Shun Mei Fashion: A Brilliant Life And Brilliant Achievements
2011 the nineteenth China International Clothing and Accessories Fair (CHIC2011) ended in Beijing at the end of March.
An unprecedented fashion event, a competition between brands.
Beijing Shun Mei clothing company challenges the international brand with its "straightforward life and pleasant life" to show its distinctive wind color.
As the world clothing and shoe net reporters entered into Shun Mei, we understood the brand culture and discovered the brand business opportunities.
Beijing Shun Mei fashion Limited by Share Ltd (hereinafter referred to as "
Shun Mei
Founded in 1985, it is the first Sino foreign joint venture garment enterprise jointly founded by Beijing Shunyi District agricultural industry and Commerce Corporation and Singapore Mei Du Textile Co., Ltd.
The company has an annual output of million pieces of clothing, with an annual turnover of RMB four hundred million yuan.
The company's products are exported by 60%, earning more than thirty million dollars in the year.
"Shun Mei dress" has been appraised as "Beijing famous brand" by Beijing quality and Technology Supervision Bureau for three consecutive years. Since 1992, "Shun Mei" trademark has been awarded the famous trademark of Beijing for 15 consecutive years.
In 2006, after the relevant departments strictly recognized, the "Shun Mei" trademark gained the honor of China's well-known trademark, and for this reason, it received the award of the brand development special fund issued by governments at all levels.
In 1996, Shun Mei company first took the ISO9000 quality management system certification in Beijing garment industry, and won the "performance excellence management organization award" of China Quality Certification Center and international certification Alliance (CQC & IQNET) in 2006.
In January 2007, the company completed the ISO14001 environmental management system certification. In August 2008, it obtained the certificate of SA8000 social responsibility management system issued by BV company in France. In September 2008, Shun Mei passed the first inspection of export commodities exemption from Beijing inspection and Quarantine Bureau, and was awarded the national export exemption inspection enterprise in June 2009.
In the past more than 20 years, Shun Mei has been awarded hundreds of awards by the Beijing Municipal People's government and the China Association of foreign invested enterprises, which are awarded "excellent foreign invested enterprises" and the state quality and Technology Supervision Bureau to "advanced enterprises that safeguard consumers' rights and interests".
International Trade
The annual export volume of our products is more than 1 million pieces, which are exported to Japan, Europe, Australia, South America, the United States, Southeast Asia and other places.
The products include top grade men's and women's suits, men's and women's fashion, casual wear, shirts and so on.
Japan is the largest trading partner of Shun Mei company. Many famous businesses have established long-term trade and technical cooperation with Shun Mei company, and have been experts in factories for technical guidance all year round. MITSUBISHI and Chori have special production lines in the factory of Shun Mei.
High quality workforce
foreign trade
The quality service provided by the division provides the foundation.
The implementation of the ISO9001 management system not only provides protection for enterprises to produce stable and high quality products, but also wins the praise of the commodity inspection and customs departments.
Domestic trade
Shun Mei is committed to building a strong domestic sales network. The company has established branches in Beijing, Tianjin, Shijiazhuang, Taiyuan, Qingdao, Dalian, Zhengzhou, Kunming, Chengdu, Guiyang, Guiyang, Guiyang, and so on.
Franchised stores have been established in Xuchang, Linfen, Nanyang, Yuncheng, Tongling, Jincheng, Yuzhou, Xingtai, Zhumadian, Hohhot, Hohhot, Hohhot, post, and so on.
Now the company already has more than 120 outlets including exclusive stores, shops, franchises, and all stores have a unified CI image.
"Customer first" is the company's service concept and runs through the service training system.
In addition, Shun Mei also provides volume system and tailoring services to meet the needs of well-known enterprises, institutions and government departments.
Manufacturing
Four factories in Shun Mei company
Suit
The assembly line is made up of modern production equipment imported from Japan, Germany, the United States and Italy.
All the backbone of production technology are trained by Japanese experts and receive high tech guidance from famous foreign experts every year.
The manufacturing technology and technology level of Shun Mei company far exceeds the "national standard".
There are more than 400 processes to produce a suit, and the production process is all incorporated into the ISO9001 quality system.
The company set up a technical quality department to ensure the standardization of production technology and production process.
In order to meet the needs of the market, the company has set up an enterprise technology R & D center to ensure that the design concept and production process meet the needs of the market and ensure the competitive advantage of the product in terms of quality and price.
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