Summary Of Business Promotion Activities On Mother'S Day: Businesses Are Busy Making Filial Piety Money.

Shenzhen department store: low price is indispensable.

Mother's day marketing starts from labor day.

As a matter of fact, from the labor day, businesses have incorporated elements of mother's day in their activities. For example, Tianhong Jun Shang department held a "accompany mother's May Day" activities during the May Day. In addition to spring and summer new products are playing 50 percent off, imported cosmetics to buy 1000 to send 100, including the supermarket food, VIP activities area famous sale, home appliances sales and so on have a very big discount waiting for consumers to buy.

In the coastal city, during the labor day and mother's day, the second half and the final of Miss Fan's election were held respectively. Many girls who participated in the competition accompanied their mothers to participate in the competition. Some contestants told reporters in Nandu that, as the second runner up of the event could get 10000 yuan, 5000 yuan and 3000 yuan prizes, she hoped that she would get the prize that she earned hard and earned money as a mother's Day gift to her mother who had always supported her.

Analysis of the industry, this mother's day marketing activities and "May Day" holiday is so closely linked to the first time. On the one hand, labor day and mother's day are only a few days away, and businesses will take overall consideration in marketing. On the other hand, the number of days of actual holidays in labor day is 5 days. The purchasing power of mother's Day is likely to be released in advance. It is better to combine the two sections to increase the gimmicks and selling points, thus leading to the sales performance of the whole shopping mall.

　　 Low price promotion is designated on Mother's day.

Many businesses say there are so many different kinds of activities and promotions on Mother's day, mainly because the market capacity is too big. Nandu journalists in Tianhong, Maoming department store, COCOPARK, Yitian Holiday Plaza and other shopping mall to see, women related goods, such as women's clothing, jewelry, health care products, cosmetics and other products are basically in the name of mother's day discount promotions.

In Yitian Holiday Plaza, a reporter in Nandu saw a young white-collar worker who was working nearby. He was buying a spinal cord comfort machine. She said that her mother was an accountant in the enterprise and had to face the computer everyday. "Although I know that I should treat my mother like mother's day every day, but this special day has to be expressed as a part of my heart."

According to businessmen, this week because of the low price promotion strategy, all kinds of massage products in the shop sell particularly well, such as the leg massage machine, the waist beauty belt, the exhaustion washing machine and so on, all have 2-3 sales increments.

　　 Help mothers realize their wishes

The 28 rainbow days in Southern China district will start the "520 mothers' dream" dream in May 8th. V IP customers come to each rainbow to choose their wish to achieve it for their mothers. What do you most want to do for your mother? Is it a candlelight dinner with your mom? Or a movie with your mom? It's a simple wish to get a rainbow. You can take part in the activities of "520 mothers' wishes and dreams" and leave your mother the most beautiful mother's day memory.

　 Make mom more beautiful

Dongmen Maoming industry in from May 5th to 9th, women's products 50 percent off discount. The color source women's wear is 3-6 off the court; the mother's day of Duo Lan Di is 14:00-20:00 at 50 percent off p.m. in May 8th; the original price of the dream underwear is 258-299 yuan, the rush price is 89-99 yuan; the original price of Ordifen 4 swimsuit is 469 yuan, and the panic buying price is 199 yuan. At 16:00-17:00 p.m. on May 7th, the atrium of the five floor of the lingerie hall was invited. The experts were invited to lecture on how to make happy Mommy. By "happy mommy" card, you can enjoy a discount of 12% off on your maternity dress.

　 Take mom to enjoy the delicious food

Xinghe COCOPARK has prepared a beautiful carnation flower bouquet. Customers can get a bunch of carnations when shopping for 388 yuan, and express their love to their mothers in a special way. At the same time, you can also get food taste opportunities, and feel the wonderful taste bud experience with your mother. In addition, if your mother's birthday is May 8th, you can be lucky enough to get the birthday cake provided by COCOPARK.

　　 Fashion aprons, silk underwear, mom wants

On May 7th -8, Jun Shang department's women's clothing, shoes, home furnishing, bed products and other preferential discount gifts, some brands 3 time limit feedback. Buy home, bed and so on to give full TIFF silk, buy underwear, swimsuit and so on to replace yoga mat and beach chair. The mother's Day gift Handbook is for customers and friends to introduce more than 100 gifts such as Dior, Lancome and so on. In the gentleman's free gift Handbook, female customers can get a fashion apron free of charge on the mother's day on the day of the mother's day. On Mother's day, mothers will receive surprises from angels.

