Cooperation Between Adidas And Yamamoto

The cooperation between Adidas and Yamamoto began in 2001.

Since then, as Adidas for Yohji Yamamoto, Adidas is responsible for the design of footwear, Yohji Yamamoto is responsible for Femme/Homme design.

On the basis of mutual trust between Yohji Yamamoto and Adidas, the brand-new brand Y-3, which absorbed both sides' expertise in 2002, was born.

Totally different two brands, with different perceptions of fashion and different views on sports brands, together with technological skills and a new generation of sportswear brand clothing for the future, have emerged.

The basic visual requirements of the two sides in creation are consistent, and with very close collaboration, that's why the idea is realized.

In terms of the cooperation between the two companies, Adidas for Yohji Yamamoto is developing to a complete commodity structure, because it is Adidas Sports Style designed by Yohji Yamamoto, so there will be a strong position of Y-3.

In terms of the company's management structure, Adidas's Sports Style Division is run by Y-3's group company.

In terms of design, Yamamoto Teruji is the design director of Adidas Sports Style Division, and Michel Michalsky, the art director of Adidas group company, is the liaison officer of Adidas and Yohji Yamamoto design studio.

The Yohji Yamamoto headquarters in Tokyo and the Adidas company under German Herzogenaurach have Y-3 design studio respectively. The designers of both sides work closely together to decide the final design plan in numerous exchanges.

In such a mixture, it can be called the founder of sports shoes Adidas and fashion designer Yohji Yamamoto with their respective professional knowledge and skills of fusion, the current Y-3.

The Adidas sports series designed by Yamamoto Teruji successfully entered the United States and held a celebration. On September 13th, more than 1200 people attended the Y-32006 spring and summer fashion conference in Landmark, fifty-five Avenue, New York.

The guests present are placed in the treasure house specially built for them in the Y 3 season.

With the background music and smoke, the models appeared on the silver T stand with three lines representing Y-3.

This atmosphere makes people feel the infinite charm is flashing, illuminating New York - this fashion capital.