sports marketing has become a new chess game for famous enterprises in the world, all the people, things and things related to "Sports" have become the hot new favorites of enterprises.

Sports marketing, as a market strategy, relies on the natural social effects and the mass foundation of sports resources, so as to achieve the leap of brand awareness and influence.

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Therefore, under the temptation of the Chinese sports industry market, a number of domestic garment industry will be tempted.

The marriage between formal clothing and sports marketing is favored by the industry, mainly because the two have a high degree of agreement.

At present, the consumer groups are more inclined.

"It is precisely because of a high degree of agreement between formal clothing and sports events. Our Western-style clothes will sponsor a series of sports and sports events.

Such as sponsoring the eleven national games and becoming a strategic partner, naming the eleven sports meet tennis tournament, signing the Chinese Chess Academy, etc.

Wu Lianying, deputy general manager of Beijing suit company, said in an interview that the Chinese people

Cold sports become a new channel of positive force

With the deepening of economic globalization and the increasing competition in the clothing market, the market environment of the domestic apparel industry has undergone profound changes.

Traditional marketing theory is increasingly challenged. The traditional enterprises have not been able to use traditional marketing methods to focus solely on daily operations as they used to. They increasingly need to think about marketing problems systematically. It is more and more necessary to analyze and select scientific marketing strategies from the perspective of environment, resources and customer needs, and use strategic management thinking and tools to direct enterprise marketing activities.

At present, Chinese enterprises tend to rush to big sports events marketing, such as Olympic Games, National Games, football, basketball and other big games and high attention projects. At this time, if enterprises can set up a new path and find some sports and small and medium-sized events that are not yet mature but have great potential for development, it is a good blue ocean strategy to integrate the resources inside and outside enterprises for long-term consideration.

"The Chinese people's suit has inherited the same principle of Chinese culture. This contract has established a strategic partnership between the two sides.

Chinese suits will also become the only official ceremonial costumes for Chinese chess courts.

China's excellent chess players wear their 'national' robes to go abroad, so that Chinese Western-style clothes can be better disseminate through international competitions with Chinese chess players, create brand image and win win for both sides.

Wu Lian Ying said that chess games are different from general sports. Athletes dressed in formal clothes show gentlemanly demeanour, and the competition is more wisdom contest.

Weiqi world champion Chang Hao said weiqi, as a relatively special sport, needs the support of the enterprise, so that we can create better results in the future international competitions, and promote the game of chess in China to enrich the life of the Chinese people.

Making brand is a long process, especially for traditional brands, it takes 30, 50 or even 100 years to build continuously.

The longer the brand is built, the longer the brand memory will be, the stronger its vitality.

The sustainability of sports marketing is just right for Chinese Western-style clothes to constantly consolidate brand image and enhance brand reputation.

The industry said that the market can be completely upgraded by playing chess and other relatively unpopular sports events.

It should be emphasized that the direct return of sports sponsorship also has some limitations. It is necessary to combine other means of integrated communication with sports sponsorship to better implement brand expansion and enhance sports. Only by integrating marketing strategy in the direction required by the company strategy can it reflect its true value.