　 Just change what Mommy wants.

From now until the end of May, every weekend, mothers can hold valid gift coupons to shop for free gifts, and in May 8th, mother's day will be held on Sunday.

　　 Mother loves brand Specials

In from May 6th to 8th, when the consumption of Beijing Capital Plaza was 888 yuan, we could receive a beautiful pillow and a carnation at the customer service center free of charge. Ladies' customers can get a membership card free of charge at 500 yuan. The famous mature women's clothing brand Xiang Xiang Zai, on the mother's day, introduced 12% off new products, and the members folded 5% off times. Deng Hao and Yi Mei will also offer special offers on Mother's day.

　 Take mom to see a movie without a ticket.

In from May 6th to 9th, sun department stores launched the theme of "hug mother" mother's day. During the event, 50 percent off of the female goods are on the mother's day. When the members of the sun purchase 800 yuan of V card, they can receive an electric massage cushion. On Mother's day, adult children come to the movies with their mothers, and their mothers are free of charge.

　　 Beauty and snow clam eggs to mother

Mother's Day is the first to offer warm gifts. From now until May 8th, shopping can be filled with 999 yuan to take part in lucky draw, including F olliF Ollie fashion ladies wrist watch set, cinemas and so on. Warm presents the second, SHIATZYCHEN summer, Chen, LANCEL, Aquascutum, INSUN, Ochirly Europe, MUX, T H L L bre 2011 New discount discount to 5-8 fold. MAX&Co., CKCalvinKlein and ARMANIJEANS consume the full amount of gifts such as brand handbags, leather goods, T-shirts and so on. Millennium Star Millennium Star diamonds and emerald 32% off, holding Yitian Holiday Plaza V card gold per gram of strength minus 20 yuan. On the mother's day, a woman who eats four seas and a family can be presented with a mysterious holiday gift and a fried egg. {page_break}

Mother's Day activities in Beijing shopping mall

　 Micro-blog blessing

Major shopping malls in Beijing have launched corresponding promotional activities. Apart from the traditional discount, there are many new tricks this year. The mall launched the micro-blog campaign "passing mother's love". Participants had the chance to win the mother's Day bonus. More shopping malls launched parent-child activities to attract family participation. Chinese department store association analysis pointed out that nowadays businessmen are more willing to display corporate culture through festival activities.

Wu Daqing, deputy director of marketing department of Xinhua Department, said that shopping malls are the happiest at festivals, because this is the best time for sales. According to statistics, in a year, holidays account for about 1/3, while sales in general stores and holidays account for more than half of the total annual sales. Although mother's Day is an exotic holiday, it has gradually become popular among businessmen. At first, the mall mainly promoted women's products, and later extended to men's clothing and other products. A person in charge of the China general merchandise business association said that in the past two years, the mall has been more and more not satisfied with merely promoting sales activities through festivals. They prefer to display the cultural quality of the mall through festivals.

　 Zhongyou department store micro-blog delivers love to Mommy

When mother's Day is drawing near, just log in to official Sina micro-blog of Zhongyou department store, relay the lovely flash, and say what you want to say to your mother. The congratulatory message not only has the opportunity to show you in Zhongyou department store, but also the 30 lucky customers will get 100 yuan official shopping website of Zhongyou, which is the gold shopping gift. Deadline for activities is May 8th.

　 Contemporary mall "my mother" English speech contest

The Zhongguancun store and Intel International Children's English will be organized on Sunday, May 8th at 13:00-16:30 p.m. in the F1 sharing hall to organize the 2011 mother's Day "my mother" thematic English speaking competition, so that children can tell their mother's unusual deeds in ordinary life in English.

　 Zi he department store shares sweet cakes with his mother.

On May 6th -8, members will receive a total gift of 88 yuan for shopping for 500 yuan. In May 8th, mother's day will be held on the same day at 10:30. The Department Hall will share a grand DIY cake production activity.

