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Bosideng Leveraged CHIC To "Cheer Up" For A New Look.

2011/5/5 18:01:00 513

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CHIC has witnessed the vigorous development of China's garment industry in the past ten years, and has become a leading edge in the development of industry and a fashion leader. It has become the fashion publishing center, cultural and creative center and brand exhibition center of all sectors of society and at home and abroad.

Gao Dekang, chairman of Bosideng group, said that CHIC has witnessed the vigorous development of China's garment industry over the past ten years. CHIC has become the forefront of industrial development and the pioneer of clothing popularity. It has become the fashion publishing center, cultural and creative center and brand exhibition center of all sectors of society and at home and abroad.

Bosideng

Since 1996, it has been exhibiting CHIC, and for the first time in 1997, it has launched a fashion trend on behalf of China's winter clothes to the world. It has become a frequent visitor to CHIC.

The deep cooperation with CHIC and the perfect combination of market and brand have become one of the magic weapons that Bosideng is standing at the peak of the industry.

"We will make good use of the resources that CHIC provides for enterprises and strive for greater development. At the same time, we will do our best to contribute to the development of CHIC. We hope CHIC will become a banner of the global fashion industry."

Gao Dekang said.

In 2010, Bosideng took a total of more than 2000 square meters of booth at the CHIC exhibition. This year, they also took four booths in one breath, all of which are very good locations, and have also made innovations in the construction of the booth.

"Of course, the most effective way to improve the performance of the exhibition is to see products, competitive products and brands."

Gao Dekang said.

In Boston, it seems that in the next 5~10 years or even longer time, the development of China's garment industry will not be confined to the system of autism. Internationalization, urbanization, networking and fashion will become a new theme.

In the interview, the reporter learned that, on the basis of deeply understanding and accurately grasping the new changes and new characteristics of the market situation at home and abroad, Bosideng will always adhere to the brand building with value as the core, and constantly innovate in the system of brand, R & D, technology, management and marketing, so as to realize the leaping development of Chinese independent clothing brands and the bend over.

As the only "world famous brand" in China's clothing industry, bostin's brand value reached 18 billion yuan in 2010, bostin

Down Jackets

Sales for 16 consecutive years ahead of the country, is the leading brand of down garment industry.

In recent years, Bosideng is committed to advancing the strategy of brand diversification and product serialization, becoming the first brand of China's clothing industry and the first brand of the international down garment industry. It is the development goal of Bosideng. Bosideng will make a brand name for Bosideng brand in a more pragmatic manner, which is recognized as a world famous brand by the world's consumers.

In 2011, Bosideng paid more attention to the upgrading of the industrial value chain. First of all, they had to believe in the strength of the brand.

"We will raise the level of creativity in clothing research and development, create a brand culture and personality brand that penetrates the target consumer's mind, enhance the influence and reputation of the independent brand in the two markets at home and abroad, and move towards the high-end brand products with high design content and fashion creativity."

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2011 is "

The 12th Five-Year

"The opening year of the plan is also the beginning of Bosteng people's creation of dreams and the realization of a new leap forward.

In the next five years, Bosideng will continue to focus on the goal of building a world famous brand, and constantly innovate its development mode in terms of technological innovation, industrial pformation and international marketing.

"In the next ten years, I hope CHIC will provide a stage for more excellent clothing enterprises to provide a wider platform for the enterprises to exchange, and combine the international trend and local characteristics to constantly consolidate the productivity status of China's garment industry."

Gao Dekang said.