Red Bean Men'S Clothing Highlights The True Feelings Of Men In The World.

Red bean menswear - Product Center - Li Liang

The red bean group is a key enterprise group in Jiangsu province and one of the 120 deepening reform pilot enterprises in the State Council.

The "red bean" trademark was recognized by the State Administration of industry and Commerce in 1997 as China's well-known trademark.

Through ISO9001:2008 quality system certification, enterprises have multiple "China".

The red bean has taken the initiative to create a national brand. It has gone through a brilliant pioneering course from the 1957 when the enterprise was built up to 1983, and now the industry is relatively diversified.

Enterprise products also developed from the original knitted underwear to clothing, rubber tires, biopharmaceutical and real estate four major areas.

In January 2001, "red bean stocks" were listed on the Shanghai Stock Exchange, and enterprises began to enter capital management.

The group has ten subsidiaries, one of which is a listed company, and 11.13 square kilometers of Industrial Park in Kampuchea. It has two overseas branches of New York and Losangeles, and its products are exported to more than 20 countries and regions.

The group currently employs more than 20 thousand employees, indirectly leading to 100 thousand jobs.

Since 1991, the group has won more than 200 honors at the provincial level.

In 1994, red bean dress was rated as "China's ten largest brand". In April 2004, "red bean" was rated as "the ten most famous cultural value brand in China". In March 2007, "red bean" was awarded the highest prize in China's clothing industry - the achievement award.

Red bean is one of the most popular brands of Chinese youth. It was selected by the National Bureau of statistics as the "top ten enterprises in textile and garment manufacturing". It ranks 24 in 500 private enterprises in 2009.

While trying to develop the economy, red beans have been increasing their efforts to give back to society. Over the years, enterprises have donated more than 100 million yuan to foreign donors. At the same time, the group has also continuously increased staff income so that employees can share the fruits of enterprise development.

It is precisely because of social responsibility that in April 2007, red bean became the first enterprise in China to pass the certification of "CSC900T corporate social responsibility". In January 2008, red bean was awarded the "leader temperament - employer survey of 2007CCTV" with the most special spirit employer award.

The innovative mechanism of talent, technology, product, management and culture established by red beans has become a powerful power for enterprises to take off.

The "four parent linkage" management mechanism of the "parent subsidiary company system, internal market system, internal shareholding system and benefit contract system" pioneered by the group has made the management of enterprises more scientific and standardized.

The implementation of the system of competition, appointment and system selection has made the enterprises full of vitality.

In recent years, the group has accelerated pformation and upgrading to speed up brand chain.

In the future, red beans will continue to organize "Tanabata red bean Valentine's Day" and other activities to enhance the brand culture content and become the "China's first cultural brand" and move towards the goal of "scale, modernization, internationalization, informatization, schooling" and "create a century of multinational enterprises".