　　 Happy birthday to mother's Day

In May 8th, a total of 528 yuan of cash consumption was accumulated on that day, and a small ticket to 1 level service desk could be exchanged for a mascot plush toy and a happy mother's Day gift package (200 copies). The happy package contains a carnation, a mother's Day card and a sweet cake exchange card.

　 SOGO SOGO store song and flowers for mother

On Mother's day, customers show their VIP cards, write down their wishes to their mothers at the service desk, and request a song to be broadcast. (restricted to the top 50), you can get mother's Day carnation in full cash.

　　 Seth's mother's day walks.

On May 8th mother's day, the sate group joined hands with the Chinese Pink Ribbon Breast Cancer Prevention and control foundation and other partners. In the Chaoyang Park, a large public welfare event called "Seth pink and spring walking" was launched to summon the warmth of the parents, convey the deep concern for women, and pay attention to the breast cancer. {page_break}

Shandong Merchants: online promotion under Internet

Mother's flower market is bustling.

On the morning of May 3rd, the reporters saw in several shopping malls in Taitung and the eastern business circle that sales promotion ads for mother's day had already appeared on sale before they could be picked up. Clothing, leather shoes, cosmetics and so on were collectively referred to the recommended gift of mother's day, which reminded many people to stop and pick and buy.

In mother's day's consumption, flowers are absolutely the highlight. Compared with previous years, except for carnations, lily with hundred flowers also ranks among the leading players. The carnation flower bouquet basically consists of 10 pieces, including 19 branches, 29 branches, 39 branches, and a bouquet of carnations and Lily matches. In the flower shop on the streets of Taitung, all kinds of carnations are placed prominently in flower shops. The price of flowers per mother's Day ranges from 50 yuan to 300 yuan, of which 100 yuan is the best seller. The owner of one flower shop told reporters that many people in the neighborhood had booked the flowers on the mother's day. The boss said that the price of carnation is still 2 yuan to 3 yuan per year, which is flat with last year, so many people feel very affordable. "The business on general mother's Day is best, not inferior to the business on Valentine's day, so florists pay much attention to preparing them in advance." The boss said that prices were generally high this year, but the price of carnations remained unchanged, and business was expected to be better than before.

Playing on the Internet

Not only is the entity shop moving around mother's day, but this year's online shopping is also coming.

Reporters entered "mother's Day" on Taobao, and found 440 thousand related products, including Yan Yan capsule, foot bath tub, massage pillow, flower delivery and so on. Reporters found that sales of these commodities in recent years have risen sharply. Ms. Chen, who works in a foreign trade company in Yantai, has no time to go home to accompany her mother on Mother's day. She told reporters that he was going to buy a leather bag from her mother online, sending it to Yantai directly, giving mother a surprise on Mother's day.

This year's group buying is booming, and the business opportunities for mother's day can't be ignored. Reporters opened some group buying websites in Qingdao to see that sweet cakes, outskirts tours, massages and other goods and services were all on the banner of "mother's Day gift". "Most of the details are mothers' sentimental statements with bitter hardships, but they do not feel very filial when they do not buy them." Miss Wang, who almost forgot mother's day, saw the details of these products and ordered a cake and a bouquet of flowers. "Compared with traditional stores, the advantage of the Internet is that it is pervasive and provocative." {page_break}

Shenyang businessmen are busy making "filial piety money": playing the people's creative brand.

The shopping promotions in Shenyang City have been launched in advance, many of which are called "family cards".

Reporters visited the market and found that many businesses launched promotional activities on Mother's day. In addition to the discount, compared with previous years, this year, businesses have launched a pro citizen initiative, buying a specified amount of merchandise and obtaining a medical check-up card.

Accumulates 4000 yuan to send the physical examination card.

A large shopping mall near Taiyuan street in Shenyang City, to celebrate the arrival of mother's day, launched "Happy Mother's day for mom's beauty bonus activities". The poster posted on the mother's day outside the shop is also very eye-catching. Women's shoes, ladies' bags and ladies' goods are reduced by 200, 120, cosmetics 100, 25, women's underwear 300, 100, and so on.

In addition to the regular promotion, during the activities of mother's day, the gold card can enjoy 15 times the total score. On the mother's day, the purchase of clothing products and cosmetics totaled 4000 yuan to send a medical check-up card to a large medical hospital on the mother's day. 7.8.

