Ten Years Professional Women's Trousers Wholesale Industry Legend Legend

The 35 million year old women's trousers wholesale Wang Heng Long pants industry has been relocated to Tianhong clothing city.

Hang Lung pants industry has an excellent reputation in the industry, and has achieved good results in wholesale, retail, regional agents and independent business outlets. It is worth the imitation and learning of other operators in the market.

To this end, Aman Chang, general manager of the Hang Lung trousers industry, has shared his twenty years of business experience with his brand building and his rise in the women's trousers industry.

CFW: how long have you been in the wholesale industry of women's trousers? How many years have you been doing your sales in recent years? How much are you doing every year?

Aman Chang: I have been engaged in the garment industry for more than 20 years, and there are many other areas.

I have been in the wholesale industry of women's trousers for 10 years. From the beginning of the fashion show, the Hang Lung trousers industry has been developing at the same time as the headquarters. The annual performance of the market has maintained a 20% growth rate.

The annual wholesale volume of women's trousers is around 220 thousand, and last year's business volume exceeded 35 million.

CFW: in

Aman Chang: at present, the market can not rely entirely on retail survival.

Do wholesale, do Direct stores, make brand agents, and constantly expand the market share, so as to enlarge the territory of the business.

Years of experience tell me that there is a strategic plan for market needs and a higher data analysis of market demand.

Entering the market, entering the consumer group, groping, understanding the style of the market, and having a keen judgement of the fashion trend will make the brand bigger and stronger.

CFW: you have many long-term and stable wholesaler customers. Do you have any special experience in management and service?

Aman Chang: I think there are two aspects to be summed up: the first is the recognition of customers, and the second is the trust of salesmen.

A kind of cognition to customers: to satisfy their requirements for all aspects of goods, so that they are customers.

To do long-term business, we must have good communication and integrity with our customers.

Heng long trousers industry moved from the old market to the Tianhong clothing city. The old customers still come to my side wholesale, and also introduce new customers to me. This is why customers trust me and trust my brand quality.

A trust for shop assistants: I am very humane in store management.

All aspects of the shop staff are family cares.

From work in the store to life, I treat them like family members and trust them.

The salesperson on my side can not be said to be the best, but I am absolutely satisfied and satisfied.

CFW: in the next few years, how can you further improve your brand's performance in the increasingly competitive competition of women's trousers?

Aman Chang: from the perspective of market trend analysis, unilaterally wholesale industry has been far from meeting the needs of brand development.

On the one hand, it is mainly wholesale, and on the other hand, it starts the road of self expanding brand expansion.

Regional agent alliance is a comprehensive mode of wholesale and retail in the future.

Last year, we successfully opened the first store in Zhangjiagang, and will be in Qingyang Road, Wuxi, by the end of March.

We are looking for high quality regional agent franchisees. We will take back the agency in the area without strength and perfect management.

In addition, in the field of electronic commerce, the Taobao store of Hang Lung trousers industry is also selling at the same time, and has a considerable sales volume every day.

CFW: what are your expectations for the future of Tianhong? What are your views and suggestions on the management of all aspects of rainbow? {page_break}

Aman Chang: the combination of the rainbow launched by Tianhong is more consistent with me.

"Three" management has a large degree of screening for merchants stationed.

To ensure the quality and strength of merchants is an important measure to create a good market atmosphere.

In the old market, there are a group of merchants who have been in business for many years. They can not be underestimated in their strength. I hope that Tianhong can use more preferential policies to attract the merchants in these old markets, so that they can move to the rainbow as a whole. In the benign market cycle, the survival of the fittest and the screening of some shops which are not well managed will play a good role in promoting the whole Rainbow City.