Tian Lan'S Tail Cargo Diverges And Explores Innovative Thinking

Supported by the Research Institute of market economy of the State Council Development and Research Center, sponsored by the China Economic Times newspaper and the Trade Department of Beijing Technology and Business University, the seminar on "business mode innovation and the development of tielan tail goods development" jointly organized by Beijing cusp international marketing planning Co., Ltd. was held in the Great Hall of the people in April 23rd.

More than 30 experts, scholars and industry leaders attended the meeting.

Build a one-stop shopping center for "brand tail goods"

Reporters at the meeting learned that in 2011, Tian LAN multi format, complex tail stores will become

It is understood that Tian LAN will take the road of concentric diversified market expansion.

From 2000 to 2006, the general manager of Beijing 100 percent, Wu Da Bureau, opened hundreds of cheap shoe stores and clothing stores, and the business benefits were good.

In 2007, Liang Jiliang, general manager of Tian LAN, founded the first store of Tian Lan's tail goods, which is the general store manager of the tail cargo standard.

After working with Liang Jiliang, a standard expert on tail cargo, Tian LAN decided to "brand tail goods".

Through the integration of thousands of brand manufacturers in China, Tian LAN has grown rapidly to become the largest professional institution dealing with brand manufacturers in recent two years.

In recent years, the development trend of Tian LAN is relatively strong, and the leader of Wu Lan, the leader of Tian Lan's tail cargo, foresees the problem of the overall supply of goods behind the rapid expansion of Tian LAN.

In the past two or three years, Southern China has set up a large tail cargo distributing center in East China, Southern China, Shanghai, Guangzhou, Fujian and other places, Wu said.

Chain mode to deal with inventory commodities and develop idle commercial real estate

At present, Tian LAN has combined more than 1000 well-known brand manufacturers at home and abroad to integrate the brand "inventory" resources and establish a brand new "inventory" circulation chain.

Tian LAN tail cargo has provided a huge and efficient platform for brand inventory processing. Adidas, Nike, KAPPA, Daphne, seven wolves and other hundred domestic and foreign second-line shoes and clothing brands and Tian LAN signed an inventory handling agency agreement.

Zorro, the general agent in Beijing, who sells inventory in Tian LAN, said: "Tian LAN not only helped us digest our inventory, but also digested the inventory for two levels of agents and manufacturers, and we sold 5 million to 8 million yuan per year in the sale of Tian LAN, which revitalated the capital needed by the enterprises."

Taiwan North spider Co., Ltd. North China general agent reflects: "if the enterprise profit is 15%, the inventory will be processed in that year, and the capital will be put into production again, which means the profit will increase to 30%.

On the contrary, if the commodity is overloaded for one year, plus other expenses, the economic loss of the commodity will reach 50%, and it will lose money. "

Liang Jiliang, a standard expert in tail cargo, told reporters: "for an enterprise, it has a complete chain of production, wholesale and sales, but there is still a lack of professional finishing stock disposal links. For China's foreign trade export industry, it has orders, production and logistics links, and also faces the problem of lack of professional inventory processing channels.

The construction of Tian LAN tail cargo professional service system has solved the worries of inventory in China's foreign trade export industry, and improved the circulation chain of China's tail cargo industry for our garment processing enterprises, domestic circulation links, and China's foreign trade export industry.

Looking at the history of the development of Tian LAN, we can see that every time Tian LAN opens stores, basically it is idle factories or business projects that are in a predicament. At present, the idle commercial real estate area successfully launched by Tian LAN cargo has more than 100 thousand square meters.

Liang Jiliang told reporters: "the vitality of the tail cargo is very strong. The market for the tail cargo is less demanding for lots, people and facilities. Under the current large number of commercial real estate projects idle, it is an effective means to successfully activate these idle commercial projects."

Tian LAN built a tail cargo service system to build an e-commerce platform

Through three years of exploration and practice, Tian LAN pioneered the construction of a comprehensive professional service system for tail cargo in China.

At the meeting, Wu said: "first, in the management, we should implement a unified store image, unified cash collection, unified after-sale, unified communication, unified management, unified management of the clothing store management system; second, establish strict commodity management and price control system.

The whole set of logistics distribution and financial revenue and expenditure system relieves the manufacturers and agents of their worries about the circulation and receipt of the goods. In terms of price control, we require that the direct selling of the factory must be sold below the cost price, and the agent's direct selling must be lower than the wholesale price. "

It is understood that Tian LAN will invest 20 million yuan to build an e-commerce platform for Tian Lan's tail cargo.

Using the sky orchid store as a display platform for goods, services and value, with the help of the commercial reputation of Tian LAN entity store, we should create a trustworthy electronic business platform that allows consumers to trust, make consumers feel relieved and satisfy consumers in the critical period of today's e-commerce credit.

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Expert comment

Hong Tao, Professor of China Industrial and Commercial University: China is a big manufacturing country with large stock of tail cargo. This shows that there is inevitability in the production of tail cargo.

A large amount of inventory in the manufacturing and circulation industries of our country needs to be digested every year. It is necessary to expand domestic demand, stimulate consumption and optimize resources.

Although the birth of the tail cargo industry has its inevitability and necessity, there is still a lot of work to do in the tail cargo industry, which is reasonable, formal and mature. Tian Lan's exploration and innovation of the commercial mode of the tail cargo is a good attempt, reflecting the spirit of innovation of an enterprise.

Liang Jiliang, senior commercial real estate planner and senior strategist of China's tail cargo market: under the new economic situation, the development and innovation trend of China's tail cargo industry is mainly manifested in the following three aspects: the first new trend: China, as a major exporter of foreign trade, is the general trend of the industrial integration of stock tail cargo.

Second new trends: e-commerce and large stock trading centers are expected to contribute to the new circulation revolution in the tail cargo industry.

The third new trend: the tail cargo enterprises in the mature stage of industry are gradually embarking on the path of differential development.

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Tail cargo business is a business mode that appeared in Beijing and other cities since 2007. Its role is to provide professional clothing sales channels and funds for clothing and footwear manufacturers. At the same time, it provides inexpensive and inexpensive commodities for mass consumer groups, and stabilizes prices. The commercial location of tail goods is based on professional inventory processing channels, which fundamentally improves the commercial circulation chain, and is an innovative business mode.