Travel agencies push the sunset red tour

In the shopping mall, many citizens have chosen gifts for their mothers ahead of time. Miss Zhang told reporters that she used to give gifts to mothers on Mother's day, mostly clothes and cosmetics. This year, she plans to let her mother travel and take a walk.

The reporter learned from some travel agencies that many people came to the travel agency to book the weekend's hair line for their mother as a gift for mother's day.

Shenyang Youth International Travel Agency assistant general manager Tong Shuai introduces the travel agency specially for the mother's day to launch the silver age red sunset tour Beijing double movement 5 day tours, this line also has given the people's special price 790 yuan. "This line in Beijing is a special return line specially designed for mother's day. At present, the registration is very good. More than 20 people have signed up. From the perspective of registration, it is the name of the child's parents, as a mother's Day gift." Tong Shuai said.

The carnation has risen to 3 yuan a branch.

On Mother's day, children usually choose a carnation to express their wishes and gratitude to their mothers. Compared with other businessmen's promotion of the pro democracy route, Shenyang's major florists have raised the price of carnations.

Yesterday, reporters visited the market and found that most flower shops have placed carnations in a prominent position. The staff of a flower shop in Shenhe District introduced that the carnation had risen in price, 3 yuan, and the price during the May Day was 2.5 yuan per yuan, before it was 2 yuan.

The staff also said that the annual mother's Day carnation will rise in price, the purchase price rose in recent days, and had to rise in price. But despite the price increase, the packaging is free. {page_break}

Tianjin's major shopping malls sales war started

Many citizens picked up gifts for their mothers in advance of mother's day. Clothing, food and jewelry have the highest concern. Many people travel to the travel agency to consult the tourist routes that are suitable for the elderly.

This weekend is mother's day, and some businesses in Anshan have launched mother's Day promotions. Some large shopping malls also launched corresponding activities, and some of the sales promotion plans will be launched in a timely manner. In the shopping mall, many anxious children choose their holiday gifts to their mothers ahead of time. Some businessmen predict that this weekend will usher in a new round of passenger flow peak.

Business promotions are coming out.

Yesterday, in a large shopping mall in Anshan, businesses posted large posters on Mother's day. The promotion activities of mother's day in various stores began in succession, and individual businesses have been launched during the May 1 period.

In a shopping mall in front of the station, in order to greet the coming of mother's day, businesses launched "Thanksgiving mother's day, buy 100 to send 50" promotional activities, the poster outside the shop is also affixed with the message column of mother bless.

Another shopping promotion is that members can enjoy double points on Mother's day. In addition, some businesses also launched a "loving mother's love" and mother's love activities for mother's day.

Many citizens choose gifts for their mothers ahead of time.

Yesterday, in front of a shopping mall in front of the station, some young citizens picked up gifts for mothers in advance of mother's day. Judging from the gifts you have chosen, clothing, food and jewelry have the highest concern. Cakes, flowers and so on have also become the gift choices of mother's day. Some citizens began to consult the travel agencies for the routes suitable for the elderly.

During the mother's day, most of the promotional items were cosmetics, women's clothing and so on. Mr. Li said that he had already visited the flower shop and ordered a bunch of flowers for his mother as a holiday gift. Zhao, the public, chose a pair of earrings for her mother. A person in charge of a travel agency said that after May Day, many people came to the travel agency to book their weekend's line for their mother's day.

This weekend, the mall reappears passenger flow peak.

During the May 1, the shopping malls and supermarkets in Anshan ushered in the peak of passenger flow. But after the May Day, with the advent of mother's day, the peak of passenger flow will be reproduced this weekend. The heads of many shopping malls say that although the passenger flow on weekends is not as good as may day, it will increase substantially compared with the usual weekend.

A shopping mall planning department related personage introduced, after May Day, many businessmen after adjusting the plan, launched a variety of promotional programs for women before the weekend. Businessmen also want to use various promotional means to attract customers into the store. Businesses are ready to welcome the peak passenger flow.

The economy is hot before the holidays.

