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Analysis Of Market Research Factors For Early Stage Of Toy Store

2011/5/7 9:28:00 67

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Elements Of Market Survey In Early Stage Of Entrepreneurship

The toy market in China is extending with the function of toys.

consumption

The growing population has shifted from seasonal and holiday consumption to the ranks of daily consumption. The great change foreshadowed great potential for China's toy market.

It is precisely this business opportunity, many people regard toy stores as their own entrepreneurial choices.

However, opening a toy store is not so simple. It is necessary to make a survey of the toy market before opening.

Mention the market

investigation

In fact, many are not new, everyone will do it before they open a shop, but many people do it very blindly, without considering whether the information they are investigating is useful for themselves, and whether it is conducive to opening their own shop.

What is the most appropriate result of market research from those elements?

First,

market

Degree of saturation

The so-called market saturation refers to the relationship between supply and demand within a certain range. According to the most basic economic principles, supply exceeds demand, and the market's package and degree are relatively large, so sales will go into a difficult situation.

Before the opening of a toy store, we must investigate the market level within a certain range. If the market is saturated, it will be bad for entry.

And the degree of market saturation is mainly studied from several aspects, including: there are several toy stores in the 2 kilometers around the shop, what kind of toy stores are they?

What are the main groups in the store area, the high consumption white-collar group or other groups?

How many people are there in the store area?

Two. Competitors' situation

In addition to focusing on quantity, the survey focused on the following aspects: the pricing of toys; the variety of toys; whether the service of the toy shop is warm and thoughtful; how they attract customers to the shops to consume; their operating characteristics; what are their deficiencies in the toy stores.

To sum up, the investigation of competitors is mainly focused on the examination of the business situation of the other side.

Three, the situation of consumer groups

Customers are God. We need to serve well, and God needs to understand their needs.

We need to do some investigation: to know what the customers are in this range, which are more young fashion people who are fond of collecting toys, or more children. What are the specific requirements of these toy groups for toys, what price range they can accept, what kind of toys they require for their brand and safety, what kind of toys they want to consume in the toy stores, understand the requirements of customers in the course of investigation, and customers will be recognized after opening stores naturally.

Four, the management of toy stores in different places

Do shop market survey, the scope of the investigation should be appropriately relaxed.

In addition to the investigation of potential competitors, it is necessary to investigate the players' shop near the school, the toy store beside the community, and the toy store in the large business circle.

Knowing this clearly will help you to set up a location for a toy store.

Through market research, we can understand the latest situation of the market and know what we are, so that you will be more active in your shop preparation and future operation.