When visiting various types of shopping malls in Guangzhou, we found that many businesses had launched the "mother's Day" banner to attract customers, and all kinds of commodities with the theme of "mother's Day" sprung up in the market. In addition, businesses also take advantage of the "mother's Day" to fight the "promotion card", of which women's clothing and accessories are particularly prominent.

Yang Hui, director of the planning department of Guangzhou Xinguang department store, said that the department store will launch the "mother's Day" campaign to promote the shopping mall with a warm and intimate feeling and promote sales activities to attract customers.

There are brand jewelry stores and even deliberately open up new counters, and play the slogan of "thank mothers, jewelry," to promote jewelry sales activities. Tan Yu, manager of the brand counter, said that the purchase of diamond accessories and platinum jewelry can enjoy a discount of 100 yuan in cash and 200 yuan in consumption coupons. This will continue until the day of mother's day.

Many large travel agencies in Guangzhou have launched relevant tourism routes for the theme of "mother's Day", attracting many people to consult and sign up. The big travel agency Nanhu international travel agency has launched the "Thanksgiving mother's Day" tour route after the May Day holiday, attracting "Mom class" tourists to the eco tour. Qiu Huiping, manager of the Sales Department of Guang Wei Road, told reporters that at present, the application of these lines is good, and every day people travel to the travel agency for consultation.

Many cakes shop in the city also launched the "mother's Day" style cake. Guangzhou Mei Xin cake cake shop has specially launched "Dear Mom", "care mother", "romantic mother" and other mother's Day cake series. According to the shop assistant, the cake of this "mother's Day" style is currently in good condition.

And a public restaurant in Guangzhou is also not to be outdone. The "mother's Day" meal card has been "popular." Guangzhou's famous restaurants and Western restaurants have launched love menu or preferential activities for mother's day. For example, the famous restaurant company in Guangzhou, Guangzhou restaurant has launched two special packages for "mother's Day", such as "Tianlun share" and "happy and harmonious", so that about 6 guests can share their family in the restaurant. The restaurant in Wenchang is expected to have a full lunch on Mother's day. {page_break}

Xiamen merchants play healthy cards: mother's Day is the first choice for health care products.

With the concept of "giving gifts to send health" to the hearts of the people, giving health products to mothers on Mother's day has become the preferred choice for more and more children. Reporters visited the shopping malls and drugstores in the city, and found that many businesses were watching the opportunity to play a "health card".

Expectant mothers are also "consumed".

The head of the health care product counter at a lotus shopping mall told reporters that many young customers were choosing gifts for their mothers. Reporters saw that many shopping malls were specially equipped with gift bags containing "gifts for mother's Day". "This year we are not just promoting the May 1 Festival, but also focusing on the promotion of products on Mother's day. A saleswoman said.

In the interview, the reporters also saw that some businesses included "quasi mothers" in the promotion of mothers' day, and played the banner of "beautiful mother", promoting the sale of pregnant women's products and infant products. This form of sales has attracted many "quasi fathers", most of whom are male.

Vitamins are most popular.

Reporters in some chain drugstores see that most of the health care products counters are abundant, many brands of nutrition and health care products are placed in a prominent position, and some are still eye-catching places to launch "buy one get one" and other preferential measures. A salesperson told reporters, "recently, the sales of health products that nourish and nourish the face are much more than usual. Especially in the price between 100 yuan to 200 yuan of vitamin sales volume is more obvious. The health care products such as raw ginseng, Cordyceps, pilose antler, bird's nest, snow clams and so on, which are usually sold less frequently, are also greatly loved by consumers.

Mother's Day promotion "swarm"

Although many businesses use "mother's Day" to play "filial piety" and "health card", in general, there is a lack of pertinence. Many businesses just seize the mother's day and rush to promote sales. In some department stores and shopping plaza, women's wear or men's wear, sportswear or casual wear are "full" and "full on delivery". In a clothing store, reporters also found that some casual clothing stores only suitable for young people also launched "mother's Day" related promotional activities.

In response, Ms. sun, the director of a shopping mall, said that how to combine small holiday and mother's day well and grasp the business opportunities of "double section" is that shopping malls should pay more attention. On the day of "mother's Day" is particularly strong, it is not only a commodity promotion, but also an activity to advocate a correct view of consumption and a healthy outlook on life, and to express concern and love for mothers.